1. Chapter 3 (Solomon, et.al) Part 2 Doing it Right Social Responsibility

2. definition A management practice To engage in activities that have –Positive effect on society –Promotes the public good

3. types Serving the Environment Serving Society Serving the Community

4. Serving the Environment Environmental stewardship –Making social responsible decision re: protecting environment Green marketing strategy –Earth-friendly, but still profitable –Green innovation (credit cards & corn) –New forms of mfg.

5. Serving Society Cause marketing –Combining efforts with non-profits –Seek to link up with a good cause Advertising Public service Publicity

6. Serving the Community Promoting cultural diversity Inclusive strategy No discrimination against anyone Equality among people –Ethnicity, gender, religions, etc. –Can this go bad??? Illegal aliens & workers?

7. Comment What changes do you see need to take place re: social responsibility options?

8. Net set of slides International stage Global marketing