2. Crowdsourcing how to do it the right way

3. Applications - Benefits - Challenges - How to Do It Right

5. So... What IS Crowdsourcing? A company uses people outside of their organization to help them solve problems o Paid or unpaid o Amateur or expert o Variety of fields and tasks "It's Wikipedia... with everything." o Jeff Howe, Author of Crowdsourcing

6. Applications of Crowdsourcing R&D, Innovation o Inno-Centive, Netflix Market Research o Affinova Forecasting o NewsFutures/Lumenogic Customer Service o User feedback

7. Applications of Crowdsourcing Knowledge Management o Wikis Systems Testing o NIST cryptography, Peer-to-Patent Crisis Response o Cajun Navy

9. Applications of Crowdsourcing Knowledge Management o Wikis Systems Testing o NIST cryptography, Peer-to-Patent Crisis Response o Cajun Navy

10. Benefits Engagement with the customers Rewarding contributors Community of improvement More agile business response

11. Benefits

12. Challenges

13. http://politicalhumor.about.com/od/bushcartoons/ig/Bush-Cartoons/Bush-Editing-Wikipedia.htm

14. Challenges Control Misbehavior Diversity vs. ignorance Intellectual property

15. How NOT to Crowdsource

16. What is the "right way" ? Mechanisms for control Feedback loop Mutually beneficial Informed Sustainable

17. Works Cited http://www.startup-review.com/blog/istockphoto-case- study-how-to-evolve-from-a-free-community-site-to- successful-business.php http://adage.com/article/digitalnext/crowdsourcing- facebook-a-brand-ideas-purchases/234086/ http://www.ideaconnection.com/interviews/00070- Connect-Develop-with-Procter-Gamble.html http://www.proinno- europe.eu/sites/default/files/1_1_von_Heimburg_a7986. pdf