1. Chief Certified Partner Program Internal

2. What it means to DRIVE D ifferentiate Yourself R esults I nform & Educate V IP Rewards E arn Industry Renewal Credits

3. What it means to DRIVE

4. Marketing Collateral

5. Program Letters Several letters will be sent to our customers on specialized Certification letterhead. These letters are segmented by the following:  Pre-registered users  VIPs – Top 100 Dealers (pulled from SAP)  General announcement to all Dealers  Congratulatory letter

6. Website The Chief Certified Partner web portal is where customers will go to learn more about the program, register and launch the program, and keep track of their rewards. www.certification.chiefmfg.com Official site launch is April 22 First-time users will need to select their region during their first visit in order to enter the site.

7. Welcome Letter from Steve Durkee Certified Partner Program Brochure Chief Luggage Tag When customers register for the program, they’ll receive a Welcome Kit that includes the following: Welcome Kit

8. Membership Cards Customers who complete the program will also receive a personalized membership card with an expiration date located on the front. If they are based in the US, Canada or Latin America and their company is certified, they will have a VIP Call-In 800 #. If they are installer certified, they will have a Text-A-Tech # on the back. If they are based elsewhere, these numbers do not apply.

9. The DRIVE brochure outlines everything you need to know about the Chief Certified Partner Program, from how to get started to rewards. Brochure

10. Certificate of Completion Customers who complete the program will receive a framed Chief Certified Partner certificate to hang proudly in their offices.

11. Industry Credits & Chief Points *Rooms may appear in more than one market, but content will vary between markets. This program is accredited through both InfoComm for CTS RUs and CEDIA for CEUs

12. Getting Industry Credits Customers must submit proof of credits earned through the Chief Certified Partner Program to InfoComm for CTS RUs and/or CEDIA for CEUs

13. VIP Rewards  Customer Referrals & Leads  Recognition (logos, decals, etc.)  Exclusive Product & Promo Portal*  CTS RUs & CEDIA CEUs  Additional Point Award Opportunities  Private Online Community*  Installer Text-a-Tech (not available for EMEA or AP)  Polo Shirt or Installer Tool Belt (Tool Belt not available for AP)  Priority Service Number (For companies who are certified.** Not available for EMEA or AP)  Product Council Attendance Opportunities  Free Product (EMEA only)

14. Program Cheat Sheet  2 tracks: Product & Install  Choose 3 of 6 markets

15. Program Cheat Sheet  Each solution completed = 10 Chief points  Typical time required to complete a room = 20-40 minutes  Time required to become Chief Certified = 3-6 hours  Minimum Chief points earned when Chief Certified = 160  Annual renewal requirement = 50 Chief points

16. Good to Know  New modules will be added on a regular basis, so check back for updates  Advanced reports for company employee status are available upon request

17. Kick-off Marketing Schedule April 22  Pre-registered customers will receive an Eblast letting them know they’re entitled to a $10 gas card if they update their information with us on the Certification website. Offer ends 5/1.  VIP letter & welcome brochure is sent to our Top 100 dealers in SAP.  Program introduction is sent to all current dealers.

18. Kick-off Marketing Schedule April 26  General announcement in a formal letter to all dealers May 3  Welcome kits mailed to newly registered participants (ongoing on a weekly basis)  Postcard campaign to drive people to register for the program (4-to-5 rounds of postcards to be sent out)