1. 1 Maximise your global growth

2. UK Trade & Investment Opportunities for British firms around the world 2 Foreign Direct Investment Export UK Trade & Investment helps UK-based companies succeed globally and assists overseas companies to bring high quality investment to the UK.

3. Exporting South West International trade landscape in the South West  196,609 SW registered companies (9.4% of UK base)  3% pro-active in product exports (5,700 companies)  UK record year for Exports in 2013 £304.3 billion  SW exports 2013 = £13.6bn (4.6% of UK total)  7.5% growth in 2013 (0.9% growth nationally)  1 in 4 EU companies export (UK average 1 in 5)  South West Lags behind in exporting 3 Source: HMRC and UK Trade & Investment National challenge to Double exports by 2020 to £1 trillion

4. Why exporting is good for business Become more dynamic, innovative and successful 4 60% UK companies that export are responsible for 60% of national productivity growth Companies that export:  More productive and innovative than non-exporters  More resilient to an economic downturn  Improve their financial performance  Boost their international profile and brand recognition / value  Are more likely to stay in business Source: Nottingham University / UK Trade & Investment

5. Characteristics of successful exporters South West companies can grow through exports 5 Imaginative Unique Creative Quality Style Excellence Ingenious Passion Differentiation Innovative Driven Resourceful Readiness

6. Wiggle – from bike shop to £140m global player

7. Westaway Sausages - Singapore

8. Playdale Playground Equipment - Singapore

9. Yellow House English - China

10. The Blue Sea Food Company – South Korea

11. Cuddledry – 40 Countries

12. Magmatic Limited – Across 90 countries

13. Tregothnan Estate - China

14. Green Fuels – Biodiesel across four continents

15. 1825

16. 1993 50 Countries

17. 2013 Alphasphere - Japan

18. UK Export Landscape Market development 18 Mature Markets US (£39.7bn) Germany (£30.7bn) Netherlands (£23.9bn) France (£22.4bn) Ireland (£18.1bn) Belgium (£13.6bn) Spain (£8.4bn) Italy (£8.3bn) Growth Economy Markets Brazil (£2.2bn) Russia (£5.6bn) India (£4.7bn) China (£13.7bn) Fast Emerging Markets South Africa Poland Saudi Arabia UAE Mexico Turkey Vietnam Dominant export markets for South West, Germany, France and US EU 58.6% Ireland Pop 4.5m £18.1bn

19. Changing world The world is converging 19 Demographic Transition Western World long lives, small families Developing World short lives, large families ‘The Asian Tilt’ - The move from West to East Emerging markets are drivers for recovery Rapid growth in internet access – the digital age

20. Changing world Demographic transition 20 For example... 1.3bn population in China 314m middle class by 2020 Shenzhen 12m population 100m urban residents since 2006

21. Children per Woman (Fertility) Life Expectancy 12345678 15 80 70 60 50 30 1964 Vietnam Changing world Demographic transition Source: Hans Rosling - Gapminder Foundation 2013 Developing world Average 2.5 children Healthier Living longer Wealthier Spending power 2.7

22. What type of exporter? The different types of current UK exporters 22 Source: UK Trade & Investment Strategic – Plan based upon market research Adaptive – Formal Plan that considers external influence Reactive – Informal plan in place Passive – Unplanned

23. Rising to the challenge Common hurdles to doing business internationally 23  Resource Costs  Legal, regulatory and IP issues  Managing risks overseas  Language and cultural barriers  Logistics  Access to finance and investment  Getting paid  Confidence

24. Provide Tactical and Strategic Assistance Package of support to help companies grow exports Trade Show Access (TAP) Export Comms Review (ECR) Market Visit Support Export Market Research Scheme Overseas Market Intro Service Export Business Training (P2E) Develop Export Partners (EEN) Tactical Strategic Accelerate Export Growth (G3) Mid-size Support program International Trade Advisers providing tailored support PLUS EEN and ERDF

25. How UKTI support can help you Expertise in every aspect of international trade International Trade Adviser  From the private sector  12-24 months assistance to companies  Proactively delivering support for export Intensive programme of assistance  Tailored support based on readiness, desire, capability and potential to grow exports

26. Global reach There are opportunities for UK exporters in all areas of the world British Embassies and Diplomatic offices based in 100 markets, with 2,400 UKTI staff that offer local, in-market knowledge and expertise. British Network Overseas Initiative

27. Partnership and Collaboration Working together to reach your export potential 27 Your Bank Your Accountant Your Lawyer Professional Service Organisations Higher Education Freight Forwarding Intellectual Property Office British Embassies and Diplomats

28. www.ukti.gov.uk/southwest 01275 370944 Call