2. OUR MISSION DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

3. Finance Hospitality and Tourism Our programs serve students in: Marketing Business Management and Administration

4. OUR MEMBER PROFILE Serves students in grades 9-12 Serves students in postsecondary College and career preparation –Marketing –Finance –Hospitality and Tourism –Business Management and Administration Co-curricular

5. Our students have diverse interests. Future Major/Career PathDECANational Accounting/Finance4.7%2.7% Advertising/Public Relations3.3%0.7% Business Administration8.4%5.1% Business - International5.2%1.5% Business Owner/Entrepreneur14.0%4.2% Fashion Merchandising5.7%2.4% Hotel/Resort Management1.3%0.4% Sales/Marketing4.7%0.8% Sports Marketing/Management5.7%0.7% Travel and Tourism1.1%0.7%

6. ATTRIBUTES AND VALUES Competence Innovation Integrity Teamwork

7. GUIDING PRINCIPLES DECA prepares the next generation to be –Academically Prepared –Community Oriented –Professionally Responsible –Experienced Leaders

8. GUIDING PRINCIPLES DECA’s Comprehensive Learning Program –Integrates into Classroom Instruction –Applies Learning –Connects to Business –Promotes Competition

9. DECA’s COMPREHENSIVE LEARNING PROGRAM Aligned with clusters and pathways Enhances teaching and learning –Business Partnerships –Competitive Events Learning Program –Conferences –Online Activities –Resources –School-based Enterprises

10. DECA SUPPORTS STUDENT ACHIEVEMENT Small learning communities Experiential learning activities Rigor and relevance Diverse activities Strong business partnerships Advisor professional development

11. DECA SUPPORTS PROGRAMS OF STUDY Spans secondary and postsecondary Strong partnerships Accountability and Evaluation System Professional Development

12. Programs of Study and DECA Marketing Cluster Example 9 th Grade | Introduction to Business and Marketing –Principles of Marketing Event –Global Entrepreneurship Week, H&R Block Dollars and Sense 10 th Grade | Marketing 1 –Buying and Merchandising Team Decision Making Event –School Based Enterprise, PiperJaffrey and Co. Survey 11 th Grade | Advanced Marketing –Marketing Management Series Event –New York Experience, Finish Line Challenge 12 th Grade | Marketing Communications –Advertising Campaign Event –Senior Management Institute, GEW Postsecondary | Professional Sales Major –Sales Management Event (Collegiate DECA) –Integrated Marketing Communications Academy (Collegiate DECA) and Online Sales Challenge

13. Programs of Study and DECA Business Management and Administration Cluster Example 9 th Grade | Introduction to Business and Marketing –Principles of Business Administration Event –Global Entrepreneurship Week, H&R Block Dollars and Sense 10 th Grade | Business Law –Business Law and Ethics Team Decision Making Event –SBE, DeVry Innovations and Entrepreneurship Challenge 11 th Grade | Business Management –Business Services Operations Research Event –Innovations and Entrepreneurship Conference 12 th Grade | Entrepreneurship –Entrepreneurship Written Event –Senior Management Institute, GEW Postsecondary | Human Resources Management Major –Human Resource Management Event (Collegiate DECA) –Business, Management & Administration Academy (Collegiate DECA) –Entrepreneurship Challenge (Collegiate DECA)

14. Programs of Study and DECA Finance Cluster Example 9 th Grade | Introduction to Business and Marketing –Principles of Finance Event –H&R Block Dollars and Sense 10 th Grade | Introduction to Finance –Financial Services Team Decision Making Event –School Based Enterprise 11 th Grade | Accounting 1 –Accounting Applications Series Event –Stock Market Game 12 th Grade | Accounting 2 –Finance Operations Research Event –Financial Literacy Promotion Plan Postsecondary | Business Finance Major –Financial Statement Analysis Event (Collegiate DECA) –Financial Services Event (Collegiate DECA)

15. Programs of Study and DECA Hospitality and Tourism Cluster Example 9 th Grade | Introduction to Business and Marketing –Principles of Hospitality and Tourism Event –Dimensions magazine 10 th Grade | Introduction to Hospitality –Hospitality Services Team Decision Making Event –School Based Enterprise 11 th Grade | Lodging Management –Hotel and Lodging Management Series Event –Sports and Entertainment Marketing Conference 12 th Grade | Travel and Tourism –Hospitality and Tourism Operations Research Event –Business partnership with Marriott or Hilton Postsecondary | Hospitality Major –Travel and Tourism Event (Collegiate DECA) –Hospitality, Travel and Tourism Academy (Collegiate DECA) –Virtual Business Challenge-Restaurant Management

16. LEARN MORE www.ncdeca.org www.deca.org