2. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion Introduction OBJECTIVE: how colours can increase the effectiveness of communication? ? ? 1.Colour and symbolic properties 2.Colours used in branding, product and packaging design 3.McDonald’s colour strategy

3. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion The power of colour Theories of colour perception demonstrate its capability to affect the individual behaviour acquiring symbolic properties

4. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion Colour and marketing Colours reinforces the communication and marketing strategy Important for branding, product design and packaging design

5. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion The distinction between 'warm' and 'cool' colours Warm colours convey energy and dynamism Cool colours convey calm, stability and trust

6. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion McDonald’s case study Colours in brand strategy used to evoke feelings and catch costumers’ attention The same color schemes are used by McDonald’s competitors

7. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion Europewide rebranding initiative - McDonald's is going green New color schemes to promote a more healthier and eco-friendly image

8. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion The green rebranding brand-new products and services Best mix to change the overall customer’s perception of the company +

9. Introduction The power of colour Colour and marketing McDonald’s case study Conclusion - Colours can increase the effectiveness of communication Through symbolic properties - Therefore is an essential tool in the world of communication - Which should be studied more in depth