1. Communication Resources for Pandemic Influenza Planning Tanya Johnson, MPH Health Communications Specialist Contractor, Logistics Health Inc. Immunization Safety Office (ISO)

2. Strategies for Outreach E-newsletters Intranet sites Targeted e-mails  Healthcare providers  Emergency Response Workers  Emergency Response Planning Officials

3. Ideas for Outreach State & Local Chapters of Professional Associations  AMA  AAP  Amer. Pharmaceutical Assoc.  American Nurses Assoc.  Emergency Nurses & Physicians Groups  Emergency Medical Services (EMS) Groups State & Local Health Departments

4. Considerations for Future Outreach Provide communication training  Basic communication  Risk communication Provide VAERS training to your healthcare providers  What to report  When to report  How to report

5. CERC Training Crisis and Emergency Risk Communication Training Module available Online In-person trainings Web site: http://emergency.cdc.gov/cerc/ Email: cercinfo@cdc.gov

6. SiteScape Secure site for Vaccine Safety Project Area Coordinators  Information Sharing  Discussion Forum  team.cdc.gov Share your successes and challenges with CDC and other state area coordinators

7. Pandemic Influenza Exercise September 16-18, 2008 Functional/Limited Full-Scale Exercise Fifth in a series of functional exercises Focus on community mitigation and medical surge during USG Stage 5 Conducted in “real time”

8. Pandemic Influenza Exercise 5 states will be active exercise participants through activated EOCs Pan Flu Vaccine Safety State Area Coordinators from these states will be encouraged to participate to exercise:  Overall State/Area Case Reporting  Submitting VAERS data  Discussing Communications/Outreach Activities

9. Thank you. Questions?

10. Considerations Limited Time Limited Resources

11. Available Communication Resources PandemicFlu.gov http://pandemicflu.gov/news/rcommunication.htm  Crisis & Emergency Risk Communication (CERC) Training – CDC  Pandemic Influenza Pre-Event Message Maps – CDC  Effective Media Communication during Public Health Emergencies - WHO  WHO Outbreak Communications Guidelines  Communicating in a Crisis: Risk Communication Guidelines for Public Officials - SAMSA

12. CERC Training Crisis and Emergency Risk Communication Training Module available Online In-person trainings Web site: http://emergency.cdc.gov/cerc/ Email: cercinfo@cdc.gov

13. Message Maps Example: How safe will a pandemic influenza vaccine be? The U.S. and others have experience in making safe and effective influenza vaccines.  Influenza vaccine cannot give someone influenza.  The most common side effects are sore arm and redness.  Most people who get vaccinated for annual influenza have no side effects. Before being used, new vaccines pass many safety tests.  Safety tests are conducted at each step in development.  Safety standards are very high.  The Food and Drug Administration and panels of experts review safety findings before approving vaccines. Vaccines being used continue to be monitored for safety.  There is a system in place for monitoring vaccine use.  This monitoring helps identify rare adverse events.  Vaccines against a pandemic would have to meet existing safety requirements.

14. Ideas for Outreach State & Local Chapters of Professional Associations  AMA  AAP  Amer. Pharmaceutical Assoc.  American Nurses Assoc.  Emergency Nurses & Physicians Groups  Emergency Medical Services (EMS) Groups State & Local Health Departments

15. Pandemic Influenza Exercise September 16-18, 2008 Functional/Limited Full-Scale Exercise Fifth in a series of functional exercises Focus on community mitigation and medical surge during USG Stage 5 Conducted in “real time”

16. Pandemic Influenza Exercise 5 states will be active exercise participants through activated EOCs Pan Flu Vaccine Safety State Area Coordinators from these states will be encouraged to participate to exercise:  Overall State/Area Case Reporting  Submitting VAERS data  Discussing Communications/Outreach Activities

17. Thank you. Questions?