1. Growing Business & Encouraging Entrepreneurship Warrick Malcolm – Scottish Chambers of Commerce

2. Culture –Risk taking –Celebrates Success –Accepts failure, not damns –Enjoys competition & change

3. Creativity Drive Ambition Enthusiasm Risk Challenging Bloody Mindedness!

4. Sell the future and the vision Sell innovation Sell being the best Will lead to profit and A Smart Successful Scotland for all of Scotland

5. Innovating Business & Encouraging Entrepreneurship Susan Love – Federation of Small Businesses

6. Joined-up Scotland plc Finance Timescales People Aspiration

7. Learning & Skills Ian Duff - SCDI

8. Issues Learning & skills environment must be demand driven Educational environment not aligned with young peoples’ experiences or the workplace Focus required on soft skills & creativity

9. Solutions Active support for Determined to Succeed by the business community Realign the school environment and the training of teachers Rethinking targets and measures of success of the education system

10. Connecting Scotland & Competing in a Global Marketplace Matthew Farrow – CBI Scotland

11. Speakers Susan Rice John Boyle

12. Brand Strong brand, different elements Laissez-faire vs intervention Self-Belief Vital, but how to improve?

13. Digital Connectivity Coverage -> take-up -> quality of use Public sector best practice Skills

14. Regulation Must be: Stable Responsive Joined-up Scotland’s scale should help, but hasn’t

15. Physical Connectivity Is fundamental to business Long term funding Delivery TPRA

16. Making Connections Peer countries Resources Priorities

17. Living & Working in Scotland Steve Gold – Institute of Directors

18. It is clear that none of the 5 strands exist in isolation, all are linked Rapid growth in infrastructure – long way to go Indigenous/Fresh Talent Scotland in the world marketplace Attractiveness

19. Copyright Gordon Hewitt 2004 “Beyond the Knowledge Economy – Small Country, Big Impact?” Professor Gordon Hewitt Distinguished Professor of International Business & Corporate Strategy Michigan Business School Friday April 23, 2004

20. Copyright Gordon Hewitt 2004 THE “STRATEGY” DILEMMA Traditional Assumptions & Definitions New Assumptions & Definitions How to Play the Game Better Creating New Games/New Rules Imitation ? Benchmarking ? Innovation ? Discovery ? GETTING AHEAD or CATCHING UP ?

21. Copyright Gordon Hewitt 2004 QUO VADIS SCOTLAND ? SMART What kind of “smartness” would give us access to major global opportunities ? What kind of “knowledge” would create disproportionate impact? SUCCESSFUL What should be our scorecard for success? How to think differently about innovation and advantage? SCOTLAND What’s the unit of analysis ? How do we think about “our resources” ?

22. Copyright Gordon Hewitt 2004 WHAT SHOULD WE HAVE LEARNED ? It was not the USA, despite pioneering knowledge of telecommunications (Bell Labs) which created global standards in mobile telephony. It was not Sony or Bertelsmann, with their accumulated know-how in sound technology, who created the digital music revolution. It is not pharmaceutical companies, despite their knowledge of biochemistry & pharmacology, etc., who are pushing the frontiers of preventive healthcare. It was not Microsoft, despite its dominance of operating systems, who created the world’s leading search engine.

23. Copyright Gordon Hewitt 2004 SYMBOLS OF THE REVOLUTION CONVERGENCE New Categories & Connections DIGITAL ECONOMICS Altering Time, Space & Method INTERNET IMPACT Knowledgeable, Militant, Connected Consumers BOTTOM OF THE PYRAMID Role of “Emerging Economies” NEW GAMES NEW RULES NEW INDUSTRIES NEW MODELS NEW STANDARDS FORCES SHAPING THE GLOBAL BUSINESS SYSTEM

24. Copyright Gordon Hewitt 2004 BECOMING A NODAL PLAYER (i.e. “Really Smart”) IN THE NEW LANDSCAPE BECOMING A NODAL PLAYER (i.e. “Really Smart”) IN THE NEW LANDSCAPE CONVERTING KNOWLEDGE INTO IMPACT Intellectual Influence- “Creating the New Industry Agenda” Network Influence- “Creating the New Connections” Access Influence- “Creating the Entry Gate” Standards Influence- “Creating Dependency & Trust”

25. Copyright Gordon Hewitt 2004 “Beyond the Knowledge Economy – Small Country, Big Impact?” Professor Gordon Hewitt Distinguished Professor of International Business & Corporate Strategy Michigan Business School Friday April 23, 2004