1. 1 Proprietary, Copyright 2010 RightScale, Inc. Implementing Cloud Solutions: Best Practices from over 1MM Servers launched May 2010 Josh Fraser, VP Business Development – josh@rightscale.comjosh@rightscale.com

2. 2 Copyright 2010 Contents Intro to RightScale Implementing Cloud Solutions Case study: Eli Lilly Putting it in Perspective The Bottom Line

3. 3 Copyright 2010 Managed Cloud Deployments for over 3 Years Behind the largest production deployments in the cloud to date Launched over 1MM servers

4. 4 Copyright 2010 Cloud Models RightScale

5. 5 Copyright 2010 The Cloud Starts Here! More Easily Deploy and Manage

6. 6 Copyright 2010

7. 7 Workloads Being Deployed 2009 2010 Source: survey of RightScale platform users

8. 8 Copyright 2010 Benefits Being Achieved Source: survey of RightScale platform users

9. 9 Copyright 2010 Implementing Cloud Solutions Look at your entire portfolio Crawl, walk run approach It’s a complement, not a replacement Achieve the best of both worlds Not a silver bullet Adapt the quality/compliance/security rigor to the technology, not the other way around Understand the TCO equation Hardware and associated overhead Business agility – how does your business change when IT is no longer a hurdle?

10. 10 Copyright 2010 Application Portfolio Requirements Filter RightScale Resource Pools App 1 App 2 App N Performance Cost Compliance Reliability Private Cloud (Cloud.com Eucalyptus; vCloud) AWS VPC Public Cloud Resource Pools Internal DC CoLo Security App 1 App 2 App N Enabling “New IT”

11. 11 Copyright 2010 ServerTemplates: Built-to-Order Servers

12. 12 RightScale.com Proprietary – Internal Use Breakout Image to RightScale Components Apache MySQL PHP Machine Image (MI) RightImage (RMI) R/S Boot Scripts (RBS) RightLink (RS Agent) Linux 3 rd Party App Custom App Operational Scripts Shutdown Scripts Linux

13. 13 Copyright 2010 Why ServerTemplates? Cloud solves calling instances … ServerTemplates get instances into productive state Repeatable process dramatically reduces set up time Modular approach makes life-cycle management easy Portable across resource pools Public, private, VPC -- Write once, run anywhere Control and transparency Pull from library Enable existing custom images Build your own

14. 14 Copyright 2010 Goals: Self-service access to multiple application stacks Able to deploy on multiple IT resource pools Requirements: Management, control and compliance—application stacks and resource pools Share best practices Consumption metering and tracking

15. 15 Copyright 2010 RightScale & Eli Lilly Indianapolis Team: Dave Powers, Chris Chalfant, Andrew Kaczorek Dave Powers: 25 Top Information Managers of 2010 Information Management “A "vending machine" concept that allows self-service to infrastructure … The greatest effect was felt among science teams, who discovered that the ability to dial up large-scale computing without budget and time hurdles could change the very way they thought about research.”

16. 16 Copyright 2010 The IT Vending Machine

17. 17 Copyright 2010 Access to Selected Infrastructure Pools EU Region US East Region US West Region Singapore Region AWS VPC Account #1 Account #3 Account #2 AWS VPC Private

18. 18 Copyright 2010 Pent up Demand 32-bit Public & VPC / 64-bit Public & VPC Versions of: Collaboration stack LAMP stack MySQL stack Computational Chemistry Toolkit March 1: Launch By May 1: Serving 15 different use cases and project teams

19. 19 Copyright 2010 THEN Single application stack Request a server (physical or virtual) Install OS Install accounts/packages Turn over to business area Install applications Tweak conflicts to reach fully operational state Repeat process for Dev, QA and Prod environments NOW Multiple application stacks Click a button … 1x, 100x, 1000x Changing how you think about IT

20. 20 Copyright 2010 Changing how you think about IT Enabled Lilly to measure response time in minutes Enabled Lilly to measure costs in: Pennies / hour for compute Pennies / Gigabyte for storage

21. 21 Copyright 2010 THEN Single application stack Request a server (physical or virtual) Install OS NOW Multiple application stacks Click a button … 1x, 100x, 1000x 36,000 minutes to 30 minutes Changing how you think about IT

22. 22 Copyright 2010 Demo

23. 23 Copyright 2010 Changing Mindsets Fully-functional VM appliance deployments Utility-based licensing The application OPEX / pay-as-you-go Cloud time Transparency of costs Creativity and innovation Download, configure, make, make install Enterprise licensing The infrastructure CAPEX / you own it! Enterprise time How much does it cost? Status quo What’s In? What’s Out?

24. 24 Copyright 2010 The Bottom Line CAPEX: reserve it for proprietary configurations Rest: pay as you go Test & Dev: scale and efficiency never before possible or practical Unprecedented utilization Grid: access limitless resources w/ cost-neutral equation 10 servers for 10 hours = 100 servers at 1 hour Self-service: enable end users, maintain control Deliver environments in 1/100 the time

25. 25 Copyright 2010 Getting Started THINK beyond your own datacenter MAP requirements to your portfolio; groups you serve TRY something simple, low-friction LEARN through webinars, training, those before you INSPIRE people to see the possibilities

26. 26 Proprietary, Copyright 2010 Thank You! Josh Fraser, VP Business Development josh@rightscale.com +1-650-265-1211