1. www.xyleme.com Alone No More: Integrating Learning with Enterprise Content © 2009 Xyleme - All rights reserved April 2009

2. www.xyleme.com State of Enterprise Content Management  ECM software market  $3.9 billion in 2008  Knowledge mgmt professionals drive growth  Manage unstructured content  Mitigate content-related risks  Leverage content for use in business © 2009 Xyleme - All rights reserved Learning Content Mgmt

3. www.xyleme.com  LCM communicates / interoperates little with ECM  Training professionals cannot effectively leverage content being used in other parts of the organization.  Training professionals are not contributors, but only consumers of shared content. Enterprise CM vs. Learning CM © 2009 Xyleme - All rights reserved ECM LCM E-Learning Reusable learning objects Assessments Workflow Collaboration Web 2.0

4. www.xyleme.com  Most enterprise content is useful for training purposes  When LCM operates in isolation, content suffers:  Content development cycles are longer  Customization (derivative work) is manual  It is difficult to leverage content across global business units  Translation costs increase  Lack of consistency Training Needs Enterprise Content © 2009 Xyleme - All rights reserved

5. www.xyleme.com Plugging Learning into the Enterprise  ECM has grown into a major software category via consolidation of point solutions to provide:  A cross-departmental scope  Business-process driven implementations  Strong cost savings  Learning is positioned to ride the next wave of consolidation © 2009 Xyleme - All rights reserved

6. www.xyleme.com ECM Tools Can Meet Learning Needs © 2008 Xyleme - All rights reserved LCM Stand alone LCM relies on it’s own development of CM functionality. ECM has a mature set of best-of-breed tools that can handle training’s requirements. Workflow Web2.0 Collaboration  Should vendors reinvent the CM wheel or spend valuable resources on unique training requirements?  Training standards: SCORM, QTI, Common Cartridge  Assessments, Adaptive Sequencing, Interactivity  Multiple Delivery Formats, LMS Integration  XML-based content is the enabling technology ECM LCM

7. www.xyleme.com Why XML Matters  XML is the standard for content sharing  Often you need more than one XML standard  Learning  SCORM  Common Cartridge  Technical Docs  DITA  S1000D  LCM as a stand-alone system  Most LCMS are not XML-based  LCMS cannot deal with standards outside learning © 2009 Xyleme - All rights reserved

8. www.xyleme.com Content Development Challenges © 2009 Xyleme - All rights reserved Top five business pressures and strategic actions for documentation Business PressuresStrategic Actions Increased demand for concise and customized documentation 55% Reuse textual content for documentation 67% Shortened documentation lifecycle constraints 49% Publish in multiple delivery formats (paper, electronic and web) 53% Growing complexity of products 48% Reuse design content for documentation 29% Reduced documentation budgets and resources 44% Reuse existing translated content 23% Increased focus on customer satisfaction 36% Customize documentation for customer segments 23%  Business pressures are similar for training  It takes 34 hours of development to create 1 hour of ILT  It takes 33 hours of development to take ILT and convert it to 1 hour of e-Learning  The biggest barrier to mobile adoption is that the e-learning cannot be effectively transformed to a mobile format Source: Aberdeen

9. www.xyleme.com Example – Translation Costs © 2009 Xyleme - All rights reserved Translating Different Versions of the Same Content Enterprise content is recreated for learning purposes Learning content is recreated due to lack of visibility/stand-alone tools Drives translation costs to $0.14 per word from $0.04 Recreating &Translating Media and PowerPoint Content Cannot extract text from graphics, flash or slides Must recreate content, translate manage new version of graphic for translated text

10. www.xyleme.com Case Study Case Study © 2009 Xyleme - All rights reserved  Information provider for academic, scientific, professional and commercial business community  10,000 employees, 100 offices in 40 countries  Largest, publically-owned organizer of conferences and courses in the world holding 12,000 events annually  2,000 subscription-based information services  40,000 academic and business books in print Sales, Customer Service, Leadership Project Management, Contract Management Sales Performance Commercial & Consumer Banking

11. www.xyleme.com Case Study Case Study  Critical business goals  Create a scalable, single source environment to enable content reuse across Informa’s print-based learning, e- learning courses and knowledge portals.  Enable rapid and cost efficient customization and localization of learning content.  Create an environment for external and globally dispersed subject matter experts (SME) to easily contribute their critical knowledge. © 2009 Xyleme - All rights reserved

12. www.xyleme.com Case Study Case Study BeforeAfter Content Silos by company (stage 2, mapped drives) One-offs, highly customized Linear product development Non-integrated workflow Team Room Content Management Workflow Wall Charts Slides Activity Packs Handouts eLearning Participant Guides Facilitator Guides © 2009 Xyleme - All rights reserved

13. www.xyleme.com © 2009 Xyleme - All rights reserved Case Study Case Study

14. www.xyleme.com © 2009 Xyleme - All rights reserved Case Study Case Study

15. www.xyleme.com © 2009 Xyleme - All rights reserved Case Study Case Study

16. www.xyleme.com Case Study Case Study  Single-source for multiple outputs  Complete elimination of content silos  Decrease development times:  75% decrease for smaller custom projects  On-demand publishing (auto feed to Docutech)  The ability to customize content for large projects has had significant revenue impact  Facilitation of language translations  Future proof XML content © 2009 Xyleme - All rights reserved

17. www.xyleme.com Stages of Content Management © 2009 Xyleme - All rights reserved Bryan Chapman Chief Learning Strategist Chapman Alliance