1. M AKE Y OUR B RAND U NFORGETTABLE … V ISUALLY Anita Campbell, Small Business Trends @Smallbiztrends VisualMarketingBook.com@VisualMktgBook

2. 5 Visual Design Tips  Create a Compelling Logo  Use Color to Stand Out  Reinforce Your Personal Brand  Innovate  Engage Your Audience VisualMarketingBook.com@VisualMktgBook

3. 1. Create a Compelling Logo VisualMarketingBook.com@VisualMktgBook

4. Reinforce What Your Business Does VisualMarketingBook.com@VisualMktgBook

7. Memorable, Stands Out, Fits In VisualMarketingBook.com@VisualMktgBook

9. VisualMarketingBook.com@VisualMktgBook

10. Let’s Play: Name THAT Brand! VisualMarketingBook.com@VisualMktgBook

15. 3. Color: Name that Brand.

17. Use Color to Define Your Brand, Differentiate It VisualMarketingBook.com@VisualMktgBook

18. A Colorful Campaign To Stand Out in a Boring Banking World VisualMarketingBook.com@VisualMktgBook

19. A Colorful Campaign

23. 3. Reinforce Your Personal Brand

24. The Headshot… Becomes Unique And Meaningful VisualMarketingBook.com@VisualMktgBook

25. Case in Point: Michelle Villalobos Consultant & Speaker VisualMarketingBook.com@VisualMktgBook

28. Image: Take some risks, but keep it relevant VisualMarketingBook.com@VisualMktgBook

29. VisualMarketingBook.com@VisualMktgBook 4. Innovate

30. The Standard Business Card… Gets New Meaning VisualMarketingBook.com@VisualMktgBook

31. A local NEOhio company… Jakprints VisualMarketingBook.com@VisualMktgBook

33. 5. Engage Your Audience VisualMarketingBook.com@VisualMktgBook

34. Get people actively DOING VisualMarketingBook.com@VisualMktgBook

36. Instead, do what GRP, a recording studio, did VisualMarketingBook.com@VisualMktgBook

39. More Tips VisualMarketingBook.com@VisualMktgBook

40. On a Budget?  Keep file of design ideas for inspiration  Get help (referrals and Twitter!)  Invest in a great logo first  Repurpose design (print & online)  “Add as you go” design VisualMarketingBook.com@VisualMktgBook

41. Are Your Visuals Doing the Job? Form  Well designed  Intuitive  Legible and visible  Professional looking VisualMarketingBook.com@VisualMktgBook

42. Are Your Visuals Doing the Job? Meaning  Supports business goals  Style is appropriate  Content is understandable VisualMarketingBook.com@VisualMktgBook

43. Are Your Visuals Doing the Job? Function  Inviting  Has call to action  Easy to use and easy to find  Purpose is clear VisualMarketingBook.com@VisualMktgBook

44. T HANK YOU ! VisualMarketingBook.com@VisualMktgBook Anita Campbell, Small Business Trends @Smallbiztrends