1. Copyright: The ideas presented here and their implementation are the intellectual property of Cosine UK, to which we shall exercise our rights as the authors. Direct or indirect imitation or use of any of the ideas or other documentation or their implementation is not permitted until we have issued our prior written permission. UK Grocery Retailer Insights Weekly retailer themes and brand promotions from the top UK grocery retailers. we 10 th August 2014

2. Key Customer Themes : School Shop: The seasonal aisle is dedicated to school uniforms and school stationery. This theme is supported by hanging signs, bus stops, shelf edge strips and security shrouds. Summer Savers: There is an aisle dedicated to various summer offers. This theme is supported by overhead signs, shelf edge strips and bus stops. Tesco Bank : The new current account continues to be promoted in store. It is supported by till point POS as well as overhead signs. Prices Down and Staying Down: This theme continues in store. It is supported by overhead signs, floor stickers, shelf fins and bus stops. Fuel Save: This theme continues in store. It is supported by overhead signs at the front and back of the store. General Feel: On entry to the fruit and veg section, there is an overhead banner reading: ‘Tesco Witham Your Local Green Grocer. Where excellence is assured. Follow us on Twitter.’ Key Deals: Revels Chocolate Pouch: £1 Ribena: £2 Chip Sticks 8pk: £1 Side Of Salmon: £13 Innocent Smoothies: BOGOF info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog Witham, Essex – Wednesday 6 th August

3. Key Customer Themes : Summer / BBQ: This theme was located on the top shelf over 4 bays containing BBQ accessories. Tesco Clubcard Fuel Save - The More You Shop, The More You Save, Plus Save Up To 20p A Litre With Clubcard: Signs displayed throughout the store, especially around the checkout area. General Feel: Clubcard Fuel is the main theme seen in the store. Plenty of staff were on hand to assist. Key Deals: Kingsmill Bread Rolls 6pk: 2 For £1.50 Tesco Milk 4pt: £1 Tesco Finest Ready Meals: 2 For £6 Tesco Healthy Living Desserts 2pk: 2 For £3 Beers / Ciders Single Bottle: 3 For £5 Carlsberg Export 20pk: £10 Relentless Drinks: £1 Wine's / Sparkling / Champagne / Fortified: Buy 3 Or More Save 10% Harrogate – Wednesday 6 th August info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

4. Key Deals: Selected Wines: 2 For £10 Flash Cleaning Gel: £2 Capri Sun 10pk: £2 Ribena Squash: £2 Meat Packs: 3 For £10 Oreo Biscuits: 50p Nescafé Cappuccino Sachets 6pk: £2 Key Customer Themes : Big Savings On Big Brands: This theme continues in store and is supported by overhead signs in the foyer and around the store. There are also some aisle end header boards. Rollback: This theme continues in store and is supported by tax discs and shelf barkers. School Shop: There is a whole aisle dedicated to school uniforms and stationery. This theme is supported by header boards, floor stickers and shelf fins. Price Lock: This theme continues in store and is supported by overhead signs and bus stops. Asda Price Guarantee: This theme continues in store and is supported by overhead signs at the till points and a large poster outside the store. Summer shop: There are 12 bays in the seasonal aisle dedicated to various summer related items, including drinks and outside kids toys. This is supported by shelf fins, shelf edge trips and header boards. General feel: The store was quite untidy but fairly well stocked. info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog Colchester - Wednesday 6 th August

5. Key Customer Themes : NEW Your Favourites At £1, £2 And £3: This offer is available throughout the store and is highlighted by overhead signs and at the end of the Great Value aisle. Seasonal Aisle: This is dedicated to school uniform and stationary as well as toys for the garden. This theme is supported by shelf barkers. £15 Summer Bonus: This theme continues in store. It is supported by overhead signs at the checkout. I’m Cheaper: This theme continues in store and is supported by overhead signs. General Feel: The store foyer was clear of all POS except one standee advertising a forthcoming baby event; normally there are several standees and A boards. Key Deals: Haagen Daz: £2 Magnum 3pk: £1.49 Dettol Anti-Bacterial Spray: £1.49 Domestos: £1 Lucozade: £1 Frosties: £2 Finish All In One Dishwasher Tabs 32pk: £6 info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog Witham, Essex - Wednesday 6 th August

6. Key Customer Themes : Back To School: There were 8 bays containing school clothing / stationery / school bags / drinks bottles / lunch boxes. Barbecue : There were 2 bays containing charcoal / disposable & non-disposable BBQs / BBQ equipment. Sainsbury's Fuel Save 10p Per Litre Off Fuel When You Spend £60 Or More In Store: Signage was located at the store entrance. Sainsbury's Bank: There was a new credit card range with signage located by checkouts. Click & Collect: Signage is seen situated throughout store. Sainsbury's Brand Match - The Deals You Get At Asda And Tesco Without Going To Asda And Tesco: Signage is located in self-checkout area. by Sainsbury's Mobile: This theme is promoted on balloons in the checkout area. General Feel: Shelves were well stacked in store. This is a busy store with plenty of staff on hand assisting customers. Key Deals: Selected Wines: Save 25% Ariel 3 In 1 Pods 38 Washes: £7 Back To School Stationery: 3 for 2 Heinz Classic Soup (All Varieties): 3 for £2 Sainsbury's Free From: Any 5 for £4 Milk 4pt: £1 Sainsbury's Cherry Tomatoes / Nectarines 7pk / Fairtrade Bananas 8pk / Family Apples 9pk: £1.50 Beer / Cider Single Bottles: 3 for £5 by Sainsbury's Butcher's Choice British Pork / Cumberland Sausages 12pk: £2 info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog Bradford - Wednesday 6 th August

7. Key Customer Themes : Barbecue & Picnic: There is 1 bay dedicated to picnic and barbecue accessories. Summer Sorted Mix It Up: This theme was promoted in store. General Feel: This was a tidy store with well stocked shelves. Key Deals: by Sainsbury's Thin & Crispy Margherita / Pepperoni / Chilli Chicken Pizza: 2 For £3 Lunch Meal Deal: £3 Uncle Ben's Express Chicken Rice / Golden Vegetable Rice / Spicy Mexican Rice: 2 For £3 Cravendale Semi-skimmed / Whole Milk 2L: 2 For £3 Budweiser 10pk / Carling 10pk: £8 Taste The Difference Selected Wines: Save 25% Single Bottles Of Beer and Cider: 3 For £5.50 Pre-cooked Cold Meats: 2 For £5 Harrogate - Wednesday 6 th August info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

8. Key Customer Themes Health And Beauty Event : This theme continues in store with a display on entry and 4 bay seasonal aisles at the front of the store. It is supported by header boards and shelf barkers. Shop Online At Waitrose And Let Them Deliver To Your Door: Online shopping continues to be advertised in store, with overhead signs. Waitrose Brand Price Match: This theme continues in store and is highlighted by overhead signs. My Waitrose Loyalty Card: This theme is supported in store by overhead signs. Summer Of Sport: The seasonal aisle at the back of the store has 8 bays dedicated to all things summer. It is supported by hanging signs and shelf fins. General feel: Although the store was clean and tidy, there were many shelves that needed restocking. There were only 3 tills open with many customers waiting in the queue. Key Deals: Selected Wines: 25% Off Percol Fresh Coffee: £2.99 Velvet Toilet Tissue 9pk: 2 For £7 Kingsmill Sliced Loaf: 2 For £2 Ribena Squash: 2 For £4 Cadbury Dairy Milk All Varieties 200g: 2 For £3 Newmans Own Dressing: £1 Essential Shower Gel: £1 Essential Face Wipes: £1 Sudbury, Suffolk - Wednesday 6 th August info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

9. Key Customer Themes : Summer Of Flavour: A large display is positioned at the front of store containing wines, champagne, crisps & confectionary. Women's Beachwear & Swimwear: This theme was promoting 30% off. M&S Bank Collect Loyalty Points Every Times You Shop: Signage was seen on every checkout. M&S Bank - Introducing The NEW M&S Current Account: Signage is sited on every checkout. General Feel: A spacious, well laid out store. The main theme was Summer. There were plenty of staff on hand to assist customers. Key Deals: Tapas Meal Deal: £10 Ice Cream & Ice Cream Lollies: Buy 1 Get 1½ Price Selected Wines / Champagne: Buy 6 Save 25% Mix & Match Selected Deli Items: 3 For £6 Cravendale Milk (Skimmed / Semi Skimmed) 2L: £1.50 Selected Cut Flowers: 2 For £5 Takeaway For £10 (2 Mains + 2 Sides): £10 Selected Champagnes: Save £5 All Chocolate Indulgence & MDW Bars: 2 For £1 Harrogate – Wednesday 6 th August info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

10. Key Customer Themes : Back To School : There were 10 bays containing school accessories that are located in the centre rear of the store. Outdoor Activities: There were 7 bays of outdoor clothing, walking boots, spotlights and lanterns, drinking flasks, fishing lines and hooks with bags that were located in the centre front of the store. How Much Could You Swap & Save- Swap & Save Up To 45%: Signage was displayed throughout the store. General Feel: There were various bulk stacks promoting the popular themes. The store was busy on entry with staff seen stacking shelves. Key Deals: Aldi Super 6: 69p Ashfield Farm British Pork Sausages & Irish / Cumberland Pork Sausages: 95p Snackrite Tortilla Chips (Nacho Cheese / Lightly Salted): 65p Coca-Cola / Coca-Cola Diet 6pk: £1.98 The Venturer Series Wines: £4.79 Earl's Dental Sticks 7pk: 69p Champion Crinkle Chips: 89p Oakhurst BBQ Pulled Pork / Half BBQ Chicken: £2.49 info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog Leeds - Wednesday 6th August

11. Key Customer Themes : Fair and Square Prices: This theme continues in store. It is supported by standees, overhead signs and shelf fins. Sourced Locally / The Best Local Produce For You: This theme continues in store and is supported by shelf edge strips, overhead signs and shelf barkers. Summer Drinks Festival: This theme continues in store. It is supported by overhead signs, header boards and bunting. Seasonal Aisle: This aisle is dedicated to garden and outdoor items. It is supported with shelf barkers. A Great Deal Locally: This is the slogan on many offers around the store. It is highlighted on dump bins, shelf edge strips and header boards. General Feel: The staff-manned Deli To Go counter has been replaced by a self-serve counter. The store was clean, tidy and well stocked. Key Deals: Any 4 Bottles Of Wine: 15% off Mini Picnic Bites: 2 For £3 Cathedral City Cheddar: £2.25 Tetley Tea Bags 160pk: £3 Chicken Thighs And Drumsticks: £2.75 Henry Westons: 3 for £5 Codorniu Cava: £6.99 Stanway, Colchester - Wednesday 6 th August info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

12. Key Customer Themes : Car Care & Maintenance : There were10 bays containing car accessories. Summer / BBQ: There were 7 bays containing BBQ Equipment / Disposable BBQs / Lighter Fluid / Bottled Beer / Suntan Lotion. The Flower Market: There were 3 bays containing cut and potted plants and flowers. Market Fresh Quality: There was signage hung from the ceiling around the store and in fresh produce areas. Healthy Checkouts: POS was located on the end of till points. General Feel: This was a busy store. Bulk stacks were sited at the front and centre of the store. Staff were helpful with customers while stacking shelves. Key Deals: Moordale BBQ Chicken Drums / Chinese Style Chicken Thighs / Hot & Spicy Chicken Wings / BBQ Pork Loin Steaks / Chinese Glaze Pork Steaks / Pork Maple Belly Slices / Premium Beef Burgers / Beef Steak 1/4 Pounders: 2 for £5 Chef Select Indian Ready Meals: £1.49 Formil Non Bio / 2 in 1 Washing Powder 65 Washes: £6.19 Cornetto Ice Cream Assorted 4pk: 99p Harvest Basket Croquettes / Hash Browns: 69p Walkers Quavers / French Fries 14pk: £1.99 7Up Lemon & Lime / Pepsi Max / Pepsi Cola / Pepsi Diet 2L: 2 for £2.50 Leeds - Wednesday 6 th August info@cosineuk.cominfo@cosineuk.com | 01844 296700 | @CosineUK | CosineUK.com | Cosine Blog@CosineUKCosineUK.comCosine Blog

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