1. Kooky Creations Unit 3 Folio 2 possible briefs My class had fun with it, but we’re a bit crazy

2. Define the brief Sore Stickers A well known medicinal company plans to launch a new range of adhesive wound dressings. These new ‘Sore Stickers’ are intended for use by a young age group ranging from 6 – 15 years old. The company has tried to corner this market previously. However, they wish to reassess the changing trends and interests of this audience to promote the sales of their product in an increasingly competitive market place. They aim to introduce a range of adhesive dressings that are different to anything currently on the shelves. It is important that the product is both functional and fun as the main purchaser is intended to be the guardians of the target user. The company require the services of Kooky Creators to develop the product of ‘Sore Stickers’ into a final presentation piece/s. Completion of this brief will include the design of the following: ‘Sore Stickers’ name/logo Adhesive dressing/s Package design

3. Just interesting info. BAND-AID® Brand Adhesive Bandages Beginnings Who hasn't used BAND-AID® Brand Adhesive Bandages? In a world full of cuts, scrapes, blisters and bruises it seems hard to imagine life without those little adhesive bandages. Of course, there have always been cuts and scrapes, but there haven’t always been adhesive bandages. This fact was painfully clear to a young housewife named Josephine Dickson. Back in 1920, this newlywed was living in New Brunswick, New Jersey, with her husband Earle, and though married life agreed with her, housekeeping did not. Not that she didn't try. When Earle came home from his job as a cotton buyer at Johnson & Johnson, Josephine would always have dinner on the table. Unfortunately, she'd also have several cuts or burns on her fingers. Without an adhesive bandage, Josephine had no easy way of bandaging her own cuts. Earle had to cut pieces of adhesive tape and cotton gauze and make a bandage for each wound. This happened day after day-and, day after day Josephine needed more bandages. They were in a real bind. Finally, after several weeks of kitchen accidents, Earle hit upon an idea. (Luckily for Johnson & Johnson, his idea was not to go out and hire a cook.) No, Earle sat down and prepared some ready-made bandages by placing squares of cotton gauze at intervals along an adhesive strip and covering them with crinoline. Now all Josephine had to do was cut off a length of the strip and wrap it over her cut. In a way, it was a mother who was responsible for the invention of the BAND-AID® Brand Adhesive Bandage. Earle soon told his boss at work about his new invention and soon the first adhesive bandages were being produced and sold under the world famous BAND-AID® trademark. Earle was eventually rewarded with a position as Vice President in the company, where he stayed until his retirement. As for Josephine, history does not record whether she ever mastered the art of accident-free cooking. But we do know she had plenty of BAND-AID® Brand Adhesive Bandages available just in case. Earle Dickson may not have realized what a cutting edge product he was inventing, but it certainly stuck around.

4. Define the brief Personality Plunger – Celebrity Cleaner ‘Hilarious Homewares’ are a new company who have realised that consumers aged 20 - 35 years of age, are showing a growing interest in the areas of novelty products and homewares. Hilarious Homewares figure that by combining these two areas into a range of novelty household products they will be able to further appeal to this audience. The company wish to develop a range of bathroom accessories, beginning with the designs of a drain plunger and/or a toilet brush. Hilarious Homewares have noticed that the target audience are also intrigued by celebrities and media personalities and often purchase novelty items which resemble these people. They think that the idea of cleaning your toilet with a celebrity would be ‘hilarious’. The product/s must have a strong likeness to the person and be functional. Hilarious Homewares require the services of Kooky Creators to develop the products of ‘Personality Plunger’ or ‘Celebrity Cleaner’ into a final presentation piece/s. Completion of this brief will include the design of the following: ‘Personality Plunger’ or ‘Celebrity Cleaner’ name/logo The design of the ‘Personality Plunger’ or ‘Celebrity Cleaner’ Package design