1. School Breakfast Basics Making the Case & Making It Work

2. Introductions Webinar Logistics School Breakfast Overview Making the Case Making It Work Next Steps Resources Q&A Discussion Overview

3. Webinar Logistics Telephone or speakers? Everyone’s muted Submit a question

4. Polling questions – Please select answer and “submit” Webinar recording & materials will be posted at: www.actionforhealthykids.org/breakfast www.breakfastfirst.org Webinar Logistics

5. Moderator – Ellen Dillon, Action for Healthy Kids Panelists – Madeleine Levin, Food Research & Action Center – Nicola Edwards, California Food Policy Advocates & BreakfastFirst Campaign – Marc Arakelian, Compass-USA and Chicago Public Schools – Beth Miller, parent volunteer Today’s Speakers

6. Background Key term: SBP Federal administration –US Department of Agriculture State administration varies –Department of education, public health, or agriculture, etc. Any public or private non-profit school can operate SBP The School Breakfast Program

7. Background Federal law does not require schools to operate SBP 24 states do require certain schools to serve breakfast –FL: all public elementary schools –RI: all public schools –OR: schools with 25% or more students eligible for free or reduced-price meals FRAC School Breakfast Scorecard summarizes all state laws on school breakfast The School Breakfast Program

8. SBP Nutrition Standards Federal regulations set standards for nutritional quality Improved standards are required through the 2010 Healthy, Hunger-Free Kids Act (aka Child Nutrition Reauthorization) USDA has proposed standards based on 2009 recommendations from the Institute of Medicine Final standards expected from USDA in early 2012 Implementation anticipated in 2012-13 school year

9. Current Nutrition Standards 1 Serving of Milk - Non-fat and low-fat milk only (2 choices) 1 Serving of Fruits/vegetables (including juice) 2 servings of Grains (including bread, cereal, pasta) or 2 servings of Protein (including meat, eggs, cheese, peanut butter, yogurt) or 1 serving of each SBP Nutrition Standards For more on this topic, join the Nutrition & Appeal webinar on March 6 th

10. Same criteria for school breakfast and school lunch Free meals –Household income: at or below 130% federal poverty level (FPL) –Categorical: children receiving certain public benefits, foster children Reduced-price meals –Household income: above 130% and at or below 185% FPL Key term: FRP-eligible students SBP Student Eligibility

11. Federal reimbursement for each meal served –Amount varies by eligibility of student who is served –Amount also varies by percent of meals served at each school to students who are certified FRP- eligible Some states also offer per-meal reimbursements –e.g., California, Florida, Hawaii, Illinois, Maine SBP Reimbursement to Districts

12. SBP Overview Student eligible for…Student pays… District receives… (federal funds)* “Free” mealsNothingAt least $1.51 “Reduced-price” mealsUp to $0.30At least $ 1.21 “Full-price” mealsVaries by district$ 0.27 *Districts receive an additional $0.30 for free and reduced-price meals served to students in “severe-need” schools. “Severe-need” schools serve 40% or more of meals in the free or reduced-price category.

13. SBP Access Where is SBP Available? Nationally, nearly 87,000 sites operated SBP in the 2009-10 school year – Public & private schools, residential facilities, etc. Increase of less than 1% from 2008-09 87% of sites that operated the National School Lunch Program also operate SBP in 2009-10 – State range: 100% (RI) to 58% (Connecticut) Source: School Breakfast Scorecard @ www.frac.org

14. National Data Only 47% of students who benefited from free or reduced-priced school lunches also benefited from school breakfast – State range: 61% (NM) to 34% (UT) That means less than 47% of students who are certified for FRP-meals are served by SBP Well over 10.5 million students in need are missing out on school breakfast SBP Participation Source: School Breakfast Scorecard @ www.frac.org

15. Top 5 States (2009-10) State data available from: SBP Participation State Percent of FRP Lunch Students Who Also Eat School Breakfast New Mexico61% South Carolina60% Vermont60% Oklahoma58% Mississippi58% Source: School Breakfast Scorecard @ www.frac.org

16. The School Breakfast Trifecta Making the Case Nutrition & Health (Obesity Prevention) District Funding Academic Achievement & Behavior

17. School breakfast is often healthier than breakfast from home – Less sugar, more fruit, more milk School breakfast participants – Healthier body weight and BMI – Healthier overall diets (vitamins, micronutrients) Breakfast & Health For complete references see: Benefits of Breakfast: Health and Academics fact sheet @ www.BreakfastFirst.orgwww.BreakfastFirst.org Breakfast for Health fact sheet @ www.frac.org

18. Decreased tardiness and absenteeism Decreased disciplinary problems Increased motivation Improved peer-to-peer interactions Breakfast & Learning Environment For complete references see: Benefits of Breakfast: Health and Academics fact sheet @ www.BreakfastFirst.orgwww.BreakfastFirst.org Breakfast for Learning fact sheet @ www.frac.org

19. Eating breakfast is associated with Higher standardized test scores Improved math & reading grades Improved cognitive performance Better visual perception, spatial memory, short-term memory Breakfast & Brain Power For complete references see: Benefits of Breakfast: Health and Academics fact sheet @ www.BreakfastFirst.orgwww.BreakfastFirst.org Breakfast for Learning fact sheet @ www.frac.org

20. Minding the Gap High need and low participation, why the gap? Breakfast served at the wrong time – Students aren’t able to arrive to school early due to family or bus schedules – Students want to play or socialize instead of eat – Students are not hungry before school but are hungry before lunch

21. Minding the Gap Breakfast served in the wrong place – Students want to avoid the stigma of school breakfast High need and low participation, why the gap? − Cafeteria not easily accessible (e.g. far from students’ first classes) − Cafeteria lacks the capacity to serve students quickly (e.g. long lines, inadequate seating)

22. Making It Work Service times & locations that meet student needs ModelTimeLocation Classroom BreakfastStart of classClassroom Second Chance Breakfast Mid-morning at recess or between classes Cafeteria or multiple locations Grab n’ Go Breakfast Before school and/or mid-morning Multiple locations (e.g. service carts)

23. SBP – Fiscal Impact Increase SBP participation with effective models (1) Maximize meal reimbursements (2) Benefit from economies of scale (1) Self-sustaining nutrition departments (2) Increase “indirect” dollars into district’s general fund

24. Top Five States (2009-10) Additional Federal Dollars StateAdditional Federal Reimbursement California$100 million New York$53 million Florida$44 million Illinois$41 million Pennsylvania$26 million Source: School Breakfast Scorecard @ www.frac.org Additional federal reimbursements for district nutrition services if 60% of school lunch participants also ate school breakfast (FRP-eligible students)

25. Chicago Public Schools- Nutrition Support Services: Healthy Schools, Healthy Students

26. Major Milestones CPS Adopts Wellness Policy CDPH creates Inter- departmental Task Force on Childhood Obesity Health Teacher Curriculum for all Schools Health Promoting Menu Changes Initiated $.5M Equipment Investment Regional Procurement Breakfast in the Classroom Salad Bar Expansion Fresh Fruit and Vegetable Grant Recess Task Force Convened $1.5 M ARRA Grant Nutrition Standards Working Group = New CPS Standards IOM Releases National School Lunch Recommendations First Lady announces Let’s Move Chicago City Council Passes Resolution Go for the Gold is Launched Community Schools Established Health Performance Measures Culinary Training $2.3 M Local Produce New Nutrition Standards Implemented Schools take the Challenge! Health & Wellness included in SIPAAA Health and Wellness Team Established 2006Spring 2010200920082007SY 2011

27. Identifying a Need and Supporting Academics Annual Meals for the 2008 – 2009 School Year

28. Pre-2007 – Traditional before-school program 2007 – Universal breakfast in the classroom pilot school 2008 – Dedicated program director and implementation team 2009 – Universal breakfast policy for all schools Voluntary BIC expanded to 85 schools 2010 – Voluntary BIC expanded to 200 schools 2011 – Board adopts BIC policy for all elementary schools Program fully implemented by June 2011 First large-scale high school program at Roosevelt Breakfast at Chicago Public Schools

29. 2010 Results

30. Beth Miller Wooster City School District Wooster, Ohio Parent Champion

31. Parent Involvement Steps to Take: Enlist support/help of like-minded people Brainstorm ideas for change Go to administration with concerns and ideas Be willing to carry out programming Design programming that educates and empowers parents and students

32. Gather Information Gather data and support for change – Surveys students and parents – Poll students in classrooms – Parent meeting with Food Service Directors – Call for pricing/ give food service ideas for healthier alternatives

33. Work Education into school day Right to Read Week Library talks Taste testing School assemblies

34. Work on Low or No Cost Changes Universal breakfast to increase reimbursements Investigate pricing of healthier options Advertise on school P.A. system Enlist student councils to assist BE PATIENT…Change takes Time!

35. How Schools Can Engage Parents Look for those parent champions that have the ‘pulse’ of the community…if they can’t help they know someone who can. Family nights Bring the food service/nutritionist to the parents at PTA meetings or other sharing events Educate the parents…parents need to know the benefits of breakfast at school

36. Take Action Identify stakeholders who can help make school breakfast a success Engage a broad range of stakeholders Assess the status of school breakfast in your community Identify school breakfast champions in your community

37. Identify the stakeholders who can make innovative breakfast models a success Take Action Teachers Principals Parents Students Nutrition Services Custodial Services District Administrators District School Board District Superintendent Community organizations Unions Food banks/anti-hunger organizations State Administrators

38. Take Action Engage multiple stakeholders – Think about how Beth, an active parent volunteer got involved…through the school nurse – Gather a team…it could be a breakfast team or your school’s wellness committee (if you don’t have one, now is a great time to form one) – Not just a message from food service – Need administrator buy in

39. Identify champions in your community who can engage stakeholders – President of the teacher’s union in Oakland USD is working to engage teachers in supporting and improving school breakfast Take Action

40. Assess the status of school breakfast in your community – Service models used – Current level of participation – Level of need (i.e. Free and Reduced-Price) – Current champions Take Action

41. Questions?

42. Tools For You School Breakfast Reports School Breakfast Outreach Resources Breakfast in the Classroom Tools State and local data tool Webinars on the Healthy, Hunger-Free Kids Act www.frac.org

43. Tools For You Fact sheets and videos Health, academic, and fiscal benefits fact sheets Research, presentations, webinars, and best practices Breakfast data for CA and your district (CA only) Updates, including new funding opportunities and materials www.BreakfastFirst.org

44. Tools for You www.actionforhealthykids.org/breakfast Target Audience Specific Materials – Administrators – Parents – Best Practices Stories Webinars and grant opportunities Stories from schools and parents taking action around school breakfast www.actionforhealthykids.org

45. 12/6 –Breakfast in the Classroom 1/17 – Other Alternative Methods 3/6 – New Nutrition Standards and Alternative Breakfast 5/1—Promotion, Outreach and Sustainability Upcoming Webinars Please Join Us!

46. Contact us at: Nicola Edwards, nicola@cfpa.net 213-482-8200 Madeleine Levin, mlevin@frac.org 202-986-2200 x3004 Ellen Dillon, edillon@actionforhealthykids.org 410-707-9038edillon@actionforhealthykids.org Thank You!

47. Thank you to our Sponsor This webinar series is made possible by the Kellogg’s Corporate Citizenship Fund. We appreciate their generosity and support. For more information on the benefits of breakfast you may visit: – www.loveyourcereal.com www.loveyourcereal.com – www.Kelloggvideos.com www.Kelloggvideos.com