2.  Focus on these three ◦ Resources  TIME & MONEY  Constantly keeping an eye changes/trends ◦ Four Square ◦ Facebook Timeline ◦ Google+ ◦ Pinterest

4.  Keep it fun (unless serious situation)  Ask questions  Respond!  Post regularly, but don’t post just to post

5.  Facebook advertising is inexpensive, and it is easy to target specific audiences and also easy to track your results  You do not need a lot of technical knowledge  Paying for impressions vs. clicks (varies by market)  http://www.facebook.com/business/ads/ http://www.facebook.com/business/ads/

6.  Apps to consider: ◦ Wildfire ~ www.wildfireapp.comwww.wildfireapp.com ◦ TopTab ~ www.toptabapp.comwww.toptabapp.com ◦ SocialPrize ~ www.socialprize.comwww.socialprize.com ◦ Bulbstorm ~ www.bulbstorm.comwww.bulbstorm.com

8.  Late May/Early June Sweepstakes: 3051 entries  July – shorter time period, no email blast: 1405  Holiday Promotion: 397  Cost to run each promotion: $67 or less

13.  Create a channel ◦ http://www.youtube.com/thewifair http://www.youtube.com/thewifair  Improve image, introduce your brand to potential customers, re-introduce or re-image your brand  Make it social. View other videos, like and comment – this increases your presence and helps others find your videos

14.  FREE  Great way to set up posts and tweets to go out if you are not in the office or know you’ll be busy…  BUT beware – you need to be monitoring daily or it may backfire on you.  Also allows you to monitor all of your social networks simultaneously.

15.  If your partners, sponsors, vendors are on social networks be sure to connect with them and use each other’s content  Great way to add value to sponsorships

16.  Promote your social media channels via your other marketing (advertising, collateral, etc.)  Website Icons and Plug-ins ◦ http://developers.facebook.com/docs/plugins/ http://developers.facebook.com/docs/plugins/  Ask your partners to help and return the favor

17.  2010 Sky Glider Incident ◦ Our fans and followers told us that we should have been updating them via social media about what was going on ◦ Great learning experience ◦ Be timely and be honest  2011 Opening Night Violence ◦ No way to update people during the incident (outside of our grounds, weren’t aware until next morning) ◦ Did use Facebook and Twitter to get the word out about the new admission policy ◦ Also used social media to RESPOND to complaints, questions, etc.

20. Why hasn't state fair made a public recognition on this page as to what happened last night. I want to know what will be done to prevent this from happening again. As for going I am sad to say my family will not be there. I will not subject my family to this. I will be returning to the state fair tomorrow without a second thought. As to why there hasn't been a public announcement on Facebook, give it some time. They can't just make a post willy nilly. This is a public relations disaster and some thought needs to be given to what they want to, and should, say. And it's only the morning after here. they have to figure out how to make it sound like it was an isolated incident.........even though it started at 7pm, and lasted past 1am in the surrounding communities. Do you really think they are going to tell you something bad happened, hell no, they are going to cover it up with cream puffs I hope the security there is multiplied after last night....I'm considering not even going there anymore after that and I already purchased 4 tickets...very disappointed. Seems the story's get worse every year. :/ cancelled my Wisconsin State Fair Plans due to safety concerns!! What are my friends doing instead???Wisconsin State Fair