1. Made by; Emilie Ibsen, Louise Søndergaard, Maya Gravesen and Andreea Mercurean Amor Love for food and body

2. Problem/Unmet need Nowhere to eat healthy Nowhere to get a real smoothie

3. Solution/How business fills need The only healthy place in The Valley. Fresh ingredients Health trend

4. Mission and social impact Mission statement; We want to make people aware of what is healthy for your body. We will also provide a pleasant service, and let people leave Amor with a smile and a clear conscience. Social impact: Donate leftovers, recycle, and help the valley get healthier

5. Description of Product/Service Healthy sandwiches, smoothies and salads Making the people of The Valley healthier Membership

6. Business Model Description of Expenses Variable Material Expenses Total: $3 Fruit$2.67 Ice$0.06 Vanilla$0.05 Honey$0.12 Ice$0.1 Fixed ExpensesTotal: $1619.5 Insurance$42 Advertising$90 Interest$37.5 Depreciation$50 Rent$1400 Economics of One Unit Selling Price$6 Cost of var. materials exp. $3 Cost of labor $1.33 Other variable costs $0.15 Total COGS/ COSS$4.48 Contribution Margin $1.52 Definition of One Unit A smoothie Monthly Break Even Units $1619.5 = 1065.46 ≈1066 units $1.52

7. Market Analysis Description of Target Consumer DemographicsGeographics -Men and women -15-50 -All kinds of races -From lower middle and up Our customers would primarily be the citizens of the Santa Ynez Valley and the tourists who visit Solvang. PsychographicsBuying Patterns -Healthier living -Fashionable - Eating out 2-3 times a week -Complements -Take-out/Drive-thru Total Population Target Market Population 28491 Market Size (based on survey) Target Market Size Market Statistics Industry Name: Restaurant Annual Industry Sales: $ 660 billion 21614 19452

8. Marketing and Sales Advertising; Flyers, events and word of mouth Social media Our app

9. Competition AMORRhythms Coffee and smoothies Chomp QualityFresh fruit for the smoothie. Frozen fruit for their smoothies. They don’t sell smoothies at all. Healthiness100% healthy.Includes sugar and other unhealthy products. Serves food with fat and sugar ( burger, fries, milkshakes etc.) ServiceWe are going to provide the best service possible. They have nice employees and a quick service. They have a good services but are too busy. Our Competitive Advantages 1. We employ healthy looking people 2. We sell healthy food 3. We have an app

10. Qualifications Niels Brock Business College – IBB Past experience

11. Sales Projections Total Units 57600 Gross Revenue $345,600 Net Profit $48070.05

12. Start-up Funds ItemWhy NeededCost Chairs and tablesFor our customers, so they can sit down and enjoy their meal $4500 EquipmentSo we can make the food$1500 Serving equipmentTo serve the food on nice plates for our customers $400 KitchenTo produce the food in$2462.9 PaintTo paint the walls$150 DepositSo we can rent our location$4500 Total Startup Expenditures$13512.9 Emergency Fund$6756.45 Reserve for Fixed Expenses$6819.75 Total Startup Investment$27089.1 ROI: Return on Investment $48070.05 = 1.78% ≈$1.8 $27089.1 ROS: Return on Sales $48070.05 = 0.84% ≈$0.8 $57600

13. Future Plans Cooperation with Dine’n’dash Expand our menu (Vitamin smoothie) Expand our business Courses