1. Newsbrands and online retail 1

2. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m 2.4m additional reach 13.9m (online total) Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12) 38.9m (print total)

3. 3 People are more likely to find out about the websites they regularly use through press ads Source: TGI GB 2012 Q4 (July 2011 – June 2012)

4. 4 98% of online newsbrand visitors go to a retail site; making them 10% more likely to do so than the average internet user. They also over index on a wide variety of retail sites Retail SiteOnline newsbrand visitors indexed against average online user % of retailers visitors that read newsbrands Uniqlo16184% Waitrose14676% Amazon14073% Zara13872% Sainsbury's.co.uk12967% Asda groceries12163% Tesco grocery12163% Boots12163% Marks & Spencer11861% IKEA11861% House of Fraser11560% Source: comScore MMX Cross Visiting Nov 2012

5. 5 82% of mobile internet newsbrand visitors go to a retail site on their phone; making them 80% more likely to do so than the average mobile internet user. They also over index on a wide variety of retail sites Supermarket Sites Mobile internet newsbrand visitors indexed against avg mobile internet user Ocado311 Co-operative290 Sainsbury's282 Marks & Spencer 266 Wal-Mart (ASDA) 248 Tesco202 Source: comScore GSMA Mobile Media Metrics, September 2012 Retail SiteMobile internet newsbrand visitors indexed against avg mobile internet user Zara323 Made.com319 Waterstones316 Harvey Nichols 305 ASOS303 House of Fraser 290 Boots281 John Lewis Partnership 278 IKEA271 Amazon251

6. 6 Research from the Telegraph shows that advertising in print and online led to a 9% increase in online actions for retailers Vs. Benchmark level, retailers using Telegraph in print and digital saw a +9% average uplift in total online actions Source: Telegraph Works Print + Net