2. Provide fresh vegetables on demand We want to cultivate a sustainable growth! Reduce systematic vegetable waste 2 Reply to the inevitable integration of nature in the urban environment

3. 3 Providing hydroponic solutions for urban grow Monetization of dead spaces Bring the countryside closer to the city

4. 4 It’s the method of growing plants using mineral nutrient solutions, in water, without soil. Quicker and more productive yields compared to traditional cultivation Produce most vegetables all year round Water savings and more respect for the environment Numerous designs and concepts can be addressed :

6. 6 Unfamiliarity with the concept hydroponics Need for re-education in the enjoyment of own vegetables production Improvement of the negative connotation associated with hydroponics Strength the ecological awareness Consumption of cheaper and healthier vegetables Time required to assimilate these new concepts Strong Portuguese Agricultural Tradition

7. 8 Cloning of products Increasing competition from other companies in the market Relatively new market action Expanding market Lower groceries budget for families Quick product profitability Curiosity of users in implementing this new method of cultivation

8. 8 Know how Constant innovation Easy system to maintain Instant Grow out of the box Concept DIY Innovative Concept

9. 9 Educate about nature and ecological balance Delivery of Kits all over the country Strength the relationship of the field to the city One Urban Grow Kit at every Portuguese home Create an International distribution network Tackle the waste

11. 11 Aromatic Herbs Small fruit and vegetables Didactic and Productive Start your first hydroponic cultivation in less than 5 minutes!! Easy to install and maintain Recommended to indoor grow but also suitable for outdoor. Starter Kit for hydroponic containing base system, seeds, nutrients and lighting Urban Grow Reference Product

12. Basil Price 69,5€ / kg Produce approximately 1.5 kg in 20 weeks 12

13. Slightly more complex system Capable to produce bigger vegetables Product with appealing design More robust Kit containing base system, seeds and nutrients Greater ability to control Recommended to outdoor grow but also suitable for indoor. 13 30 Days 50 Days 55 Days 60 Days

14. Use of vertical spaces 14 Targeted for installation in windows Can be used as ornamental Maximization of the production space Greater control of environmental factors Ideal for Restaurants Higher production Numerous designs and concepts can be addressed!

15. 15 Seed refills Nutrients Refills Standard or Custom Refills Final customer support via Web, E-Mail, forums, community, etc.. Sale of Replaceables (Bulbs, Water Pump, etc..)

16. 16 1 st Stage - Distribution in the National Territory 2 nd Stage – International Distribution Production of a first batch. Creation of website and online store. Test and implementation of necessary logistics related to distribution. Creation of an International Resellers Network Presentation of products to distributors International Promotion of Urban Grow

17. Presence on social networks (Facebook,Twiter) 17 Website, Online Shop and Community Presence in International Journals Presence in major exhibitions

18. 18 Sales Forecast Human Resources Capital Needs Reinforcement of sales over time One Kit and at least one Refill sale for each client

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21. 21 Production of 50 kits with respective refills Produce audiovisual content for advertising and marketing Perform various urban installations: Familiy Homes Restaurants Canteens Public Spaces Provide free kits to schools, nursing homes, etc.. Survey and analyze feedback Start of boosting sales

22. 22 Degree in Electronics Engineering Self-taught in hydroponics and control systems Electronics and Mechanics Chemistry and Biology Passion for agriculture and technology Experience in Development / Production Environments Marketing Equipment Design Business Management Sale Policies Degree in Applied Ecology Dynamic and Interested in new areas of innovation in agriculture Interested in science and technology João MeloJoão Fonseca Hydroponics Systems Master ´s Degree in Agricultural Engineering Except for all Urban Grow references [top left corner], all other images rights belong to their respective owners and are not our intellectual propriety Except for all Urban Grow references [top left corner], all other images rights belong to their respective owners and are not our intellectual propriety