2.  Defining Communication › Activity #1  Phases of Communication › Activity #2  Electronic Types of Communication  When to Use Which Type?  How to Select Which to Use? › Sender, Message, Activity #3, Channel, Receiver, Activity #4  4 P’s of Marketing  Digital Signage › Do’s and Don’ts  Activity #5

3.  The need for effective communication in an organization.  The benefits of using technology to communicate.  How to create an effective digital signage!

4.  What is communication?  What is bad communication?  What is good communication?

5.  Phase 1 › Transmission Phase  Sender decides on a message.  Message is translated into symbols (encoded).  Translated through a medium to the receiver.  Phase 2 › Feedback Phase  There is a common understanding between sender and receiver.

6.  YouTube Clip › Disclaimer: This video does not support or exemplify any political views! › http://youtube.com/watch?v=Jd61g2itxcA&feat ure=related http://youtube.com/watch?v=Jd61g2itxcA&feat ure=related  Would you consider this good or bad communication?  What phases of communication are being broken down?

7.  Phone call  E-mail  Bulletin board  Web pages  Voice mail  Fax  Pager  PowerPoint  Digital Signage  Others? Fun Fact: 75% of people would have more difficulty living without email for 5 days than living without a phone.

8.  Telephone › Sending short, simple messages  Ex: Negotiating a meeting time and place  Fax › Sending informal messages or “hard copy”  Ex: Viewing a copy of brochure or directions to meeting  E-mail › Sending impersonal, brief messages  Ex: Conducting an in-house survey  Web Page › Communicating non-controversial, non-confidential, general information  Ex: Responding to “frequently asked questions”

9.  Selecting the appropriate channel resembles hitting a row of cherries on a Las Vegas slot machine.  The goal should be to align four elements: 1. The objectives of the sender (S). 2. The attributes of the message (M). 3. The attributes of the channel (C). 4. The characteristics of the receivers (R).

10.  Educate  Get attention  Motivate  Flatter  Persuade  Compliment  Confuse  Ridicule  Deceive  Inform  Humor  Entertain  What is your objective in sending an e-mail, posting a website, or creating a listserv?

11.  Terminology  Theme  Metaphor  Stories  Facts and figures  Arguments  Evidence  Tone  Emotionality  Length  Professionalism  Formality  Timing  Sequencing  What message are you trying to send, when are you wanting to send it, and how often do you want it out there?

12.  What you say and how you say it is important…  http://www.youtube.com/watch?v=oVQJlzVx 8zY&feature=related http://www.youtube.com/watch?v=oVQJlzVx 8zY&feature=related  How do you describe well the event you are having or the organization you are marketing?

13.  Fax  E-Mail  Phone  Face-to-Face  Computer Conference  Bulletin boards  Digital Signage  Group meetings  Formal presentations  Website  Hotlines  Audio and videotapes  Voicemail  Videoconference  Teleconference  Pager  PowerPoint  Which channel of communication will you use to most effectively get your message across?

14.  Channel Access  Personality profile  Beliefs  Values  Age  Gender  Education level  Socioeconomic background  Occupation  Religious orientation  Interest level  Location  Race  When thinking of which mode of communication to use, what are the receiver characteristics that would impact that choice?

15.  Average is Simply NOT Enough! › http://video.google.com/videoplay?docid=- 109358107575560791&q=effective+communi cation&total=550&start=0&num=10&so=0&ty pe=search&plindex=0 http://video.google.com/videoplay?docid=- 109358107575560791&q=effective+communi cation&total=550&start=0&num=10&so=0&ty pe=search&plindex=0  How will you make your organizational communication GREAT? Or, not-so- great? Be a pleasant surprise!

16.  Product › A flyer? A website? An e-mail? Digital signage?  Placement › When do you begin putting it out? Is it easily accessible? Where will it be seen most?  Price › What is the cost not only in money, but time!  Promotion › Are there visual effects? › Include easily distinguished and popular celebs, cartoon characters, etc. › If there will be food at an event, include a visual of food.

17.  Create a new document with page dimensions of 11.25” wide by 20” tall. Design the electronic poster and insert your desired content.  Save the file in the program format or as a.jpg (files saved as.jpg cannot be edited). Please use the following naming scheme for the file name: group or organization name_poster or event title_date to remove. (For example: sub_fallconcert_10-6)  Submit attachment to moseleyads@elon.edu with posting instructions (start date, end date, etc) included in the body of the email. moseleyads@elon.edu  You will receive a confirmation email when digital poster has been uploaded

18.  Break up in your 3 groups  Download the PowerPoint template at www.elon.edu/moseleyads www.elon.edu/moseleyads  Create a Digital Sign that the Leadership Development Institute could use to promote its conference. Incorporate all concepts you recently learned.  Send the sign to cjohnson7@elon.educjohnson7@elon.edu

19.  Best of luck with your organizations communication!  Remember… the two phases of communication (transmission/feedback), types of electronic communication, how to select the right type, the 4 P’s of Marketing, and how to create digital signage!  And get to creating digital signage-s!