1. MANAGING FOOD SAFETY & QUALITY IN THE NEW GLOBAL TRADE ENVIRONMENT
By Pitak Supanantakarn,
Regional Director, Food Services Asia Pacific
Intertek Testing Services
HOW TO MANAGE THE PRODUCTS TO EXPORT PROMOTION, PHNOM PENH, CAMBODIA
17th December, 2009

2. THE FOOD SAFETY CHALLENGES
Complexity of agri-food supply chain – no. of suppliers, processes, ingredients, etc.
Food trade globally – global sourcing & geographical coverage.
Rapid globalization of food production increased potential likelihood of food contamination
Gaps in product safety implementation
Additional and more specific laws and regulations
Product liability – Brand Protection…..
Consumers are better educated and well informed about food & food related issues.
Customer demands and preferences constantly changing….

3. NEW CONSUMER MENTALITY & EXPECTATIONS
Consumers are more educated and better informed about food and food related issues.
Appetites for conformation – where it grow, how it was produced,..
Life style changes – convenient, ready to service..
Quality and safety concerns – product and services
Focus on “Quality” rather than “Quantity”
Seeking better values – “Less for more”..
Ecological concerns,… global warming,
Social concerns - ethical issues, social responsibility, occupational health and safety…
Others – animal welfare, sustainability approach,…
IT IS,……THE MARKET CHANGES…!!!
Intertek is a global leader in testing, inspection and certification of products, commodities and systems. We offer customers an unparalleled advantage through applying our broad technical expertise to fulfil their individual needs.
Our range of services for quality helps customers, such as manufacturers, retailers, governments and traders advance their reputation and master the complexities of the global marketplace. Our advisory services help customers deal with increasingly complex regulation and social issues

4. GLOBAL FOOD CRISIS HYGIENE, DISEASE AND CONTAMINATION
To date, the world has faced with food crisis of variable nature, for example:
Mad Cow disease
Sudan Red
Dioxin
Melamine
Causes have been traced to various possibilities such as negligence in causing contaminated animal feed and chemical residue but also to the extent of deliberate adulteration
ANIMAL WELFARE
Compromised welfare of animals and livestock

5. GLOBAL FOOD CRISIS FRAUD
Other deliberate attempts affecting global food supply include product counterfeit, illegal sourcing and mislabeling of products.
Cases have involved :
Fish products
African coffee
Belgian chocolate
ENVIRONMENTAL
Pollution
Over-harvesting
Ecological imbalance

6. 21st Century FOOD ISSUES Private Label Foods flood the Marketplace
Health & nutrition greatly influencing Product Development
Global Financial Crunch, Cheaper Price  Production Costs, Cuts on food spending
Decreasing Consumer Confidence
Clamor for Foods that meet Health, Safety & Environmental Needs
Changes in Preferences and Sourcing Patterns
Problems on Traceability - Supplier Food Safety Controls
Product Mislabeling & Misinformation (Allergens, GMO’s, etc)
Risk & Recall Communication
Migration of Hazardous Substances
Concerns on Food Bio-security
Consequences of Climate Change
Environmental Degradation
World population 6.7B (2010)  9B (2040)

7. Doing nothing is no defense!
WHY MANAGE FOR FOOD SAFETY
Doing nothing is no defense!
Customer demand it
It’s good for business
Potential product liability
Regulators requirement
Nothing remains the same Your past experiences guarantee nothing..!!!
Playing the media
Failure to manage risk: -
Always costs money…!
Always damages a reputation.. !
Public recalls..!

8. MANAGING FUTURE RISKS.. THE NEED
Why Managing Risk?
Change in technology
Change in the law #
Change in consumer attitude toward risk
Change in customer requirement & expectations
Change in business environment…..
…..never be the same..!!

9. THE BUSINESS PROCESS
Increasing
Time
Investment
Monetary
Emotional 9

10. Example: AGRI-FOOD SUPPLY CHAIN
Soya / Maize
Animal Feed
Live Animal
Raw Meat
Primary Agriculture
Animal Feed Production
Animal Production
Animal Slaughter & Processing
Cooked Meat
Further Processing & Cooking
Breeding Stock
Ingredients &
Packaging
Medicines
Seed,
Pesticides
Storage & Distribution

11. Complexity & Multiplication of Impact
CHAIN TRACEABILITY
Ingredients
Raw materials
Packaging
Storage
Man. Process
Storage & Transport
Retail
Complexity & Multiplication of Impact
Reduction of Risk (Risk = Hazard x Exposure)

12. Agri-food Supply Chain – Integrated Quality Program
From Farm
To Fork
Growers/
Farmers
Collector/
Primary
producer
Processors/
Packers/
Manufacturers
Distributors/
Wholesales/
Retailers
Consumer
GlobalGAP,
Organic, Non-GMO
BRC-Packaging
Halal, GMP/ HACCP
BRC-Packaging
BRC-Food
IFS, Halal
GMP/ HACCP
“one brand”
Certification
“one brand”
certification
Supply chain
inspections
From Farm
Management standards: ISO 9001, 14001, 22000, OHAS 18001, SA 8000, HACCP,
To Fork
Product standards: Organic, non-GMO, Halal, Q&S, etc.
Traceability and Testing
Product liability insurance, Training, Risk management, Consulting, etc

13. What Should the Industry Expect?
Inspection
”One stop shop”
BRC
Testing
ISO 9000
HACCP
IFS
ISO 22000
NON-GMO
GlobalGAP
Program Management
Security
Social Accountability
Environmental
HALAL
ORGANIC

14. Integrated Food Quality and Safety Systems
ENHANCING FOOD QUALITY & SAFETY
Efficiency
Profitable
Integrated Food Quality and Safety Systems
Market and
Legal compliance

15. CIES TOP MIND SURVEY Ranking 2009 Ranking 2008 Ranking 2007
Economy and Consumer Demand 1 4 11
Food Safety 2 8
Corporate Responsibility 3 5
Competitive Landscape 9 6
Retailer Supplier Relations
A CIES survey conducted in January 2008 across approximately 400 retailers and manufacturing CEOs indicates that food safety remains a high priority among this leadership group.
The issue of food safety jumped 6 places this year to second place in the survey. There were a number of alerts, recalls, and illness outbreaks in the United States, Europe, and Asia in 2007 that once again shifted consumer perception about food safety. The amount of media scrutiny over these events only heightened their concern.
Where ever the threat to food safety originates, a wider-reaching global supply chain exposes our food supply to enhanced risk and much of the responsibility falls to those who ultimately produce and sell the food. As the distance from farm to fork grows wider, it becomes harder for retailers to control every point in the supply chain.
Source: CIES France 15

16. GLOBAL FOOD SAFETY INITIATIVE
GFSI launched at the CIES Annual Congress in 2000, following a directive from the food business CEOs.
Food Safety was then, and is still, top of mind with consumers. Consumer trust needs to be strengthened and maintained, while making the supply chain safer.
Managed by CIES – The Food Business Forum
GFSI Mission:
“Continuous improvement in food safety management systems to ensure confidence in the delivery of safe food to consumers”  
At this time, food safety was top of mind with consumers due to several high-profile recalls, quarantines, and negative publicity about our industry.
The retailers and manufacturing CEOs agreed that consumer trust needed to be strengthened and maintained, while making the supply chain safer.
Source: CIES France 16

17. GFSI TECHNICAL WORKING GROUPS
Source: CIES France 17 17

18. Codex Alimentarius Standards
FOUNDATION IN SCIENCE
Codes Of
Practice
GFSI Recognised
Schemes
ISO Standards
ISO 22000
Codex Alimentarius Standards
HACCP Principles
Legislation
Supplementary Codes
Schemes
Standards
Principles
Requirements
Source: CIES France

19. BENCHMARKING – WHAT DOES IT MEAN? « Once certified, accepted everywhere
Source: CIES France

20. SOME COMPANIES NOW ACCEPTING GFSI RECOGNISED SCHEMES
Source: CIES France 20 20

21. MAIN CHALLENGES IDENTIFIED BY SUPPLIERS
No management systems in place at the production unit
Limited information of expectations and needs
Reduced support of implementation stage from some buyers
Short term relation or view
Very competitive market
Reduction in prices and margin
Increase of global production
Standards developed in buyer markets for implementation at sourcing markets

22. HOW AND WHAT TO IMPLEMENT BY SUPPLIERS?
Management systems programs
Systematic and proactive approach, rather than reactive with costly actions
Consult your clients, understand their needs
Identify best fitting alternative of recognized programs
Ensure top management endorsement
Develop reasonable, timely and cost-effective action plan
Monitor program implementation and efficiency periodically
Select qualified and experienced service provider for consultancy or external verification

23. INDEPENDENT VERIFICATION – WHY USE IT?
Increasing consumer demand for product differentiation in global markets
Buyers are increasingly using Assurance Schemes to verify quality
Excellent tool for the operator to:
Validate their quality and/or traceability system against international standards
To communicate to customers and suppliers the quality standard they have achieved
Increases producer’s credibility
Verify label claims – Halal, Non-GMO, organic, Kosher, fair trade, etc
Certification an increasingly valuable “ticket to trade”

24. CHALLENGE TO THE SUPPLY CHAIN MANAGEMENT
Customer requirement is constantly changing.. Endless.!
Language
Culture
Local legislation
Time and distance
Individual interpretation
International legislation
Lack of resource and support
Using quality system in the wrong reason..

25. OUR FOCUS Intertek Food Services Food service industry:
Testing (all levels)
Inspection (all levels)
Certification (3rd party)
ISO 9000
ISO 22000
Food Safety
(BRC, IFS, SQF, etc.)
Consulting
Training
Preassessment
Asia
EAME
America
Quality
assurance
Food
Services?
Certification
Fire wall
Advisory
System
Process
Product
Food Services

26. INTERTEK INTELIGENCE
─ Countries
─ Laboratories 440
─ Offices
─ Employees
Floated May 2002
FTSE 100, Support Services Sector
Market capitalization £1.6bn
Intertek do assess, identify and predict any potential hazards and quality promises from concept to distribution. This is carried out with out with combined testing and auditing services by our global network of laboratories and industry experts.
AMERICA
1/3
Turnover,
People
EAME
1/3
Turnover,
People
ASIA
1/3
Turnover,
People

27. Thank you for your attention
For more information:
Pitak Supanantakarn
Regional Director – Food Services Asia Pacific
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