1. Discussions on Flagship Programmes Development of Horticulture in Andhra Pradesh Commissioner of Horticulture Andhra Pradesh

2. HORTICULTURE PROFILE OF ANDHRA PRADESH  The total geographical area -275.04 Lakh Ha.  Net area sown-102.39 Lakh Ha.  Agro-climatic Zones-9 Nos.  Cultivable waste-6.95 Lakh Ha.  Area Under Horticulture Crops-19.89 Lakh Ha.  Additional area proposed to be brought under Horticulture - 2.50 Lakh Ha. AREA & PRODUCTION OF HORTICULTURE CROPS 2008-09 Sl. No.Crop Category Area (in Lakh Ha.) Production (in Lakh MTs.) 1Fresh Fruits9.36131.65 2Plantation Crops3.866.76 3Vegetables & Tuber Crops3.2552.67 4Flowers0.191.25 5Spices3.0311.51 6Medicinal & Aromatic Plants0.200.77 TOTAL19.89204.61

3. Percentage of Horticulture crops against cropped area in various Agro-climatic zones of A.P.  North coastal zoneMango,Banana,cashew26%  Godavari zone Banana,Cashew,Mango20%  Krishna zone Chillies,Mango,citrus28%  Southern zone Mango,citrus,Banana25%  Scarce rainfall zoneCitrus,Papaya,Banana,Chillies20%  Southern Telanagana Citrus,Mango,Chillies,Grapes35% zone  Northern Telangana zoneMango,Chillies,Citrus 07%  Central Telangana zoneChillies,Mango,Banana26% In A.P. Chilles,Mango,Citrus and Banana constitute 21.5% of the total value of state Agriculture production. Source : WTO Cell, ANGRAU.

4. Sl. No. Sector / Crop Production ( in OOO’MTs) Rank INDIAA.P. SECTOR 1Spices4102.71235.21 2Fruits6350310722.32 3Flowers (Loose)654.0888.813 CROP 4Mango13792.13865.21 5Citrus7574.42997.91 6Papaya2685.91123.41 7Tomato10260.615791 Source : NHB Database 2007-08 Status of A.P. Horticulture

5. SHARE OF ANDHRA PRADESH IN TOTAL PRODUCTION

7. STRENGTHS  Diverse Agro Climatic Zones & Abundant sub-soil water resources.  High production in Mango, Sweet Orange, Spices, Papaya, Tomato.  Large Network of Nurseries / Seed Agencies – both in Private & Public Sector  Enterprising & Progressing farming community.  Horticulture being treated as Focus Area by Govt.  Emphasis on Irrigation Projects.

8. WEAKNESSES Lack of regulation on quality of Plant Material. Inadequate Post Harvest Management & Marketing Facilities in Production clusters. Erratic monsoon & inadequate power supply. Small land holdings & not so strong co-operative ethos. Weak extension systems – Gap between the potential & actual productivity.

9. OPPORTUNITIES Availability of vast extents of dry / waste / rain fed lands suitable for Area Expansion Rejuvenation – A promising proposition to increase productivity in crops like Cashew, Mango, Guava, Pomegranate. Converting tribal belts into Organic clusters. Creation of State of Art Post Harvest facilities at Mango clusters by APEDA. Export potential for Mango, Banana, Vegetables & Flowers – International Airport – Potential to became export Hub. Blooming of Retail Fresh Chains in Hyderabad – Can provide impetus to production & ensuring better price realization to grower. Agro based industries can spur generation of employment

10. CHALLENGES  Increase in Soil & Water Salinity limiting productivity.  Virus affected Plant Material – especially for Sweet Orange  Real Estate Boom – Affecting Commercial Horticulture in the surrounding districts of Hyderabad.  Drought & Cyclone.  Tradition of using high Pesticides – Residual issues affecting Overseas Trade.  Long chain of middle men between producer & consumer.

11. Sl. No.Crop 2004-05 2008-09 Area (Ha.) 2004 - 05 Production (Lakh M.Tons) Productivit y (M.T/Ha.) Area Upto 2008-09 (Ha.) Production (Lakh M.Tons) Productivity (M.T/Ha.) 1Mango39189631.358497701 42.80 (Estimated)8.6 2 Sweet Orange10931614.2113211341 28.53 (Estimated)13.5 3Banana5346512.3238011528.0435 4Sapota139731.389.87205932.0510 5Acid Lime507916.613599668.9915 6Pomegranate57610.488.364700.6410 7Cashew1503520.750.5169163 1.15 (Estimated)0.68 8Vegetables26690443.7416.3832455252.6716.53 OUTCOME OF THE PAST FOUR YEARS

15. COMPONENTS Units Physical Achievement Financial Achievement (Rs. in lakhs) ESTABLISHMENT OF NURSERIESNo133.001,060.10 ESTABLISHMENT OF NEW GARDENS / AREA EXPANSION Ha.179,854.8218,786.14 REJUVENATIONHa.44,361.774,143.61 IPM / INMHa.69,266.721,239.66 ORGANIC FARMINGHa.7,109.00486.76 VERMICOMPOST UNITSNo3,657.00669.64 HUMAN RESOURCE DEVELOPMENT Training to the FarmersNo.131,586.04193.13 Exposure visitsNo.3,782.00110.15 POST HARVEST MANAGEMENTNo.1,658.001,486.95 DEVELOPMENT OF MARKET YARDSNo.14.0047.82 FARM MECHANIZATION & POST HARVEST TOOLS 0.001,873.34 AWARENESS PROGRAMMESNo.17.00241.43 Achievements since inception ( 2005-06 to 2008-09) STATE HORTICULTURE MISSION

16. Progress at a Glance

17. AREA EXPANSION - PERENIALS SWEET ORANGE MANGO

18. AREA EXPANSION – NON PERENIALS

19. AREA EXPANSION – FLORICULTURE

20. REJUVENATION

21. REJUVENATION - MANGO

23. VERMI COMPOST UNITS

26. TRAININGS

27. REGIONAL HORTICULTURE TRAINING INSTITUTE FARMERS TRAINED AT RHTI, KADAPA.

28. FARM PONDS

29. PROTECTED CULTIVATION

30. POST HARVEST MANAGEMENT HERITAGE COLD STORAGES – CHITTOOR DURGA COLD STORAGES - GUNTUR

31. SI. No. Name of the componentUnit Achievement Physical Financial (in Lakhs) IProduction improvement in various Horticulture cropsHa.2083116.48 IIIntegrated vegetable production techniques 1Hybrid Vegetable Seed Distribution ProgrammeHa.523171569.52 2Permanent PandalsAcres285171 3Semi Permanent PandalsAcres1515454 4Cultivation with TrellisAcres40230.15 5Shade Houses for Cultivation of high value vegetablesNo.2016.5 6 Shade Net Houses for raising of seedlings (1000 sq.mtrs) No.3312.5 7 Poly Houses for cultivation of high value vegetables (in 2000 sq.mtrs) No.16.5 8Vegetable MinikitsNo.135000121.5 TOTAL: 2381.67 IIIIntegrated Pest ManagementHa.1821.82 IV Human Resource Development (Training & Exposure visits) No. 15.00 VIntegrated pack house with VHT during 2007-08No.2355.5 GRAND TOTAL: 2870.5 Progress under RKVY for the year 2008-09

32. INTEGRATED VEGETABLE PRODUCTION TECHNIQUES

33. RAISING VEGETABLE SEEDLINGS UNDER SHADENET HOUSES Name of the farmer: G. Ramana Reddy Village : Papireddypalli, Mandal : Baireddypalli Dist: Chittoor RAISING OF CUCURBITS ON SEMI- PERMANENT PANDALS Name of the farmer: J.L. Lakshmipathi Village : Sogadapalli, Mandal : Shantipuram Dist: Chittoor

34. OILPALM DEVELOPMENT PROGRAMME ( ISOPOM )  Andhra Pradesh stands first in production and productivity in oil palm in the country  Oil palm development programme mainly aims to increase the productivity of the oil palm.  It is planned to cover an area of 1,00,375 Ha. In 279 potential mandals during the 11 th five year plan  As against an identified potential area of 4,20,000 Ha. in 10 districts, an area of 94,377 Ha. has been covered since inception  Additional area brought under Oilpalm from 2006-07 to 2008-09 --41,006 Ha. YearArea in Ha. 2006-0711,883 2007-0812,074 2008-0917,049

35. S. No Period DripSprinklerTotal Physica l Financial Physic al Financial Physical Financial Total Cost Subsidy Total Cost Subsi dy Total Cost Subsidy 1 Nov.,03 to March,04 378011.345.672077020.8010.40 2455032.1416.07 2 April,04 to March,05 2490599.6049.804002050.0025.00 64925149.6074.80 3 April,05 to March’06 51811207.00103.502500031.3015.60 76811238.30119.10 4 April,06 to March’07 66258288.90182.902375038.8021.00 90008327.70203.90 5 April,07 to March’08 90000364.40265.703000041.5830.14 120000405.98295.84 6 April,08 to March’09 95641356.29281.473620250.0039.50 131843406.28320.96 Total3323951327.53889.04175742232.48141.645081371560.001030.67 A.P. MICRO IRRIGATION – ACHIEVEMENTS SINCE INCEPTION Area in ha., Rs. In Crores

36. Achievements under A.P. Micro Irrigation Project (CSS) during 2005-06, 2006-07, 2007-08 & 2008-09 Area in ha., Rs. In Crores Period DripSprinklerTotal PhysicalFinancialPhysicalFinancialPhysicalFinancial Target Achiev ement Target Achiev ement Target Achiev ement Target Achiev ement Target Achiev ement Target Achiev ement 2005- 06 45521677561.299.33 45521677561.299.33 2006- 07 6181460873143.2697.423750 17.1014.25 8556484623160.36111.65 2007- 08 8480084846159.64128.5630000 18.0017.03 114800114846177.64145.59 2008- 09 10200087381131.14133.89375003620022.7220.20 139500123581153.86154.08 Total294135239875495.33369.18912508995057.8251.48385385329825553.15420.66

37. Survey period(Nov’2003 to Mar’2007) Area Surveyed - 2.56 lakh ha No. of farmers- 1.64 lakh Nos. Status of survey- 96% of the MI systems existing and performing - 3% of the systems existing and non-performing - 1% of the systems non –existing All 3% Non-performing converted as performing by providing proper training and service Survey period (2007-08) Area Surveyed - 1.20 lakh ha & Analysis under progress STATUS SURVEY & IMPACT ANALYSIS BY A.P.PRODUCTIVITY COUNCIL

38. Results of Impact Analysis Survey on A.P.M.I.P. 1.1.57 lakh farmers (96%) informed -saving of water with 25- 50% 2.1.54 lakh farmers (94%) opined- achieved increased yield with 25-50% in case of Drip and 50% in case of sprinkler. 3.1.31 lakh farmers (80%) indicated -savings in labour cost by more than Rs.2000/- per acre per annum 4.1.48 lakh farmers (90%) claimed - increased of income from. Rs.10,000/- to 25,000/- per acre per annum. 5.100% additional yield in case of Sugar cane 6.1.31 lakh farmers felt - incidence of pests reduced

39. CropIncrease in Yield, % Water saved in hactare.metres Energy saved, Lakh units 1345 Sugarcane40-6016333189.51 Banana32-5017010197.29 Citrus35-4568986800.25 Papaya35-45801392.94 Sapota20-30460953.46 Promegranate15-25270331.36 Mango50-7034388398.93 Coconut15-25167719.46 Grapes20-30120413.97 Vegetables20-409435109.46 Oil palm20-4012335143.07 Other (Drip) crops20-4026610308.70 Sprinkler crops20-3034886404.68 Total 2381892763.08 Productivity increased, Water & Electricity saved by adopting Micro Irrigation

42. Increase the contribution of Horticulture sector from 5.77 to 6.0 GSDP Contribution  Sustained effort to increase production and productivity of marketable Horticultural produce  Additional area of 2.50 lakh Ha. proposed to be brought under Horticulture  High density plantation in all crops with intensive package of practices.  Supply of quality plant material  Vertical enhancement in production & productivity through Micro- Irrigation.  Rejuvenation of Old & Senile Orchards to improve production & productivity. Strategies Road Map for 3 Years Vision and Strategy

43. Crop Present productivity per Ha. (MTs) Maximum productivity per Ha.(MTs) Target productivity per Ha.(MTs) Mango8.612.20 (Uttar Pradesh)9.00 Cashew0.681.26 (Maharastra)0.75 Pomegranate10.0011.40 (Karnatka)10.80 Banana35.0062.00 (Maharastra)40.00 Vegetables16.8030.40 (Tamilnadu)20.00

44. Self Sufficiency Self sufficiency in vegetable production @ 15% increase in area and production.  Increase in production & productivity through supply of hybrid vegetable seed.  Promoting cultivation of high value vegetables under shade houses & poly houses.  Encouraging cultivation of Cucurbits on pendals to reduce losses.  Raising of seedlings under shade houses to reduce seed cost  Tomato cultivation with trellis to improve quality of produce. Strategies

45. Post Harvest  Promotion of establishment of Post Harvest infrastructure  HRD of the growers & field staff  Tie-up between production clusters & Private players Reduce Post Harvest losses from the present 30-35% to 25% Export Revenues Enhance export revenues from Rs.816 crores during 2008-09 to Rs.1000 crores by 2012.  Focus Produce – Mango Pulp, Spices (Chillies & Turmeric) Pomegranate, Banana and Cashew.  Value addition of horticulture produce through integrated radiation processing facility and aseptic packing unit. Strategies

46. Self Sustaining Production To meet the challenges of sustainability & competitiveness  Organic cultivation of high value horticulture crops in an area of 36,000 Ha.  Awareness on cultural & Mechanical method of pest control and optimum utilization of inorganic inputs. Strategies Oilpalm Development To attain self sufficiency in palm oil production Strategies  To cover an area of 71,250 Ha. in the next 3 years.  Promote research to evolve high yielding dwarf varieties

47. Technology Transfer Effective transfer of technology through knowledge base farmer centric strategies  Imparting trainings to 1.50 lakh farmers on the latest developments in horticulture.  Exposure Visits and interaction with progressive farmers of other States.  Awareness through mass media.  Dissemination of Technology through CDs & films on GMP in focus crops.  Effective utilization of extension system for addressing the farmers concerns. Strategies

48. Market Linkages Initiatives for the linkages between production clusters & private sector  Encouraging formation of Growers Co-operatives / SHG for Focus Crops Mango, Sweet Orange, Banana.  Market exposure given to the Co-operatives.  Interaction between bulk Traders & Growers in Production clusters  Adoption of Organic Farming – tie-up with exporters  Opening of Organic Outlets in Rythu Bazar for marketing of Organic Vegetables.  Direct Marketing facility for the Tribal’s to sell their Horticulture produce to consumers. Strategies

49. Water Management Increased water use efficiency & enhanced crop productivity Area under Irrigation46.44 lakh Ha. Area under Fruits, Vegetables & Other crops44.62 lakh Ha. Area under Bore wells31.74 lakh Ha. Area under Micro Irrigation 5.08 lakh Ha. Potential available for Micro Irrigation 39.54 lakh Ha. Strategies To cover an area of 4.50 lakh Ha. in the balance 11 th Plan period

50. SL.No.COMPONENT PRESENT AREA 2008- 09 (Ha.) (Estimated) PROJECTED AREA (Ha.) PROPOSED ADDITIONAL AREA (Ha.) % OF INCREASE 1FRESH FRUITS935913105995611404312.19 2PLANTATION CROPS385599408258226595.88 3 VEGETABLES & TUBER CROPS 3245223732524873015.02 4SPICES3032443661906294620.76 5FLOWERS1980721338 15317.73 3 Years - Road Map (2009-2012) PROJECTED AREA UNDER HORTICULTURE BY 2012 – THROUGH CONVERGENCE APPROACH - RKVY, NHM, NREGS, WATERSHED & CLDP

51. 3 Years - Road Map (2009-2012) Contd... Projected

52. 3 Years - Road Map (2009-2012)

53. SNO.COMPONENTS MAJOR PHYSICAL TARGET PROPOSED TARGET PHYSICAL (Ha./ Nos.) FINANCIAL (Rs. in Lakhs) 1 PLANTATION INFRASTRUCTURE AND DEVELOPMENT (Nos.) Model Nurseries - Public3 8.0061.50 Small Nurseries (Private)5 2 ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION (Ha.) Mango6,000.00 18,325.001,935.60 Sweet Orange4,275.00 Banana1105.00 Papaya1170.00 3 MAINTENANCE OF THE GARDEN - III Year (Ha.) - -30,633.391,950.19 4 MAINTENANCE OF THE GARDEN - II Year (Ha.) -- 43,253.711,764.51 5REJUVENATION (Ha.) Mango4,000.00 8,600.00984.10 Citrus2,000.00 Cashew2,000.00 6PROTECTED CULTIVATION (Ha.) Green Houses10.4 301.35402.75 Mulching220.5 Shade Nets70.45 7IPM/ INM Chillies/ Ginger3,132.00 3,138.00311.49 Bio control lab (public)2.00 Bio control lab (private)2.00 Plant health clinic (private)2.00 COMPONENT WISE ACTION PLAN – 2009-10 STATE HORTICULTURE MISSION

54. SNO.COMPONENTS MAJOR PHYSICAL TARGET PROPOSED TARGET PHYSICAL (Ha./ Nos.) FINANCIAL (Rs. In Lakhs) 8ORGANIC FARMING Vermi Compost Units (No.) 10009,000.001,000.00 O.F. - Fruits4,000.00 9 HUMAN RESOURCE DEVELOPMENT (No.) Training of Farmers4400046,536.00380.60 Exposure Visits2195 10 CREATION OF WATER RESOURCES (No.) -- 500.00100.00 11 POST HARVEST MANAGEMENT (No.) Pack Houses48 1,303.001,837.38 Cold Storage10 Ripening chambers22 Refer Van4 Drying Platforms (Turmeric/ Cocoa/ Chillies) 1195 Perishable Cargo facilities at Rajiv Gandhi International Airport 1 12 DEVELOPMENT OF MARKET YARDS -- 2.001,043.00

55. SNO.COMPONENTS MAJOR PHYSICAL TARGET PROPOSED TARGET PHYSICAL (Ha./ Nos.) FINANCIAL (Rs. In Lakhs) 13INNOVATIVE SCHEMES (No.) Tractor Mounted Sprayers 218 195,256.00521.63 Imported Power-Weeder and Smart Cultivators 632 Plastic Crates194050 Onion Storage Structures110 Poly Dryers for Chillies23 14 FRONTLINE DEMONSTRATION - PUBLIC -- 1.0013.00 15AWARENESS PROGRAMME -- 91.00163.25 16MISSION MANAGEMENT -- 763.58 Grand Total 13,232.57

56. Sl. NO. COMPONENTS/ CROPSUNIT MAJOR PHYSICAL TARGET PROPOSED PHYSICAL TARGET FINANCIAL TARGET (Rs. In Lakh) 1 PLANTATION INFRASTRUCTURE AND DEVELOPMENT NO. Model Nurseries - (Public) 3 861.5 NO. Small Nurseries - (Private) 5 2 ESTABLISHMENT OF NEW GARDENS/ AREA EXPANSION Ha.Mango 15000 45812.54838.99 Ha.Sweet Orange 10687.5 Ha.Banana 2762.5 Ha.Papaya 2925 3 MAINTENANCE OF THE GARDEN – III YEAR Ha. --33588.561838.52 4 MAINTENANCE OF THE GARDEN – II YEAR Ha. --17040682.27 PROPOSED ACTION PLAN OF SHM– 2010-11

57. Sl. NO. COMPONENTS/ CROPSUNIT MAJOR PHYSICAL TARGET PROPOSED PHYSICAL TARGET FINANCIAL TARGET (Rs. In Lakh) 5REJUVENATION Ha. Mango 6000 129001476.15 Ha.Citrus 3000 Ha.Cashew 3000 6PROTECTED CULTIVATION Green Houses 15.6 452.025604.13 Ha. Mulching 330.75 Ha.Shade Nets 105.675 7IPM/ INM Ha.Chillies/ Ginger 6264 6270342.81 NO. BIO CONTROL LAB (PUBLIC) 2.00 NO. BIO CONTROL LAB (PRIVATE) 2.00 NO. PLANT HEALTH CLINIC (PRIVATE) 2.00 8ORGANIC FARMINGHa.Fruits 8000180002000.00 9 HUMAN RESOURCE DEVELOPMENT NO. --79499441.20 10 CREATION OF WATER RESOURCES NO. --700900.00

58. Sl. NO. COMPONENTS/ CROPSUNIT MAJOR PHYSICAL TARGET PROPOSED PHYSICAL TARGET FINANCIAL TARGET (Rs. In Lakh) 11POST HARVEST MANAGEMENT NO.Pack Houses53.00 1433.3989.31 NO.Cold Storage11.00 NO. Refers vans/ Containers 5.00 NO.Ripening chambers30.00 NO. Turmeric/ Chillies drying platforms 1,200.00 12 DEVELOPMENT OF MARKET YARDS NO. --21430.00 13INNOVATIVE SCHEMES NO. Tractor mounted sprayers 327.00 292884782.45 NO. Power Weeder Cum Smart Cultivator 1,092.00 32764.53 NO. Onion Storage Structure 165.00 28538.53 NO. ANGRAU Poly Dryer for Chillies 35.00 15632.45 14 FRONTLINE DEMONSTRATION - PUBLIC NO. --113.00 15AWARENESS PROGRAMMENO. --105.00201.25 16MISSION MANAGEMENT --- 1016.00 Grand Total 18833.60

59. S. No Name of the scheme Unit SUB SIDY 2009-10 2010-11 2011-12 PHY FIN PHY FIN PHY FIN 1 Infrastructure Development (Production of Plant material in Nurseries of Govt & Pvt Sectors Nos31.50 8 81.00 18.00 96.00 17.00 75.00 2 Production Improvement in Various Horticulture Crops Ha2.72 5,004.50 439.44 5,365.00 500.40 5,365.00763.50 3 Maintenance of Area expansion Of 2nd year Ha0.27 3,365.00 112.114,000.00133.04 4 Maintenance of Area expansion Of 3rd Year Ha0.24 2,800.00133.98 5Rejuvenation Ha0.18 5,000.00 480.78 5,000.00 443.504,000.00354.80 6 Integrated Vegetable Production Techniques Ha./No.8.63271,840.00 3,137.49296,620.003,285.00296,420.003,165.00 PROPOSED ACTION PLAN UNDER RKVY

60. S.NoName of the scheme Unit SUB SIDY 2009-10 2010-11 2011-12 PHY FIN PHY FIN PHY FIN 7a. Post Harvest Structures Nos 113.66 50.00 367.57 119.00 454.49 119.00 454.49 b. Farm Mechanization (50% of unit cost max of Rs.40000 ) Nos 0.40 3,165.00 1,266.00 5,000.00 2,000.00 5,000.00 2,000.00 8Organic Farming Ha/No 5.90 1,886.00 370.60 3,800.00 650.00 3,800.00 650.00 9IPM / INM Ha 0.03 7,150.00 71.50 10,500.00 105.00 10,500.00 105.00 10Human Resource Development 4.45 525.00 275.90 625.00 104.50 625.00 104.50 8.Awareness programmes Nos 115.00 3.00 60.00 3.00 100.00 - - 9.Construction of Additional infrastructure at APHTI - 3.00 68.50 - - - - 11Special Projects 873.73 3.00 2,200.00 3.00 886.00 3.00 873.73 12 Development of Horticulture in hilly and tribal areas of Seethampeta, Rampachodavaram special reference to vegetables with convergence of NREGS Nos 100.00 108.20 2.00 200.00 2.00 200.00 13Extension needs 90.00 Grand Total 1,346.70 294,637.509,016.98330,420.00 9,026.99332,651.009,103.04 Contd…

61. OIL PALM DEVELOPMENT PROGRAMME (ISOPOM)

62. Sl. No. Plan periodTarget AreaUnit cost Subsidy DripSprinklerTotalDripSprinklerTotal 12345678910 1 2009-10 (Projected) 15000011250037500 150000 506.2556.25562.50393.75 2 2010-11 (Projected) 15000011250037500 150000 506.2556.25562.50393.75 3 2011-12 (Projected) 15000011250037500 150000 506.2556.25562.50393.75 TOTAL4500003375001125004500001518.8168.7516881181.3 Action Plan under Micro-Irrigation for the balance period of 11th - five year plan Area in ha., Rs. In Crores

63. Thank You