1. 1 AutoWeek/Automotive News Specialty Vehicle Forum Las Vegas November 1, 2004 Rich Rae Director, Mopar

2. 2 Taking Mopar to the Next Level…

3. 3 Evolution of Accessories One part at a time... Power Running Boards Chrome Grille Insert Stainless Steel Tubular Side Steps Chrome Wheels

4. 4 Evolution of Accessories Packages … Appearance Package Chrome Accent Package Work Truck Package MSRP $1,849 MSRP $1,465 MSRP $2,335

5. 5 Upfitting The Evolution Continues…

6. 6 Why Upfitting? Appearance Enhancement Mass Customization Adding Value/Content Process Optimization

7. 7 2003 Dodge Ram Thunder Road and Hemi Express

8. 8 Thunder Road/HEMI Express Plant: Warren Truck  Upfitter: Decoma Roseville, MI Roseville, MI  Contents and Suppliers: Tonneau Cover Tonneau Cover Penda Penda Molded Running Boards Molded Running Boards Algonquin Automotive Algonquin Automotive Accent Kit Accent Kit Algonquin Automotive Algonquin Automotive Fuel Filler Door Fuel Filler Door AMP AMP Chrome Exhaust Tip Chrome Exhaust Tip Borla Borla Production Run: March-June ‘03 Production Run: March-June ‘03 Production Volume: 4,000 units Production Volume: 4,000 units Sales Region: Southeast & West Sales Region: Southeast & West MSRP: $3,025 MSRP: $3,025

9. 9 2003 Jeep Wrangler Tomb Raider

10. 10 2003 Jeep Wrangler Tomb Raider Upfitter: MSX International Auburn Hills, MI Auburn Hills, MI  Contents and Suppliers: Bumper fascia Bumper fascia J-Mark J-Mark Light bar Light bar Ground Effects Ground Effects Off-road lights Off-road lights Hella Hella Rock rails & Tail Lamp Guards Rock rails & Tail Lamp Guards Ground Effects Ground Effects Fender Flairs Fender Flairs Bushwacker Bushwacker Fog Light Covers Fog Light Covers Meridian Automotive Meridian Automotive Production Volume: 1,000 units Production Run: July, 2003 Sales Region: Sold nationwide MSRP $2,995 Tomb Raider Plant: Toledo, Ohio

11. 11 2004 Dodge Dakota Chrome Accent Package

12. 12 2004 Dodge Dakota Chrome Accent Package Dakota Chrome Packages Plant: Warren Truck Upfitter: DCC SHVTC Sterling Heights, MI Sterling Heights, MI  Contents and Suppliers: Tubular side steps Tubular side steps Ground Effects Ground Effects Fuel filler door Fuel filler door AMP AMP Exhaust tip Exhaust tip AMG Industries AMG Industries Splash Guards Splash Guards Power Flow Power Flow Production Volume: 2,400 units Sales Region: Sold nationwide Production Run: Jan. thru May, 2004 MSRP $1,495

13. 13 2004/2005 Dodge Ram Hemi Sport/RumbleBee

14. 14 Hemi Sport/RumbleBee Plant: St. Louis Upfitter: Roush Manufacturing Fenton, MO Fenton, MO  Contents and Suppliers: Hood scoop Hood scoop Quality Metalcraft Quality Metalcraft Body kit/cladding Body kit/cladding Algonquin Automotive Algonquin Automotive Tail Lamp Guards Tail Lamp Guards Ground Effects Ground Effects Brushed aluminum fuel door Brushed aluminum fuel door AMP AMP Chrome Exhaust Tip Chrome Exhaust Tip Borla Borla Unique logo appliqué Unique logo appliqué Kay Automotive Graphics Kay Automotive Graphics Production Volume: 24,000 units Production Run: Jan. thru Nov. 2004 Sales Region: Sold nationwide MSRP $2,600 2004/2005 Dodge Ram Hemi Sport/RumbleBee

15. 15 Upfitting Lineup Thunder Road/Hemi Express Tomb Raider Dakota Chrome Accent Package Rumble Bee Hemi Sport

16. 16 What Upfitting is NOT….for Mopar Today….. NOT Structural NOT Engine Performance NOT Oversized Wheels and Tires NOT Unique Paint Schemes

17. 17 Why do we Upfit? PROFIT ENHANCE THE BRAND LIFECYCLE MANAGEMENT

18. 18 What We’ve Learned….. Facility within 30 miles Facility within 30 miles Secured storage for 300 – 400 vehicles Secured storage for 300 – 400 vehicles Docks and necessary equipment Docks and necessary equipment Quality inspections Quality inspections eCommerce/EDI eCommerce/EDI Inventory Management Inventory Management

19. 19 What’s Next….

20. 20

21. 21 Premiering at SEMA…. The RAM DAYTONA (Prototype)

23. w h a t i s a s p e e d s h o p a r e t a i l “s t o r e w i t h i n a s t o r e” a s h o w c a s e f o r a c c e s s o r i e s p e r f o r m a n c e m e r c h a n d i s e a h a n g o u t f o r c a r n u t s

24. a n n o u n c e d f e b r u a r y 2 0 0 3 p i l o t J u n e 2 0 0 3 p r o g r a m l a u n c h e d o c t o b e r 2 0 0 3 n o w 2 0 l o c a t i o n s n o w o p e r a t i n g 2 2 d e a l e r b u s i n e s s p r o p o s i t i o n s p e n d i n g o v e r 5 0 d e a l e r s o n l i s t

25. w h y m o p a r c a n p u l l i t o f f

26. MUSCLE

28. STREET

29. 20% of SRT4 OWNERS PURCHASED STAGE 1 and Mopar Blow Off Valve Available March 1 Available SEMA 04

30. Sport Compact Car Magazine “TOP 20 PRODUCTS FOR 2004”

31. I will surely trade by black RSX Type S for the new SRT4 Note the Mopar Turbo Upgrade Web Banner

32. One of the main reasons I traded, Mopar Factory Support

33. SPEED

34. MUSCLE STREET SPEED t h e t h r e e f a c e s o f m o p a r e n t h u s i a s t ‘ s

35. 35 Thank you