2. Safety by Design Guardian Group

3. Safety by Design Guardian Group Guardian Global technology R&D In An SME

4. Safety by Design Guardian Group The Problem………… Your start-up business plan depends on you developing a new electronic product which can operate 5km below the earth’s surface, in chemicals which reduce the strength of mild steel to that of balsa wood, at temperatures of up to 180 0 C (350 0 F) and pressures of up to 20,000 psi, and it has to operate reliably and continuously for days at a time. If it fails it can take up to 24 hours to remove and replace the equipment and the cost of the rig which operates the equipment is £250,000 per day!

5. Safety by Design Guardian Group Your Resources…… You have at your disposal a ball of string, a Black & Decker drill and a roll of sticky-back plastic!

6. Safety by Design Guardian Group Introduction R&D or D&D – The difference…. Guardian – Our Business Why Guardian needs ‘R&D / D&D’ Case History – Addressable Release Tool (ART) Incremental Innovations Summary

7. Safety by Design Guardian Group Background Iain Maxted - Managing Director 17 years in the oil & gas industry – Operations, manufacturing & product development Guardian Global Technology SME employing 10 T/O: ~£1m Location: Pyle, Bridgend Products: Downhole Oil & Gas Measuring Instruments 95% of production is exported

8. Safety by Design Guardian Group Markets

9. Safety by Design Guardian Group Logging Operations

10. Safety by Design Guardian Group The Wellbore

11. Safety by Design Guardian Group Design & Development Fundamental research – universities & large corporations New product design & product improvement – anyone ‘Innovate or die’ D&D = Integration of ideas, technology & knowhow “To R&D or D&D, that is the question”

12. Safety by Design Guardian Group Design & Development

13. Safety by Design Guardian Group D&D – Who Needs It?? We do (and so do you!) Competitors – Schlumberger, BakerAtlas, Halliburton – they’re BIG!

14. Safety by Design Guardian Group Addressable Release Tool - ART Our First Product – Scary!! Client suggestion Little or no competition Stand-alone product, compatible with competitors equipment How do we develop it? Gulp!

15. Safety by Design Guardian Group Addressable Release Tool - ART

16. Safety by Design Guardian Group Pressure Need to test to 20,000psi+ No capability in S.Wales 3-4 companies in Aberdeen - £300-500 per day Enter the ‘Guardian Pressure Rig’……

17. Safety by Design Guardian Group Pressure Rig

18. Safety by Design Guardian Group Temperature Need to test tool electronics to 180 0 C (350 0 F) Easy!! We Bought a Baby Belling

19. Safety by Design Guardian Group Small Innovations My Amazing Lettuce!!

20. Safety by Design Guardian Group Pocket Production Logging String – PPL 1990 – 40 feet long 1997 – 5 feet Sold 12 tools = >£500k Our BIGGEST small Innovation Pressure Capacitance Gamma Ray Temperature CCL Short, ‘all in one’ production logging tool Measuring Pressure, Temperature, Fluid Di- Electric, Gamma-Ray and CCL

21. Safety by Design Guardian Group Other Incremental Innovations Replaced plain bearings with needle rollers; Designed open flowmeter cage; Used titanium for flowmeter impeller; Utilised ceramic insulator in capacitance tool; Added pressure-isolation to each head;

22. Safety by Design Guardian Group We didn’t always get it right……… A New Flowmeter Product Better capabilities; Lower cost; What client’s said they wanted; Ahead of its time; But it didn’t sell??? Different to what the industry was used to

23. Safety by Design Guardian Group Summary Small companies can do D&D; New Product/Service; Improved Product/Service; Incremental improvements can give competitive advantage; The ONLY way to survive

24. Safety by Design Guardian Group Guardian Global Technology Thank you for your attention

25. Ready for the next Step? GET INNOVATIVE STAY COMPETITIVE A UNIQUE MEMBER OFFER Log onto www.innovation-network.org.ukwww.innovation-network.org.uk ================================= Next Innovation Network event: 12 th October – Adding Value To Your Business: Living Innovation 2004: DTI National Event Cardiff Centres of Excellence Presentation Speakers: Simon Woodroffe, founder of YO! Sushi Sir Christopher Evans, biotechnology professor and entrepreneur To attend or more information email: innovation@cardiff.ac.ukinnovation@cardiff.ac.uk