1. Find and Discover Janice L. Fleming Director of Business & Planning American Psychological Association/PsycINFO jfleming@apa.org ASIDIC Fall 2007 Meeting © 2007, American Psychological Association

2. Historical Perspectives Have information needs changed? “I want to find what’s useful. Discovery is also welcome.” 1890’s: too much content to read and need one place to scan for what’s happening bibliographic efforts began early 1900’s: need more details in order to determine relevancy categorized abstracts started mid-late 1900’s: overwhelmed by amount of content and need new ways to isolate interesting items categories grew into formalized indexing approaches went from scanning abstracts to searching-then-scanning information specialists helped with the structured searching process subject-focused journals proliferated / brand awareness blossomed © 2007, American Psychological Association

3. History Leads Us to Today 2000’s: afraid of missing something; also overwhelmed by amount of content mixed with useless information moved from structured search by trained specialists to natural language search by untrained users scan snippets, then abstracts customers are “users,” not just “readers” brands matter search is getting smarter, but more is needed more relevant more precise understand specialization & cross-disciplines factor in the opinions of those who count judge worthiness / validity different kinds of search for different kinds of inquiries © 2007, American Psychological Association

4. APA’s Strategies to Facilitate Finding and Discovering “I want to find what’s useful. Discovery is also welcome.” Obtain more content (quality is assumed) APA now has 5 databases, looking to build more Scope of coverage in PsycINFO has been broadened Journal and book programs are growing Exercise the synergy between secondary and primary information Enhanced discovery by using PsycINFO metadata to search the full-text databases Cross database searching: both primary and secondary databases Processing the full spectrum of psychology content helps identify new emerging areas Be where customers want to find you APA licenses its databases to multiple vendors for delivery Libraries can purchase their licenses from their preferred vendor © 2007, American Psychological Association

5. APA’s Strategies to Facilitate Finding and Discovering “I want to find what’s useful. Discovery is also welcome.” Maintain your own channel Self-protection element to this Customer preferences can be addressed New markets can be explored Support experimentation Do business the way customers want Licensing options Different methods of purchase for different audiences Protect and promote the brand Actively register and protect your marks and copyrights Marketing used to enforce brand awareness © 2007, American Psychological Association

6. APA’s Strategies to Facilitate Finding and Discovering “I want to find what’s useful. Discovery is also welcome.” Use Google, among others It’s happening, use it to your advantage Popularity counts, but it isn’t everything Support author-mania Author profiles Represent the total spectrum of contribution Be generous about member access Members drive institutional demand © 2007, American Psychological Association

7. APA’s Strategies to Facilitate Finding and Discovering “I want to find what’s useful. Discovery is also welcome.” Actively observe / participate / experiment “Community” user activities User studies Interesting tools What others in STM are doing

8. Strategies for the Future Users want more than content They want services A playground of information that matters to them Interaction with others like them Access barriers removed Relevancy + validity (fast and true)