1. Abbas Alidina @AbbasAlidina AbbasAlidina.com Marketing Tools

2. Social Media Accounts are Rising

4. Social Media Management Systems (SMMS)

5. SMMS: HootSuite

6. SMMS: Vitrue

7. SMMS: Buddy Media

8. Social Marketing & Competitions Tools

9. Offerpop

10. NorthSocial

11. Integrate Social Media With Your Website

12. Social Aggregation Basic Feeds

13. Curated Feeds Social Aggregation

14. Curated Feeds with Context Social Aggregation

15. Curated Feeds with Context Social Aggregation

16. Contextual Aggregation Social Aggregation

17. The Social Graph

18. Social Experiences Contextual Experiences based on the Social Graph

19. Social Experiences Contextual Experiences based on the Social Graph

20. Social Experiences Contextual Experiences based on the Social Graph

21. Social Experiences Contextual Experiences based on the Social Graph

22. Social Sign-On

23. Enable users to sign-on to your website using Social credentials.

24. Gamification

25. Evolution of Gamification It all started with Foursquare badges and other location-based services like Gowalla. Then it jumped online as websites such as Yelp! gave badges for adding reviews.

26. The Gamification Formula

27. Case Study: Active.com

28. Crowdsourcing

29. 1.Define your crowd 2.Describe the process and provide deadlines 3.Develop reward system and provide credit 4.Provide feedback 5.Let the crowd decide 6.One central hub or home

30. Delivering Experiences for the 2 nd and 3 rd Screen

31. Multi-Screen Experiences We are now a society of multi-taskers and multi-screeners

32. Credit: Google report “The New Multiscreen World” Multi-Screen Experiences

33. Credit: Google report “The New Multiscreen World” Multi-Screen Experiences

34. Credit: Google report “The New Multiscreen World” Multi-Screen Experiences

35. Facebook Advertising

36. Hyper-Targeted Facebook Ads Preferences Passions

37. Hyper-Targeted Facebook Ads Preferences Passions Opinions

38. Facebook Custom Audiences

39. Facebook Lookalike Audiences

40. Facebook Exchange

41. Mobile App Install Ads

42. Facebook Power Editor (Chrome Plugin) Google Chrome Browser Extension Power Editor helps businesses manage multiple Facebook Ad campaigns and is very flexible. Google Chrome Browser Extension Power Editor helps businesses manage multiple Facebook Ad campaigns and is very flexible.