1. SALES AND MARKETING STRATEGIES
JOHN ASSARAF
SALES
AND MARKETING
STRATEGIES

2. Developing A Marketing Hook
Who is the exact target audience that will purchase your product or service?
What pains and problems does this target market have?
What solutions does your product/service have to cure those pains?
How are those solutions remarkable enough to start a buzz and set you apart from the competition?
*From Reality Marketing Revolution

3. CLIENT PROFILE GOAL Demographics Psychographics
Factors that identify the motivation or reasons why someone wants to buy your product or service.
Characteristics that identify the type of client that has a need to purchase your product or service.

4. PEOPLE BUY
THE BENEFIT
THE PROMISE
THE TRANSFORMATION
RELEASE OF PAIN, FEAR & ANXIETY

5. Sales/Marketing Process Mapping
Visual outline of your Sales Process
Lead
Nurturing
Lead
Qualification
Lead Conversion
Identify
Lead Generation
Perfect Client
Drawing PC’s in
Match Profile
Needs
Met
Continued
Communication

6. Distribution Channels
Direct Sales Events Retail Sales Agents Online Phone Sales Mail Order Do you know your channels?

7. Sales Strategies Direct Sales Telemarketing Backend or Upselling
Options:
Postcard
Sales Letter
Script
Report
Brochure
Drip Campaign
Tactics:
20% discount
Special Service
New Client Special
Frequent Buyer
Educate clients
Strategy:
Direct Mail

8. The opportunities are endless!
Marketing Strategies
17 Marketing Strategies means more opportunity for your business growth!
Advertising Affiliate and Joint Venture
Affinity Programs Barter
Catalog Direct Mail
Event Marketing Frequent Buyer Programs
Internet Outdoor Media
Point of Purchase Point of Sale
Place-based media Promotions/Cross Promos
Public Relations Referrals
Signage
The opportunities are endless!

9. Process Map Example Take Call Place ad in local magazine Make the Sale
Follow-up Call
Client Calls
Make the Sale
Client s
Respond with
Sales Copy
Follow-up