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2. Maggi merged with Nestlé in 1947.
Why Maggi
Purpose
Agenda : Origin  Few facts  Brands  Problems & Competition  STPD SWOT  Few Questions  Market research
Launched in India in 1983.
Maggi merged with Nestlé in 1947.
In 1863, Julius Maggi developed a formula to bring added taste to meals.
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3. ORIGIN Maggi Word, Carlo Donati
In 1863, Julius Maggi developed a formula to bring added taste to meals.
Nestle (Swiss company/1866/Henri Nestle)‏
Maggi merged with Nestlé in 1947.
Launched in India in 1983.
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4. FEW FACTS Maggi Australia, India Malaysia, New Zealand
Nepal, South Africa
Singapore, The Philippines
India tops.
Nestle 50% market share 250 crores.
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5. PRODUCTS Products Traditional Dal atta Veg atta Rice noodles
Maggi Masala
Other variants
Curry masala
Tomato Chicken
Masala Chicken
Rice Noodle Segments
Shahi Pulao
Lemon Masala
Chilly Chow
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6. Competition & Problem
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7. DEMAND CHART
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8. NEED RECOGNITION Key needs of the Indian market – Good quality food
Fast & easy to cook and hence convenient
Different varieties
Value for money
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9. STPD Analysis SEGMENTATION TARGETING POSITIONING DIFFERENTIATION
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10. SWOT Analysis STRENGTHS Leader Loyal consumers Wide distribution
Need gap
Innovation
WEAKNESS
One flavor
Health related issues
Rural market
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11. SWOT Analysis OPPORTUNITIES Rural market Increasing working youth
Preference for Chinese food and fast food
THREATS
Competitive pricing
Strong presence of regional competitors
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12. What are the various Market Penenetration
strategies adopted by Maggi ??
Schools.
Advertising strategies.
Different packet sizes.
New product innovations.
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13. What we have to say? Fictitious character.
More varieties in Cup Noodles.
Flavors
Chips, Burgers
Invite housewives to send new innovative recipes.
Brands macroni, chowmeen, schezwan and hakka noodles.
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14. MARKET RESEARCH Made by Abhinav & Nida 08/19/08 08/19/0814 14 14

15. MARKET RESEARCH Made by Abhinav & Nida 08/19/08 08/19/0815 15

16. THANK YOU
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