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Published byJennifer Cranford Modified over 10 years ago
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Building a Fundraising Plan Grant Fletcher and Jared Paventi Central New York Chapter
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Objectives Sharing – What makes a good fundraiser? Sample fundraising plan – the goal setting process Building the plan Follow up
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Ways to create a fundraising culture Communications should set an expectation of fundraising Committee goal planning and comprehension Listen Keep it mission-focused
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Alzheimer’s Association Mission Statement To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.
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When/How to have conversation for building your fundraising plan Conference Calls TC meeting 1-1 meeting with elite teams 1-1 meeting with other walkers/team captains Mentoring program
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Why have a plan Tracking metrics Demonstrates clear expectations Provides team a road map to success
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Talk through the process Having the conversation: encouraging, mission focused, local programs and services they are benefiting, fundraising clubs, VIF tents, etc. The plan: Start simple then discuss ways to achieve success
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Starting the conversation Why do you participate in Walk? Who does your team consist of? If individual, have you thought of starting or joining a team? What tools can we provide to help each team member hit the $100 level for a t-shirt What is your team/individual goal?
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Walking through each different plan Individuals New teams Veteran/returning teams Elite fundraisers
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Follow up tips Team rank Celebrations Share other success stories Team week Ask to be a mentor
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SCENARIO 1: Making the ask Friends & Family Team gets involved after a family loses battle with Alzheimer’s; wants to walk in their memory. Team members uncomfortable with asking friends, other family, co-workers for money or to join their team. Where do you start?
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Five ways to motivate people to fundraise Contests Educate Listen Keep promises/Know capabilities Attention to details
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SCENARIO 2: The Double-Take Friends & Family team In 2010, 15 walkers raised $2,000 Their 2011 goals: 35 walkers, $7,500 Where do they start with their plan? How do we introduce the concept?
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Motivate. Motivate. Motivate. Successful fundraising is not the process of accruing an ever-increasing volume of donors; it is recognizing the ones with potential for contributing progressively generous gifts, them making it as easy as possible for them to do just that. From Donor-Centered Fundraising Penelope Burk
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SCENARIO 3: Fighting Stagnation Corporate team with long-term participation Fundraising peaked in 2009. Set a 2010 goal of $10,000; raised $4,000 Came back in 2011 with goal of $7,500 How do you rebuild the momentum? What steps should be put into place to help this team succeed?
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LEAD THE WAY
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