1. Pay to Play: with Stacey Jaffe Using Facebook Ads To Meet Your Camp Goals

2. HOW TO WEBINAR: Stacey Jaffe | Twitter: @staceyjaffe A) Grab Tab – Click red arrow to open/close Control Panel. Click square to toggle Viewer Window between full screen/window mode. Click mic icon to mute/unmute your audio. B) Audio Pane – Select audio format. C) Questions Pane – Attendees can submit questions and review answers. D) Type your question and click Send to submit it to the organizers. A  B  C  DD

3. CHAT IN: Stacey Jaffe | Twitter: @staceyjaffe Beginner: Just started a Facebook Page Intermediate: Running a Facebook Page; Dabbled in Boosting Posts Advanced: I’ve used Facebook Ads Before via Ad Manager Super User: I’ve been in Power Editor

4. THIS IS A LITTLE STORY: Stacey Jaffe | Twitter: @staceyjaffe

5. @staceyjaffe Stacey Jaffe | Twitter: @staceyjaffe

6. @staceyjaffe Stacey Jaffe | Twitter: @staceyjaffe

7. PAY TO PLAY?! Stacey Jaffe | Twitter: @staceyjaffe

8. PERSONAL VS. BRANDS: Social Media: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (like videos) Social Media for Marketing: aims to improve the user experience while achieving business goals Stacey Jaffe | Twitter: @staceyjaffe

9. SOCIAL MEDIA FOR MARKETING Content Conversation Community Trust Ask Stacey Jaffe | Twitter: @staceyjaffe

10. SOCIAL MEDIA FOR MARKETING 80-20 Rule Stacey Jaffe | Twitter: @staceyjaffe

11. QUESTIONS? www.jonloomer.com Stacey Jaffe | Twitter: @staceyjaffe

12. THE SECRET SAUCE: STRATEGY. Stacey Jaffe | Twitter: @staceyjaffe

13. THREE STRATEGIES: 1.Page Audience 2.Boosting Page Content 3.Driving Website Traffic Stacey Jaffe | Twitter: @staceyjaffe

14. FACEBOOK AD MECHANICS: Stacey Jaffe | Twitter: @staceyjaffe

15. ORGANIC VERSES PAID REACH Organic Reach: total number of unique people who are shown your post through unpaid distribution Paid Reach: total number of unique people who were shown your post as a result of ads Stacey Jaffe | Twitter: @staceyjaffe

16. FACEBOOK TARGETING Stacey Jaffe | Twitter: @staceyjaffe

17. PEOPLE CHOOSE THROUGH TARGETING 1.Location 2.Gender 3.Age 4.Likes and Interests 5.Relationship Status 6.Workplace (Companies or self-declared positions) 7.Education Stacey Jaffe | Twitter: @staceyjaffe

18. PEOPLE CHOOSE THROUGH TARGETING Custom audiences – ad option that lets advertisers use Facebook to target their already existing audience through the use of: Email addresses Phone numbers Stacey Jaffe | Twitter: @staceyjaffe

19. PEOPLE CHOOSE THROUGH TARGETING Lookalike audience: Lets you reach new people who are likely to be interested in your business because they’re similar to a customer list you care about. Email addresses Facebook fans Stacey Jaffe | Twitter: @staceyjaffe

20. AD BUDGET Stacey Jaffe | Twitter: @staceyjaffe

21. AD CREATIVE Headline: 25 characters Newsfeed Link Description: 200 characters Text: 90 characters Stacey Jaffe | Twitter: @staceyjaffe

22. MEASURING SUCCESS 6 ads within the same ad set: Stacey Jaffe | Twitter: @staceyjaffe

23. QUESTIONS? (Teach For America Organic Content) Stacey Jaffe | Twitter: @staceyjaffe

24. AUDIENCE: Stacey Jaffe | Twitter: @staceyjaffe

25. STRATEGY: PAGE AUDIENCE We are family. I got all my followers and me. Stacey Jaffe | Twitter: @staceyjaffe

26. PAGE LIKE ADS Stacey Jaffe | Twitter: @staceyjaffe

27. STRATEGY: BOOSTING PAGE CONTENT You have to see it to believe it. Stacey Jaffe | Twitter: @staceyjaffe

28. ORGANIC VERSES PAID REACH Organic Reach: total number of unique people who are shown your post through unpaid distribution Paid Reach: total number of unique people who were shown your post as a result of ads Stacey Jaffe | Twitter: @staceyjaffe

29. CONTENT Stacey Jaffe | Twitter: @staceyjaffe

30. STRATEGY: BOOSTING PAGE CONTENT Stacey Jaffe | Twitter: @staceyjaffe

31. IF YOUR PAGE LOOKS LIKE THIS: Stacey Jaffe | Twitter: @staceyjaffe

32. STRATEGY: DRIVE WEBSITE TRAFFIC Stacey Jaffe | Twitter: @staceyjaffe

33. STRATEGY: DRIVE TRAFFIC TO WEBSITE Stacey Jaffe | Twitter: @staceyjaffe

34. QUESTIONS? (5+ minutes left in presentation) Stacey Jaffe | Twitter: @staceyjaffe

35. LET’S GET FANCY: Stacey Jaffe | Twitter: @staceyjaffe

36. STRATEGY: REMARKETING OR “COME BACK!” Stacey Jaffe | Twitter: @staceyjaffe

37. CONVERSION TRACKING: Conversion Tracking: tells you what happens after a customer clicks on your ads. Stacey Jaffe | Twitter: @staceyjaffe

38. KEY TAKEAWAYS: STRATEGY. (and target well, measure & make adjustments.) Stacey Jaffe | Twitter: @staceyjaffe

39. DON’T LET THIS BE YOU: Stacey Jaffe | Twitter: @staceyjaffe

40. THANK YOU Stacey Jaffe | Twitter: @staceyjaffe