1. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy

2. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
This key-note speech…
… is about the promise resting in Cambodia’s Draft National Policy and Strategic Plan for the Reduction of Use of alcohol
What does evidence say?
4 challenges
IOGT International continued, long-term commitment to support

3. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Evidence: 3 Best buys…
… As outlined in
WHO Global Alcohol Strategy, 2010
Global Action Plan for Prevention, Control of NCDs 2013‐2020
World Economic Forum & Harvard SPH report: Global economic burden of NCDs

4. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
3 Best buys…
… As outlined in
WHO Global Alcohol Strategy, 2010
Global Action Plan for Prevention, Control of NCDs 2013‐2020
World Economic Forum & Harvard SPH report: Global economic burden of NCDs

5. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
… how far Cambodia has come with this draft
Less alcohol – Better health – Stronger economy in Cambodia
Leadership role in ASEAN
Adoption of the alcohol policy would mean: landmark achievement on global scale

6. Restricting affordability…
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Restricting affordability…

7. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
4 Challenges…
… to unleash the full potential of the draft alcohol policy
Ambitious and realistic 5 year goal
Focus on all who live free from alcohol
Alcohol in All Policies (AiAP) approach
Alcohol tax to support world class health promotion and research (Thai example)

8. Ambitious, realistic 5 year goal…
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Ambitious, realistic 5 year goal…
… in line with WHO Global NCD Action Plan
Adopted at World Health Assembly, May 2013
Goal: “At least 10% relative reduction in the harmful use of alcohol”

9. Stronger focus on all those…
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Stronger focus on all those…
… who live free from alcohol
Women, children, youth
Protect them from aggressive marketing by the global alcohol industry
Support their choice to live free from alcohol – as suggested by WHO Global Alcohol Strategy

10. Banning alcohol marketing…
ALCOHOL POLICY
High-impact, evidence-based measures for Life set free
Banning alcohol marketing…
… is about protecting the way of life in Asia
Western lifestyle is obviously consumption driven
NCDs, life style diseases, are exported by Western multi-national corporations to “emerging markets” threatening traditional ways of living in Asian communities

11. Alcohol in All Policies (AiAP)…
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Alcohol in All Policies (AiAP)…
… an across-government approach to preventing alcohol harm
Alcohol harm huge and complex: social, economic, health dimensions
All policy areas need to address alcohol harm for highest impact and greatest benefit of the policy

12. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
Alcohol tax…
… brings a double benefit
Prevention and reduction of alcohol use
More resources for health promotion and research activities
Thailand example

13. CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
… and Cambodia is on the way
Good vision
Ambitious 5 strategic areas
Policy rooted in evidence and directed to serve the needs of Cambodia and its people

14. IOGT International committment…
CAMBODIA NATIONAL ALCOHOL POLICY
Less alcohol use – Better health – Stronger economy
IOGT International committment…
… to continued, long-term support
For work in all strategic areas
For Cambodian NGOs

15. THANK YOU VERY MUCH FOR YOUR ATTENTION
Esbjörn Hörnberg Executive Director LIFE SET FREE
IOGT International
@IOGTInt #HeartDriven
Enjoy the workshop and good luck with the future work. / – Esbjörn Hörnberg