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RISI Outlook for North American Book Paper Markets John Maine Vice President May 2010
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2 John Maine, VP World Graphic Papers, RISI, Inc. – Co-Founder of Resource Information Systems, Inc. – With RISI More Than 30 Years – Developed RISI P&W Models – Works With Over 200 Graphic Paper Clients Worldwide – Assisted by 5 Local Economist in RISI Regional Offices – Directs Numerous Multi and Single-Client Studies on Graphic Paper
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3 US Climbing out of Deep Recession (Real GDP Growth, Annualized Percent Change) Annual 2009-2.4% 2010 3.0% 2011 3.2%
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4 Key Paper End-Uses Have Collapsed Newspaper Inserts – Struggling to find alternative distribution outside of collapsing newspaper market Magazines – Both circulation and ad pages declining – Further losses coming due to e-readers Catalogs – Circ will come back from 09, but still down long-term – Page counts falling – Postal costs will rise – Do not mail legislation to come?
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5 US Paper Demand in Major Paper End-Uses Collapsed in 2008 and 2009 (two-year loss) Percent LossTonnage Lost (000 tons) Inserts-26%-895 Magazines-39%-1,365 Catalogs-31%-1,112 Books-23%-380
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6 Indexes of Circulation – 2000Q1=1.00
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7 US Magazine Ad Pages on Long-Term “Stair-Step” Decline (Quarterly PIB Magazine Ad Page Index, 1982=1.0)
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8 Total Paper Usage in US Magazines, Catalogs, and Newspaper Inserts Combined (000 tons)
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9 Book Industry Sales Hold Up Well In Recession, Dropping only 2% per Year in 2008 and 2009 Book Industry Sales in Millions Souce: Amer. Publishers Assn.
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10 Sales of E-Books Exploding (Millions of dollars) Souce: Amer. Publishers Assn.
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11 But Sales of E-Books are Still Tiny Relative to Book Market (Millions of dollars) 1.3% of Sales Souce: Amer. Publishers Assn.
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12 US Imports of Printed Books Dropped 21% in 2009 to $2.0 Billion, but are Still up Sharply Compared With $1.4 Bill. in 1996 Value of Books Imported into the U.S., Million $ 8.4% of Book Industry Sales 10.6% of Book Industry Sales
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13 U.S. Imports of Printed Products from China Million Real 2009 Dollars
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14 Total Paper Usage in US Books (000 tons)
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15 Paper Use in US Books in 2009 by Type of Paper
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16 Paper Demand Surging in 2010, Despite Weak End-uses All Major Measures of End-Use Activity are Down – Mag ad pages – Mail volumes – Catalog circulation – Commercial print activity Yet, Paper Demand and Shipments are Recovering – Inventory swing – Gain in market share from imports
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17 US Producers Enjoyed a Rebound in Shipments in Late 2009, and Year-Over-Year Numbers Will Continue to Look Good in Early 2010, but Paper Demand is Still Low NA Coated Paper shipments, 000 tons per quarter Currently Comparing This To This
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18 North American P&W Demand by Grade Million Tonnes, % Change 20072008200920102011 Ctd. Freesheet * 6.15.34.04.14.2 %ch-8%-13%-24%2%3% Ctd. Mechanical6.05.14.04.14.1 %ch3%-15%-21%2%1% Unc. Freesheet *12.411.410.09.99.8 %ch-5%-8%-12%-1%0% Unc. Mechanical6.26.05.05.05.1 %ch2%-4%-17%0%3% Total30.727.723.023.023.3 %ch-3%-10%-17%0%1% *Includes bristols and cotton
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19 North American Operating Rates – Coming Off the Lowest Ever Recorded for Coated Paper
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20 U.S. Publishing Paper Pricing by Quarter ($/short ton)
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21 Cost Pressures Come to Bear on Non-Integrated Mills (NBSK Market Pulp Price Delivered to Northern Europe $/tonne)
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22 Price Trends for LWC 40 lb. (60 gsm) ($US/short ton) US Price European Price Euro Price in Europe
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23 Price as a Percentage of Fully Weighted Costs 1 for Northern Mills Making 34 lb. LWC in Maine, Minnesota, and Wisconsin 1 Fully weighted costs include delivery, SG&A, Interest, and Depreciation. Including $100 revenue per ton of paper from black liquor credits
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