Presentation is loading. Please wait.

Presentation is loading. Please wait.

Philip van Londen. Workgroup III AWARENESS AIDA TOOLS.

Published byAna Clewis Modified over 10 years ago

Similar presentations

Presentation on theme: "Philip van Londen. Workgroup III AWARENESS AIDA TOOLS."— Presentation transcript:

1 Philip van Londen

2 Workgroup III AWARENESS AIDA TOOLS

3 Workgroup III Awareness Raising

4 Awareness>>> Promotion Passive>>> (Pro)active Information>>> Action We can help you!

5 AIDA

6 A ttention I nterest D esire A ction

7 A ttention

8 Bookmark Posters Banners Flyers Email Announcements Joke Personal remark Banana Teaser

9 I nterest Displays Web info Targeted, detailed flyers Radio spots Event partner Detailed information (email) Adresses Pictures

10 D esire Spokespersons TV coverage Resource lists Special event Feature stories Testimonials Good practices A profound message

11 A ction Personal appointments Free seminar Skill class invitation Free food Inivitation Solution

12 A ttention I nterest D esire A ction

13 TOOLS Teaser Web site Cards We can help you!

14 Teaser draws attention leads to information

15 Web site information adresses national projects

16 Cards takes away fears make them desire

17 We can help you! more desire and ACTION

18 ACTION selling ideas leaving brochures getting an invitation hiring persons

19 AttentionInterestDesireAction Bookmark Posters Banners Flyers Email Announcements Displays Web info Targeted, detailed flyers Radio spots Event partner Spokespersons TV coverage Resource lists Special event Feature stories Testimonials Personal appointments Free seminar Skill class invitation Free food Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling

20 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active

21 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement

22 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement more personal

23 AttentionInterestDesireAction Advertising Public relations Publicity General/dept. Advertising Direct marketing Personal selling Sales promo. Personal selling (pro)active emotional/involvement more personal more labour-intensive

24 Thank you! Questions? Philip van Londen

Download ppt "Philip van Londen. Workgroup III AWARENESS AIDA TOOLS."

Similar presentations

The Promotional Mix Sports & Entertainment Marketing.

The Promotional Mix Sports & Entertainment Marketing.
Promotion BDI3C. Promotion We use promotion to bring our product or service to the attention of the target market. Promotional activities include advertising,

Promotion BDI3C. Promotion We use promotion to bring our product or service to the attention of the target market. Promotional activities include advertising,
Marketing and your library Alison

Marketing and your library Alison
What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.

What Makes a Good Ad?. Advertising  Goal A good ad will encourage consumers to remember the product.
Project Wisdom Sharing your goal or idea with others.

Project Wisdom Sharing your goal or idea with others.
The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives 7Ps – Price, Product,

The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives 7Ps – Price, Product,
Small Business Resource Power Point Series Publicity.

Small Business Resource Power Point Series Publicity.
Marketing in Uncertain Economic Climates  Effective Budgeting  Maximization of Your Marketing Dollar  Creating Effective Campaigns  Increasing Revenues.

Marketing in Uncertain Economic Climates  Effective Budgeting  Maximization of Your Marketing Dollar  Creating Effective Campaigns  Increasing Revenues.
Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes: Chapter 14 Integrated Marketing Communications.

Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes: Chapter 14 Integrated Marketing Communications.
Marketing Communications

Marketing Communications
Copyright © 2004 South-Western. All rights reserved.14–1 Learning Goals Explain promotion benefits. advertising personal selling sales promotion. public.

Copyright © 2004 South-Western. All rights reserved.14–1 Learning Goals Explain promotion benefits. advertising personal selling sales promotion. public.
2015 is the............ Achieve more success & profit in selling seeds & plants in 2015!

2015 is the Achieve more success & profit in selling seeds & plants in 2015!
A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS

A REVIEW OF: PROMOTION/IMC & ADVERTISING FRAMEWORKS
2.09 SEM II. ROI ROI is short for “Return On Investment” There are many ways to do so, such as: Developing a promo budget Developing a promo calendar.

2.09 SEM II. ROI ROI is short for “Return On Investment” There are many ways to do so, such as: Developing a promo budget Developing a promo calendar.
Reaching New Heights... Promotional Brand, Collateral Design, and Events Chapter XI Integrating Marketing in the Leisure Industry.

Reaching New Heights... Promotional Brand, Collateral Design, and Events Chapter XI Integrating Marketing in the Leisure Industry.
Promotional Concepts & Strategies

Promotional Concepts & Strategies
Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.

Print Direct Mail Newsletters, Brochures & Posters Newspapers & Magazines Press Releases Annual Reports Organization Profile Television & Radio Local.
Marketing Communications

Marketing Communications
Marketing Methods. Digital Safari Institute GreenBizz Project Integrated Marketing Advertising = Paid Advertising = Paid Public Relations = Free! Public.

Marketing Methods. Digital Safari Institute GreenBizz Project Integrated Marketing Advertising = Paid Advertising = Paid Public Relations = Free! Public.
Fashion Advertising and Promotion

Fashion Advertising and Promotion

Similar presentations

Ads by Google