1. Part Three Modes of Observation

2. Chapter 8 Experiments

3. Chapter Outline  Introduction  Topics Appropriate to Experiments  The Classical Experiment  Selecting Subjects

4. Introduction  實驗？  生活中其實充滿了實驗性  交女朋？上課？翹課？煮飯？買手機 ……

5. Chapter Outline  Topics Appropriate fo Experiments  The Classical Experiment  Selecting Subjects  Variations on Experimental Designs  An Illustration of Experimentation  Alternate Experimental Settings  Strengths and Weaknesses of the Experimental Method

6. 甚麼課題適合使用實驗法？  Projects with limited and well-defined concepts. 概念範圍小而且明確：中文教材、 英文教材  學生成績  Projects that are exploratory rather than descriptive. 解釋性 ( 因果關係 ) 而非描述性  Studies of small group interaction.( 小團體 研究 ) ：賦予不同的工作、給予不同的獎勵  團體的動態會有何不同？

7. The Classical Experiment Three Pairs  Independent and dependent variables  Pretesting and posttesting  Experimental and control groups

8. 1 、自變項與依變項  假設種族偏見源自於缺乏知識，因此  接觸他族的資訊 ( 自變項 ) 愈豐富  偏見 ( 依 變項 ) 會愈低  自變項如何操作？依變項如何測量？  特定而標準化的測量和觀察。

9. Question  In the simplest experimental design, subjects are measured in terms of a _________ variable exposed to an _________ variable. A. pretested; posttested B. fluid; static C. independent; dependent D. dependent; independent

10. 2 最簡單的實驗法：前測與後測  前測：接收資料之前，測量個體的種族偏 見程度 ( 依變項 )  閱讀資料、觀看影片 ……( 增多資訊之接受 )  後測，再測量種族偏見的程度 ( 依變項 )  後測 – 前測：源自於自變項之改變

11. Answer: D  In the simplest experimental design, subjects are measured in terms of a dependent variable exposed to an independent variable.

12. 效度？  如果受試者 ” 感受 ” 到：實驗是在檢視她 / 他 的種族偏見程度，因此 …… 。  後測 - 前測：真是因為 ” 接收了資訊 ” 嗎？  實驗過程的本身，而不是自變項的改變， 可能就會造成受試者的改變

13. 兩個例子  霍桑效果  工廠的燈光亮度  工人的工作效果  新葯有沒有效？  如果有兩組人，一組給新葯；另一組給糖 漿，是否也都使病情改善？

14. 3 、 Experimental and Control Groups  實驗組之外，另增控制組  Experimental group - A group of subjects to whom an experimental stimulus is administered.  Control group - A group of subjects to whom no experimental stimulus is administered and who resemble the experimental group in all other respects.  僅實驗組接受實驗，即自變項的改變

15. 但，如果兩組人本來就不一樣？  這兩組的成員 Must be as similar as possible.  控制組代表：如果實驗組沒有接受實驗， 依變項會如何？ Control group represents what the experimental group would have been like had it not been exposed to the stimulus.

16. Question  _____________ groups are groups of subjects to whom an experimental stimulus is administered. A. control B. experimental C. purposive D. triad

17. Answer: B Experimental groups are groups of subjects to whom an experimental stimulus is administered.

18. Diagram of Basic Experimental Design

19. 如果再有其他事件發生  種族偏見實驗的前、後測之間，發生了種 族之間的激烈衝突事件 ……  上述的圖表所列，可不可以排除這個事件 的影響？

20. Double-blind Experiment  在新葯的例子，施測者本身可能也會預期 葯效，而誤判效果真的發生，因此 …  An experimental design in which neither the subjects nor the experimenters know which is the experimental group and which is the control.  如果 ” 測量 ” 是很確定的，如標準化問卷， 則施測者主觀預期就無法影響。

21. Selecting Subjects  以大學生為對象的實驗結果之 generalizability ？代表性與因果關係  可比性 (comparability) 最重要  1 Probability sampling( 實驗法中難以使用 )  2 Randomization( 代表性？可比性？ )  3 Matching ，可配合配額抽樣的觀念，必 要時，前測之後，再配對  要之，使兩者在重要變項上的分佈一致

22. Open Matrix Illustration

23. Randomization and Matching  支持隨機化法：  May not know which variables will be relevant for matching process.  Most statistics used to analyze results assume randomization.  支持配對法：  Randomization only makes sense if you have a large pool of subjects.

24. Question  ______________ is a technique for assigning experimental subjects to experimental and control groups randomly. A. nonprobability analyses B. matching C. randomization D. none of these choices

25. Answer: C  Randomization is a technique for assigning experimental subjects to experimental and control groups randomly.

26. Preexperimental Research Designs  不夠專業的設計，或者，不知不覺中會這樣看事 情  One-shot case study - single group of subjects is measured on a variable following experimental stimulus.  One-group pretest-posttest design - adds a pre-test for the group, but lacks a control group.  Static-group comparison - includes experimental and control group, but no pre-test.

27. One-Shot Case Study  A man who exercises is observed to be in trim shape.

28. One-Group Pretest-Posttest Design  An overweight man who exercises is later observed to be in trim shape

29. Static-Group Comparison  A man who exercises is observed to be in trim shape while one who doesn’t is observed to be overweight.

30. Question  In a one-group pretest-posttest design, what is lacking? A. EPSEM B. an experimental group C. a control group D. none of these choices

31. Answer: C  In a one-group pretest-posttest design, a control group is lacking.

32. Sources of Internal Invalidity  實驗所 ” 發現 ” 的結果其實不是來自實驗  1 Historical events may occur during the course of the experiment.  2 Maturation of the subjects. 實驗時間拉長 的，會出現的問題  3 Testing and retesting can influence behavior.  4 Instrumentation ，測驗不夠標準化時

33. Sources of Internal Invalidity  5 Statistical regression of subjects starting out in extreme positions. 受試者一開始就 是極端例外  6 Selection biases. 選派兩組一開始就不可 比  7 Experimental mortality - subjects drop out of the study before it's completed.  8 因果不明 ( ？ )

34. Limiting External Invalidity  Solomon four-group design  Posttest-only control group design

35.  9 實驗污染： diffusion or imitation of treatment 實驗組與控制組有機會交通  10 compensation ：予控制組額外補償，造 成實驗之外的額外刺激  11 compensatory rivalry: 控制組的敵對補 償性  12 Demoralized control group subjects ： 控制組士氣低沉

36. The Classical Experiment

37. 內在效度問題？  在降低偏見的實驗：實： 2 實 2  以上可能造成內在效度的項目，有那些被 解決？ 假設隨機分派過，則 History? Maturation? Testing?? Instrument? Statistical regression? Selection bias? Experimental mortality?  Causal time order?.......

38. 外在效度  實驗結果可否概化至實際生活世界當中？  測驗的情境與實驗刺激的互動  偏見降低，因為受測引起接受實驗刺激的 效果。在實際生活中，只有刺激而沒有受 測

39. Solomon Four-group Design Four groups of subjects, assigned randomly:  Groups 1 and 2 are the control and experimental group.  Group 3 does not have the pre-test.  Group 4 is only posttested.

40. Solomon Four-group Design

41.  Expected Findings  In Group 1, posttest prejudice should be less than pretest prejudice. ( 後低於前 )  In Group 2, prejudice should be the same in the pretest and the posttest.( 前後相等 )  The Group 1 posttest should show less prejudice than the Group 2 posttest does.(1 後 低於 2 後 )  The Group 3 posttest should show less prejudice than the Group 4 posttest does. ( 後 3 低於後 4)

42. Question  What is the basic difference between the classical design and the Solomon four-group design? A. There is no difference. B. The Solomon four-group design repeats the classical design but adds groups that are not pretested. C. The Solomon four-group design repeats the classical design but adds groups that are not posttested.

43. Answer: B  The basic difference between the classical design and the Solomon four- group design is that the Solomon four- group design repeats the classical design but adds groups that are not pretested.

44. Posttest-only Control Group Design  Includes Groups 3 and 4 of the Solomon design.  With proper randomization, only these groups are needed to control problems of internal invalidity and the interaction between testing and stimulus.  嘿！奇怪的玩意兒！

45. 一個有趣的實驗

46. "Natural" Experiments  Important social scientific experiments occur outside controlled settings and in the course of normal social events.  Raise validity issues because researcher must take things as they occur.

47. Web-based Experiments  Increasingly, researchers are using the World Wide Web to conduct experiments.  Because representative samples are not essential in most experiments, researchers use volunteers who respond to invitations online.

48. Experimental Method Strengths:  Isolation of the experimental variable over time.  Experiments can be replicated several times using different groups of subjects.

49. Experimental Method Weaknesses:  Artificiality of laboratory setting.  Social processes that occur in a lab might not occur in a more natural social setting.

50. Quick Quiz

51. 1. Experiments are especially well suited for research projects involving: A. limited concepts B. well-defined concepts C. hypothesis testing D. all of these choices

52. Answer: D  Experiments are especially well suited for research projects involving limited concepts, well-defined concepts and hypothesis testing.

53. 2. A ____________experiment eliminates the possibility of a researcher prejudging results. A. snowball B. double-blind C. purposive D. regressive

54. Answer: B  A double-blind experiment eliminates the possibility of a researcher prejudging results.

55. 3. ______________refers to the possibility that the conclusion drawn from experimental results may not accurately reflect what has gone on in the experiment itself. A. exclusion B. internal validity C. external validity D. representativeness E. none of these choices

56. Answer: B  Internal validity refers to the possibility that the conclusion drawn from experimental results may not accurately reflect what has gone on in the experiment itself.

57. 4. Natural experiments are most likely to resemble which one of the following designs? A. static-group comparison B. classical C. Solomon four-group D. one-group pretest-posttest E. posttest-only control group design

58. Answer: A Natural experiments are most likely to resemble static-group comparison designs.

59. 5. Which of the following is the chief advantage of a controlled experiment? A. they require little time B. they require little money C. they are artificial D. the isolation of the experimental variable’s impact over time E. none of these choices

60. Answer: D  The isolation of the experimental variable’s impact over time is the chief advantage of a controlled experiment.