1. 2011.11.17 Intergraph CAS © Websites and Online Redesign Creating Effective Websites and Online Presence for Intergraph CADWorx & Analysis Solutions’ Products

2. 2011.11.17 Intergraph CAS © (Some of) What Makes a Good Website  “Navigatable” –Have a sitemap –Have sensible links and flow from page to page –Try to have all links flow to/from the home page  Relevant and unique content –Don’t copy. Goole knows and will ding you for it buy pushing you further down the page rankings  Meta tags –Make sure you use them and they are pick up the keywords for the page  Good internal links –Ideally (when space allows) these should be more than “click here” –i.e. “For more info click here: Whitepaper: Learn about CADWorx Isometrics”  Good incoming links –From a highly ranked site or blog etc. i.e. www.coade.comwww.coade.com –From your blog –From your Facebook page etc.  Proper use of HTML headings –Use H1, H2, H3 headings  Use meaningful names for images, links etc. and tag all hyperlinked images –Not “12.jgp”, but “CADWorx-Plant-Layout.jpg” 2

3. 2011.11.17 Intergraph CAS © Website Examples Home page 3 Use of Social Media What’s Happening Product links

4. 2011.11.17 Intergraph CAS © Solutions Overview Page 4 Intergraph CAS solutions overview with product or suite synopsis Consistency Legible links to “product suite” information Legible links directly to “product” info

5. 2011.11.17 Intergraph CAS © Product Suite Page 5 Consistency but with enough change to indivi- dualize the page Product suite overview with product synopsis Contains legible links to “product” info

6. 2011.11.17 Intergraph CAS © Product Page 6 Feature SummaryProduct suite overview with UNIQUE product synopsis Product specific links

7. 2011.11.17 Intergraph CAS © Working Example  A working example of this mock site can be found here: ftp://dealer@ftp1.ftptoyoursite.com/!%20COADE%20Marketing%20!/WebSiteInfo/ICAS- Reseller-Example Copy to your hard drive for use/browsingftp://dealer@ftp1.ftptoyoursite.com/!%20COADE%20Marketing%20!/WebSiteInfo/ICAS- Reseller-Example  Collateral for your website can be found in the product sheets, many of which are localized. These can be found here: ftp://dealer@ftp1.ftptoyoursite.com/!%20COADE%20Marketing%20!/Intergraph-Product- Factsheets ftp://dealer@ftp1.ftptoyoursite.com/!%20COADE%20Marketing%20!/Intergraph-Product- Factsheets  The example website was done using “Web Page Maker”, which retails for about $50 http://www.webpage-maker.com/http://www.webpage-maker.com/  FTP info: user: dealer pass: dealer77070 FTP URL: ftp1.ftptoyoursite.comftp1.ftptoyoursite.com 7