1. Take 2 Minutes to Quit Richmond Community WREN September 15, 2011 Mary Conklin Bruce Christiansen, PhD

2. Presenters  Mary Conklin  Interstate Postgraduate Medical Association  msconklin@ipmameded.org  Bruce Christiansen, PhD  UW Center for Tobacco Research & Intervention  bc1@ctri.wisc.edu

3. Disclosures  The presenters declare no financial interest in any commercial entity supporting this activity  The CS2day Collaborative is funded by an educational grant from Pfizer.

4. What We Will Cover Today  CS2day Background  Why a Community Project?  Educational Program Description  Learning Laboratory Format  Outcomes and Lessons Learned

5. CS2day Partners

6. CS2day Mission  With the release of the updated guideline in 2008 the CS2day Collaboration was formed.

7. Our Collaboration  9 partners  Over 150 certified activities, including 4 PI projects  Over 29,000 learners  12 communities  Over $17 million in grant funding  Share needs assessment and outcomes strategy  Change in patient health demonstrated

8. Why a Community Project? Smoking Prevalence among U.S. adults, 1955-2005 42.6%

9. Why a Community Project? The Emergence of Tobacco Related Disparities

10. Our Community Projects  Virtual Worlds  Second Life, Facebook Educators Group  Employers  CSX  State and County Initiatives  Indiana, Iowa  Allegheny County  Insurers  Aetna  Healthcare Systems  Bon Secours Health System

11. Richmond Community  Focused in Richmond, VA  Partnered with Bon Secours  Large multi-hospital system  Smoke Free Campuses  Developed an Innovative CME Activity with Learning Laboratory

12. Educational Design  Held 12 two hour CME sessions  Trained over 75 healthcare workers  Nurses, Medivan staff, Parish Nurses  Respiratory Therapists, Doctors  Security Guards  Learning Journal used  Follow up outcomes survey on changes made in practice  Volunteers for Learning Laboratory

13. At the Richmond Raceway – Sept. 2010

14. Learning Laboratory  Setup a 30’ x 30’ booth in the corporate midway at the Richmond International Raceway  Staffed with 2 CS2day faculty members and Bon Secours healthcare professionals  Talked with over 500 race fans  Encouraged them to fill out a smoking survey  Follow-up survey with race fans

15. Outcomes and Lessons Learned For smokers (Race #1, day 2) Motivation to quit: 3.3 on a 1-5 scale Planning to talk with a health care provider: 62% Counselor effectiveness: 3.8 on a 1-5 scale

16. Outcomes and Lessons Learned For trainees:  Effect of challenging setting  Effect of immersion  Every person has a tobacco story to tell

17. Once Was Not Enough…  Transitioned CME sessions to Bon Secours  Returned to the Raceway in April 2011  Other Learning Laboratories  Bon Secours now using this educational model with other chronic diseases

18. Back at the Races – April 2011

19. Stay Connected via Social Media  Website  www.ceasesmoking2day.com  Facebook  Cease Smoking Today  Twitter  @CS2day  YouTube  ceasesmokingtoday  LinkedIn  Cease Smoking Today group

20. Questions