1. Yellow Journalism
Ms. Muson & Mrs. Masi

2. What is Yellow Journalism?
Reporting by news organizations who favor:
Sensationalism
Profiteering
Propaganda
Self promotion
Over
Factual reporting
Journalistic reputation
Respect
Professionalism
Characterized by huge circulations in big cities

3. Where Did The Term Come From?
Rivalry between newspapers
New York Journal owned by Will Randolf Hearst
The World owned by Joseph Pulitzer
Popular comic strip Yellow Kid by Richard F. Outcault – NY Journal
Outcault hired away from NY Journal to work for The World
Hearst’s warnings about the “Yellow Peril” of Asian immigration
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4. It Wasn’t All Bad…
Yellow journalism appealed to readers across all classes
Yellow journalism pioneered a new visual “look” for newspapers
Images splashed across multiple columns
Attractive headlines
Attention paid to what paper looks like “above the fold”
Important stories had several successive headlines
Human interest stories became more “newsworthy”
Sports pages, women’s news, activities about town and comics were now included
Out was the uniform single column first page

5. Effects on Public Sentiment
CREATED/PUBLISHED:  1898 June 29. CREATOR: Leon Barritt
Many historians feel that the public might not have paid attention to the onset of the Spanish American War, if not for the fact that it coincided with a newspaper circulation war in NY between Hearst and Pultizer
Distortions and interventions of reporters shaped public opinion and created war fever in the US

6. Enduring Style of Communication
Today, newspapers called tabloids still use many of the same visual, sensational and scandalous methods to attract readers that the New York Journal and the New York World introduced
Readership or circulation is still very competitive
Influence or the ability to shape public perception is still a goal of publishers
Color lithograph by Grant Hamilton.
Illus. in: Judge, 1898 April 30.