1. Bringing Patient Support to Life.

2. About Pleio Objective o assist new-to-therapy patients to create a habit, get healthier, and return to the store more often for refills o As well as increase customer loyalty Founded – 2006 by 7 business owners Partnership – Outcomes Pharmaceutical Health Care for late refill (MTM) call Target – chronic conditions Sole Focus – C&P market delivering retail pharmacy aligned adherence programs o Pleio GoodStart ® is our branded solution

3. The Patient Refill Problem Patients Need & Want Support Over 70% of patients want timely NRx follow-up Rx adoption is a complex process, not an event Effective patient support can be a challenge

4. Pleio Drives Loyalty & Extra Visits GoodStarters Create Emotional Connection Pleio GoodStart 3 live calls over first 100 days Offer custom daily health tips Personally-signed thank you cards Meet the GoodStarters: http://www.goodstartu.com/goodstarters.html

5. Pleio Drives Loyalty & Extra Visits Live Call Examples Aretha – Intro Call It’s about your pharmacy chain Pharma/Pleio are not mentioned Bernard – Goal Call

6. Retail Partnerships Growing Quickly 35 Chains representing 18,000 + Pharmacies A&P Aurora Bashas’ Bi-Lo Brookshire Dahls DDM Fagen Fred’s Fruth Giant Eagle Hannaford HEB Kerr Kmart Kinney Kopp Marcs Marsh Meijer Navarro PharmacyFirst Publix Red Cross Safeway Sav-Mor Schnucks Spartan SuperValu Tops United Drugs USA Drug Walgreens Weis Winn-Dixie

7. Pleio GoodStart Solution

8. The 100-Day Focus of GoodStart Creates an Emotional Bond with Customers Almost 50% of all NRx patients enroll Up to 75 custom contacts/100 days or live calls

9. Results

10. GoodStart delivered more than three extra scripts/visits per patient over an18 month period GoodStart is recognized as an adherence best practice: http://www.healthtransformation.net/cs/news/news_detail ?pressrelease.id=3828 Pleio’s Good Start program was mentioned in Senate briefing on Adherence and in a White Paper by URAC Pleio Results are Groundbreaking

11. Customers Become More Loyal Patient Comments “I feel like I am part of something like a community of people who care. “I said yes because I was able to discuss things with people who seem like they care.” "Because of great service at the store and the GoodStart Service, I will not go anywhere else. There are many choices out there, but [my pharmacy] is the best!" “I miss the GoodStart Minutes I used to get.” “It really helped me remember to take my medication” “Made me feel as good as any pharmacy can make a person feel comfortable.”

12. Pleio Generates up to 2 Extra Visits InterventionControl

13. How Does Pharmacy Benefit?

14. Pleio Delivers Loyal Customers & Extra Visits 1.Customer Loyalty ‐Strong emotional connection ‐Pharmacy (not pharma/Pleio) mentioned up to 75x 2.Up to two additional visits/year ‐Dispensing fees ‐Margin on the brand ‐Front-of-store purchases 3. Direct Revenue for Services Provided ‐$10 enrollment & $20 for late refill call 4. Learn more about your Customer ‐Tandem reporting portal available 24/7

15. Mark Connors mark@pleio.com (617) 645-1281 cell