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Improving Food Choices in Public Places and Workplaces Katie Bishop, MS, MPH Nutrition Policy Associate kbishop@cspinet.org
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Growing Movement American Heart Association Priority CDC Chronic Disease Funding CDC Local Sodium Reduction Funding State and Local Health Departments Workplaces and Institutions
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Hospitals NC Prevention Partners Hospitals
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Types of Food to Cover Vending Concessions Cafeterias Institutional Feeding Meetings Events
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Venues to Cover Government Buildings Community-Based Organizations Worksites Parks Community Centers Recreational Facilities (city and non-profit) Childcare Facilities Hospitals Local Universities and Colleges Group Homes Residential and Day Rehabilitation Programs Homeless Shelters Soup Kitchens and Pantries Senior Centers
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Why Improve Food Choices? Lower-cost “Walk-the-walk” Workplace environment and individual health Potential cost saver Health care costs Absenteeism Productivity Benefits to people with disabilities
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Why Improve Food Choices? Model and support healthy eating Help shape social norms Impact food manufacturers
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Why Improve Food Choices? More and more people are interested in healthier snacks 74% of consumers are trying to eat healthier 65% eating specific foods to lose weight Sales growth of healthier snacks are outpacing traditional snack foods by 4:1
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Which Nutrients? Nutrients to Reduce: Calories Saturated Fat Trans Fat Sodium Added Sugars
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Which Nutrients/ Foods? Nutrients and Foods to Increase: Fruits Vegetables Whole Grains Nutrients of Public Health Concern
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What Percent Healthy? 100% Best Different political climates and restrictions Adopt the highest percent that is feasible Try a phased-in approach
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Vending Nutrition Standards
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Typical Healthier Products Fresh fruit and vegetables Other fruit Yogurt Nuts and seeds Granola bars Whole grain cookies Baked chips Whole wheat crackers Popcorn Waters 100% juice Low and fat-free milk Fortified soy milk Diet juice drinks Diet and unsweetened teas or coffees Low-calorie sports drinks Diet soft drinks
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Cafeterias Nutrient based v. food based Cooking Methods Additional requirements Percentage of options v. across the board Levels of certification
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Cafeterias New York City Guidelines GSA/HHS Guidelines Washington State Guidelines
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Institutional Feeding Captured audience Per meal, per day, per week requirements
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Institutional Feeding New York City Guidelines Massachusetts State Guidelines Washington State Guidelines California State Guidelines
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Meetings and Events National Alliance for Nutrition and Activity Healthy Meeting Toolkit University of MN, School of Public Health Guidelines Healthy Meeting Pledge
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Other Provisions Update guidelines over time Pricing strategies Placement of healthy options Promotion and marketing Phase-In Inclusion for people with disabilities Acceptability of food
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Working with Vendors Include them early Make sure they understand the standards Listen to and be ready for their concerns Product availability Revenue
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Revenue Impact Baldwin Park, California Experienced a dip in sales in the beginning, but after six months revenue returned to previous levels Chicago Parks District Overall have gone up and exceeded sales forecasts Missouri Department of Health and Senior Services Revenue increased $670 during 3 month pilot General Services Administration 34% increase in sales
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Revenue Impact Rady Children’s Hospital, San Diego, California Revenue increased Healthier drink purchases increased 40% Healthiest drink purchases increased 64% Sugar-sweetened beverages decreased 35% Connecticut Mental Health Center Healthier beverage sales increased 44% and 74% in last two quarters Fairview Hospital, Great Barrington, MA No revenue loss Vanguard Health Chicago Revenue remained stable
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Working with Vendors Product lists or sample menus Offer to partner with them on implementation Replace products that aren’t selling well
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Stakeholders Leadership Elected Officials Vendors Food Service Directors Insurers Local Advocates American Heart Association Health Coalitions Disability Services Local Health Department Hospitals Dietitians and Other Health professionals Residents, Visitors, or Customers Area Farmers and Farmers Markets
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Tips for Successful Implementation Stealth Health Promotion Front and side panel Emails to staff, flyers, presentations at staff meetings, posters Provide Education Educate leadership and employees on benefits of having healthy options
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Communication Multiple forms Large print Easy to read Less text and more pictures Consider literacy level
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Tips for Successful Implementation Taste Tests Hold taste tests to determine which healthy options are preferred in your location Surveys Conduct surveys to get feedback from consumers Kick-off event Announcement to the Community
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Tips for Successful Implementation Presentation Descriptive Names Pricing Placement
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H. 2011 An Act Relative to Expanding Access to Healthy Food Choices in Vending Machines on State Property Will update with current information before the conference
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CSPI’s Website
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www.cspinet.org/nutritionpolicy/ foodstandards.html Email: kbishop@cspinet.org
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