1. Creative City Challenge Towards Fostering Innovation in the Creative and Scientific Sectors Prof. Walter Leal and Andrew Mackenzie HAW Hamburg Dundee College

2. Overview  Project Rationale  Background  Aims  Objectives  Partnership  Work Packages  Conclusion

3. Project Rationale  Innovation is vital to scientific development and economic growth  To be sustainable, innovation requires wider and transnational collaboration  Need to focus on the catalyst role of creative industries

4. Project Rationale  The Creative City Challenge project aims to identify, develop and test strategies aimed at the development of competitive, innovation-based urban and regional economies in the NSR

5. Background  The Lisbon agenda aims to make the EU the most competitive and dynamic knowledge- based economy in the world by 2010  Recognises innovation as a key driver of the economic performance in the current economy

6. Background  Cities strive to place the 'creative city' concept on their policy agenda and on improving entrepreneurship in creative industries  6.4m working in the creative sector across the EU mostly in 1.4m micro-enterprises and start ups  But an integrated, evidence-based strategy for cities to strengthen this innovative capacity still appears to be missing

7. Aims  To build and implement a strategy for innovation and creativity  Using a methodology of pilot projects developed and carried out across the NSR  Providing a transnational programme for the exchange of learning, materials and best practice  Applying a transnational triple helix of government, education and business

8. Objectives  Foster creativity  Promote transnational activity  Exchange learning, materials and best practice  Create an integrated, evidence-based strategy for cities to strengthen innovative capacity

9. Partners  Lead Beneficiary  HAW Hamburg (DE)  Work Package Leaders  Dundee College (GB)  WFB- Wirtschaftsförderung Bremen GmbH (DE)  Gemeente Groningen (NL)  Delft University of Technology, OTB Research Institute (NL)

10. Partners  Stadt Oldenburg (DE)  Kulturetage Oldenburg GmbHg (DE)  Intercommunale Leiedal (BE)  HOWEST University College (BE)  Hoeje-Taastrup Municipality (DK)  Newcastle City Council (GB)  TILLT, Västra Götaland (SE)

11. Work Packages WP1 Project Management WP2 Publicity and Communication WP3 Entrepreneurship and Skills Development WP4 Networks, Dialogue and Business Cooperation WP5 Creative Clusters WP6 Research Based Strategy Development Chart

12. Conclusion  Need to identify, develop and test strategies for innovative, economic development  The Creative City Challenge Project aims to build and strengthen innovative capacity  Trough a transnational, triple helix partnership

13. Creative City Challenge Thank you! Prof. Walter Leal & Andrew Mackenzie http://www.creative-city-challenge.net