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2.   1961 founded by Richard Cabela (Sidney, NE)  1987 First retail store  Mail-order catalogs: 50 states and 120 countries  Nearly 40 retail locations in U.S. and Canada  World leader provider: hunting, fishing, outdoor recreation merchandise  $2.7 billion in annual revenue Introduction to Cabela’s

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4.   #40 on Internet Retailers Top 500 list in 2012  October 2012, Fusion Award for Mobile Convergence  Mobile App: Apple iOS & Droid  QR Code Scanner in-store and in the catalog  http://www.digby.com/localpoint-video http://www.digby.com/localpoint-video Introduction cont.

5.   Strengths  Customer Service  Multiple Channels: Retail stores, catalogs, website  Weaknesses  Not enough stores  Dependence on raw materials  Vendors in China & Mexico  Increased import duties, tariffs, currency fluctuations SWOT Analysis

6.   Opportunities  Potential for online retailing  Increased internet sales 4.5% in 2011  Social Networking  Addition of more retail stores  Only 3 of 39 stores in Canada  Outpost stores  Increase global presence SWOT cont.

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8.   Threats  Economic slowdown  High unemployment rates: 8.9% in 2011  Rising oil prices  Economic uncertainty  Fierce Competition  REI  The North Face  Big 5 SWOT Cont.

9.   Online  User-friendly website cabelas.comcabelas.com  Shopping cart  Eliminates destination shopping  Delivery options  Offline  Indoor landscape  Personal shopping experience  Mail-catalog Sales Strategy

10.   REI Cooperative  1938 founded in Seattle, WA  11 million members, 125 stores, 31 states  $1.8 billion in annual revenue in 2011  Jim Whittaker, former CEO  1 st American to summit Mt. Everest  9,500 employees  Fortune Magazine’s Top 100 to work for since 1988 Competitors

11.   The North Face  1968 founded by Doug Tomkins and Kenneth Klopp  1980 outerwear, skiwear, sleeping bags, tents  2004 website introduced to deter counterfeiting  40 retail locations, 18 in the U.K.  VF Corp (Parent Corp.) generated $9 billion in 2011  $1.6 billion from The North Face alone Competitors cont.

12.   Big 5  1955 founded by Robert Miller and Maurie & Harry Liff  5 WWII army surplus stores  400 locations in 12 states  8,800 employees  $902 million in revenue in 2011  Focus on mid-price point items Competitors cont.

13.   Fierce competition  $646 billion in annual spending  Supports $6 million jobs  $80 billion in federal, state, and local tax revenue  Annual consumer spending  Snow sports: $53 billion  Internet access: $54 billion  MNEs vs SMEs  Large inventory vs specialty items Industry Analysis

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15.   Demographic Advertising  Outside the midwest  Health Awareness  Promote outdoor recreation  Website, retail stores, schools, hospitals  Corporate Social Responsibility  Global Adventures  Advertising campaigns and outdoor recreation Short-term Recommendations

16.   Differentiate  Cabela’s brand represents 35% of merchandise revenue  Unique designs  Customer outreach  Collaboration with local businesses  Offer licensing agreements to carry specific items  Technology, Innovation, & Exploration  E-commerce and mobile app  New and improved gear Long-term Recommendations

17.   Unique direct marketing plan  Increasing expansion  New outpost stores  Increasing CSR  Sustainable  Video games, Kiosks, Cabela’s TV, Mobile App Conclusion