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Creation of a Curbside Restaurant Selling Rice Balls — Rice Q rice balls Marketing Plan Name: 李惠敏 Student Number:9631518 1.

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Presentation on theme: "Creation of a Curbside Restaurant Selling Rice Balls — Rice Q rice balls Marketing Plan Name: 李惠敏 Student Number:9631518 1."— Presentation transcript:

1 Creation of a Curbside Restaurant Selling Rice Balls — Rice Q rice balls Marketing Plan Name: 李惠敏 Student Number:9631518 1

2 Rice Q rice balls Rice Q rice balls Purple Rice Tai-dong Chi-Shang Rice Tea Coffee Soy Bean Milk Combo -Rice Ball & Drink NT $50 Single Item -Rice Ball or Drink NT $25 Combo -Rice Ball & Drink NT $50 Single Item -Rice Ball or Drink NT $25 Tai-dong Chi-Shang Rice Balls Tai-dong Chi-Shang Rice Balls Purple Rice Balls Rice Q 2

3 Budgets Pricing Analysis Bad Day Total sales: 20 units Bad Day Total sales: 20 units Good Day Total sales:100 units Good Day Total sales:100 units Probability is 50% to sell combo Probability is 50% to sell single item 10 combo & 10 single items 50 combo & 50 single items 3

4 Bad Day (5 days per month) Good Day (19 days per month) Revenue (per day)7503,750 Variable cost (per day)3751,875 Revenue (per month)75,000 Variable cost (per month) 37,500 Total fixed cost26,250 4 Budgets Pricing Analysis

5 Budgets Break-Even Chart Break-even Point 5

6 Rice Q rice balls Good Curbside Restauran t Design Best Rice -Tai-dong Chi-Shang Rice Good Service Fresh & Natural Food Conclusion 6

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