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Published byLucy Beckworth Modified over 9 years ago
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Super Bowl Marketing MKT 3865 Dr. Don Roy
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Super Bowl Advertising Trends 1.Cost to advertise during Super Bowl has risen sharply in recent years.
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The Cost of Super Bowl Advertising YearCost for 30 Seconds 1967$42,000 1977$162,000 1987$575,000 1997$1,200,000 2007$2,600,000 2014$4,000,000
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Super Bowl Audiences: Strong! YearNumber of Viewers (in 000s) 196726,750 197762,050 198787,190 199787,870 200793,184 2013108,400
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Super Bowl Advertising Trends 1.Cost to advertise during Super Bowl has risen sharply in recent years. 2.The Super Bowl has attracted “non- traditional” advertisers in recent years.
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What Do These Brands Stand To Gain from Super Bowl Ads?
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Super Bowl Advertising Trends 1.Cost to advertise during Super Bowl has risen sharply in recent years. 2.Non-traditional advertisers have appeared in recent years. 3.More commercials are part of integrated marketing campaigns rather than stand- alone spots.
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Why Super Bowl Integrated Campaigns 44 million ad views of Super Bowl commercials will occur before the game 63% of Super Bowl viewers will use social media to enhance consumption experience
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For Discussion What makes a Super Bowl commercial effective? What makes other Super Bowl commercials $4 million duds? 2013 Super Bowl Commercials
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Why Super Bowl Ads May Be Worth the $ 39% of Americans say ads are favorite part of Super Bowl 64% said that half or more of their conversations next day are about the commercials 21% said Super Bowl commercials are more memorable than those they see every day Source: “Super Bowl: 39% Prefer Ads over Game” Marketing Daily, January 25, 2013.
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Why Super Bowl Ads May Be Worth the $ TV audiences have become fragmented; one-time events such as Super Bowl and Academy Awards are exceptions. Major live events such as Super Bowl are considered “TiVo proof” programs; viewers are interested in viewing commercials High audience reach makes it a good value… even at $133,000 a second!
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Super Bowl: Economic Engine
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Who Will Win?
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