4. The Beginning of a Long Journey… Now This is a long journey Healthcare is a big and complex issue, and no single company is going to provide a complete end- to-end solution.

5. Microsoft HealthVault

6. 6 Copernicus First astronomer to formulate a scientifically-based heliocentric cosmology that displaced the Earth from the center of the universe – the defining epiphany that began the Scientific Revolution. Legend has it that the first printed copy of De revolutionibus was placed in Copernicus' hands on the very day he died, allowing him to take farewell of his opus vitae (life's work).

7. Pre-Copernican Universe EARTH MOONSUN

8. Post-Copernican Universe SUN MOON EARTH

9. The Traditional Healthcare Universe FACILITY CONSUMER

10. Silos of Health Information: Year 1

11. Silos of Health Information: Year 1 + n

12. Silos of Health Information: Year Future

13. What is HealthVault? A platform for consumer empowerment and engagement with and through their personal health data

14. HealthVault is a Software + Services Platform SOFTWARESERVICES HealthVault Connection Center is a utility that allows users to add data from health and fitness devices such as heart rate monitors, blood pressure monitors, peak flow meters, glucometers, and pedometers. Microsoft HealthVault is an online personal health database with a set of XML interfaces that allows third parties to create valuable health, wellness, and fitness services for HealthVault users.

15. Devices Partner Applications HealthVault Platform Architecture

16. Physical HomeComputing HomeWeb HealthVault End-to-End Ecosystem Health Ecosystem

17. Physical HomeComputing HomeWeb HealthVault End-to-End Ecosystem Health Ecosystem

18. How Does HealthVault Work?

19. The Traditional Healthcare Universe FACILITY CONSUMER

20. Healthcare’s “Copernican Shift” CONSUMER

21. Consumers as the Aggregators

22. The HealthVault Ecosystem

24. Two Analogies

25. HealthVault = PayPal for health information PayPal is a financial transaction platform that allows you to store and share your banking information with thousands of online retail applications. Primary user relationship is with the online retail application Consumer trust is important for users of PayPal Consumer-centric data exchange platform HealthVault is a health information platform that allows you to store and share your health information with thousands of online health applications. Primary user relationship is with the online health application Consumer trust is important for users of HealthVault Consumer-centric data exchange platform

26. Both: Primary experiences are via partners

27. Both: Ingredient brands, driving functionality

28. Both: Just the information you want to share… All of your financial data Your financial data stored on PayPal All of your health data Your health data stored on HealthVault

29. Both: “Plumbing” that enables partner innovation

30. Ingredient Brands

31. Business stage similarities for two different platforms 2007 2009 1999 2001

32. HealthVault Interface

33. Copy TO HealthVault HealthVault Record Copy data to a HealthVault record

34. Copy FROM HealthVault Copy data from a HealthVault record HealthVault Record

35. Sync WITH HealthVault Sync data with a HealthVault record HealthVault Record

36. Stored IN HealthVault HealthVault Record Data is stored in a HealthVault record

37. How do we make money?

41. 41 DISCOVER Quick links to refine results without doing a new search. DISCOVER Quick links to refine results without doing a new search. LEARN Articles from leading industry resources that are related to the user’s query. LEARN Articles from leading industry resources that are related to the user’s query. ACT Sponsored Services Quickly discover HealthVault Applications relevant to your search query Sponsored Results Advertising is served up based on the relevancy of the search, plus a desired call to action in the advertisement. ACT Sponsored Services Quickly discover HealthVault Applications relevant to your search query Sponsored Results Advertising is served up based on the relevancy of the search, plus a desired call to action in the advertisement. SAVE Tool that allows users to save and organize articles from various searches in one place (accessed via user name and password). SAVE Tool that allows users to save and organize articles from various searches in one place (accessed via user name and password).

42. 42 The branded dashboard with health data can also live as a desktop gadget. Other gadgets (such as this blood pressure manager) can share biometric health data from HealthVault-compatible devices to keep your branded dashboard up to date. A branded channel in Windows Live Messenger can also let you keep track of your health data.

43. The HealthVault Ecosystem

45. Hospitals

46. CORE INSIGHTS: Hospitals Overall: How can I use innovation to add value to my brand? CORE INSIGHTS 1.How do I stay connected to my patients once they are discharged to improve outcomes and reduce re-admission rates? 2.How do I become more relevant and valuable to patients – driving more care into the facility? How do I build my brand and relevance to consumers? 3.How do I strengthen my relationship with referring physicians? HOW HEALTHVAULT CAN HELP 1.>> By creating a Medical Home for the patient with connected consumer Web applications 2.>> By making life easier for the patient with connected Web applications that already have all the patient’s information 3.>> By making a physicians administrative tasks easier and less costly with connected health records, automated appointments, and master med lists

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55. FOR ILLUSTRATIVE PURPOSES ONLY

58. Health Plans

59. Overall: How can I become a preferred health plan? CORE INSIGHTS 1.How do I create higher levels of consumer satisfaction with better tools? 2.How do I create higher levels of employer satisfaction with healthier employees? 3.How do I control my overall risk and costs while delivering on 1 and 2? HOW HEALTHVAULT CAN HELP 1.>> By increasing consumer engagement with connected health tools that don’t orphan consumer health information into a proprietary silo 2.>> By creating a more complete wellness service with employee access to hundreds – and eventually thousands – of compatible applications 3.>> By more effectively managing the current membership population with more engaged users and more enthusiastic employer support

60. Chronic Care  Acute Care Cycle Acute Incident Condition Gets Worse Situation Normal

61. Secondary Prevention: Flattening the Curve Helps avoid acute incidents Early Detection Situation Normal

62. FOR ILLUSTRATIVE PURPOSES ONLY

68. Devices + Consumer Services

69. Overall: How can I leverage the HealthVault Ecosystem to improve my business? CORE INSIGHTS 1.How do I generate more awareness for my business? 2.How do I acquire more users for my devices and/or Web applications? 3.How to I increase the value of a biometric device to consumers and professionals? HOW HEALTHVAULT CAN HELP 1.>> By driving traffic with Microsoft consumer touchpoints (MSN, Live, Messenger, Windows) and the HealthVault Ecosystem (Hospitals, Employers, Health Plans, other Consumer Services, Pharmacies) 2.>> By making health devices as easy to connect to the PC as a digital camera, thereby spurring innovation amongst Web applications that can use the device data 3.>> By helping people be more effective in the way they manage their health because what you measure you can manage…

70. FOR ILLUSTRATIVE PURPOSES ONLY

78. gradconn@microsoft.com

80. Trusted + SimpleOptimistic + Human

83. 83 Microsoft, HealthVault, and the HealthVault logo are trademarks of the Microsoft group of companies. © 2008 Microsoft Corporation. All rights reserved. Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399