1. Conversion Pages Get Them to Take Action

2. The 1 st rule to understand – 93% of website visitors will NOT take action on the first visit This holds true even if you have the most amazing offer ever heard of in the mortgage industry The 1 st click is the start – Remember our classes on Branding 1. The first impression 2. The initial conversation 3. The follow up To get a target to convert, you must get them to believe in your brand promise

3. If you go into creating your conversion page with this in mind, you are more likely to create a page that is effective The 3 Step Funnel class covers this in a condensed over view, but will take a detailed look this week at making your facebook Ad’s actually convert

4. Knowing that my target is more than likely NOT going to convert the first time they visit my website means I need to “lead them down the path” That path incorporates a few specific pieces The first impression – Why would they want to click the ad (what’s in it for them) The Initial conversation - What they get the very first time they visit your website (what happens when they click the ad) The Follow Up – What you do to get them to come back to your website (this is where you give them some reason to provide their information)

5. The First Impression – Create an ad in facebook that gets the attention of your target Focus on the Niches – Reverse Mortgage VA Loans Renovation Dr. First Time Buyers

6. Create a post on your Business Page with the benefits you are offering “Learn the truth about Reverse Mortgage” “Welcome Home Veteran’s. 0 money down home buying opportunity’s” “Buying a home with Renovation in mind is easier than you may think. Get all the information here.” “Everything you should know as a first time home buyer”

8. Make an image with Power Point that supports the post Reverse Mortgage Myth Buster

9. Facebook says posts with images get 120% more engagement than those without or those with links only (you want people to click the add and then want the benefit you are offering)

10. Create an ad to your post to a targeted audience Go to Ad’s Manager or Power Editor (which ever you prefer)

11. Click create ad

12. Choose the Boost Your Posts option

13. Choose the page you made your post on, and select the post you just made (will be the first one up there)

14. Make sure to name it

15. Set your demographics (be specific to your niche)

16. Set your budget and name the Ad Set

17. Check to make sure it looks the way you want in each of the ad placement areas, then place order

18. The Initial Conversation – This what you say or do on the page your target lands on when they click your link Remember the visitor is likely to not convert on this visit, so how do we get their attention Give them what they came for

19. For my example – Make a video (approximately 10 minutes long) List the top 10 questions I get and answer them

20. I know it is unlikely they will watch the entire video For just in case and because you should always have a call to action, I will provide a number to call for more info under the video and say for more info call in the video

21. In the 3 step funnel class we call this your cheese There has to be a reason to click the ad When they do click the ad give them what they came for (you will convert later, this step goes a long way in building trust in your brand) If giving them a special report or list of questions on a document use words like “download”, “cheat sheet”, and “cheat list” they convert higher than register, sign up, and get it now

22. This initial conversation is what will determine if your target gives you a second or third opportunity Take the time to get this part of your conversion page right This can help lead those targets down the path

23. The next step is the Follow Up This step is the CONVERSION step We are going to focus on how to make sure this step is done correctly and use a cool Ninja tactic to do it and save money on our Facebook ad It will be a little technical so make sure you have your notepad open and your computer ready to go

24. Q and A on the 1 st impression and Initial conversation?