1. Page Design Also called Visual Design; refers to structure and appearance of information on the page Elements: Legible type, Generous margins, Textual divisions, Headings, Lists, Integration of visuals Importance: Aids in easier location of information for reader and, in general, makes document more readable

2. Legible Type Use 12-point type size Use upper and lower case letters (avoid ALL CAPS) Use a serif font (like Times New Roman or Garamond ) for text. Use a sans serif font (like Verdana, Helvetica, or Arial ) for headings. Single-spacing within paragraphs

3. Generous Margins 1-inch top and bottom margins 1-inch or 1.25-inch side margins Ragged right margin (avoid full justification)

4. Textual Divisions Paragraph breaks after about 5 or 6 sentences Double-spacing between paragraphs Groups of related paragraphs organized into separate sections Extra space between sections (at least double- space)

5. Headings MAJOR HEADINGS SECONDARY HEADINGS Secondary Headings Subtopic Heading: Place the subtopic heading in the same line of the text that follows it. You may underline the subtopic heading or use boldface type, as the examples here illustrate. OR Subtopic Heading. Then start the line of text.

6. Lists Use lists to simplify and draw attention to important items. Use a numbered list if ranking or order is important Use bullets, asterisks, or dashes if ranking and order are not important

7. Today's agenda: Finish covering page design, Work with wayfinding report for application/practice, and Q & A for short report. Assignments for Thursday, 2/23: Short reports due at the start of class, study for Quiz 2 (Chapters 4 and 5, Unit 2 PowerPoints, class notes), and read Appendix A.10 (277-78). NOTE: Odd exercises due on Tuesday, 2/28. OR Today's agenda: 1.Finish covering page design. 2.Work with wayfinding report for application/practice. 3.Q & A for short report. Assignments for Thursday, 2/23: Short reports due at the start of class. Study for Quiz 2 (Chapters 4 and 5, Unit 2 PowerPoints, class notes). Read Appendix A.10 (277-78). NOTE: Odd exercises due on Tuesday, 2/28.

8. Integrating Visuals Number and title every visual in your document sequentially. Discuss visuals first in the text of your document. Present all visuals in an appealing manner. Clearly label all elements and provide a key when necessary. Never omit or manipulate information. Avoid mechanical errors. Avoid cluttering the document with unnecessary graphics. Let your reader know where you found the visual or information in it.

9. Final Comments on Design Design should be implemented to assist the reader Avoid over-designing a document