1. Chapter 4 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 1 Writing Business Messages

2. Learning Objectives 1.Being sensitive to your audience’s needs 2.Building strong audience relationships 3.Controlling your style and tone 4. Choosing strong words for a message 5.Composing sentences and paragraphs 6.Using technology for business messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 2

3. Being Sensitive to Your Audience’s Needs Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 3

4. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 4 The “You” Attitude SpeakingWriting

5. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 5 Business Etiquette DiplomacyDiplomacy RespectRespect TactfulnessTactfulness

6. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 6 Positive Emphasis Avoid Negativity Employ Euphemisms

7. Bias-Free Language Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 7 PrejudicesPrejudices PerceptionsPerceptions StereotypesStereotypes

8. Building Strong Relationships with Your Audience Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 8

9. Establish Credibility Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 9 HonestyHonesty AwarenessAwareness EndorsementsEndorsements ConfidenceConfidence

10. Establish Credibility Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 10 ObjectivityObjectivity CredentialsCredentials PerformancePerformance SinceritySincerity

11. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 11 Build Company Image CommunicationStyle CommunicationGuidelines

12. Controlling Your Style and Tone Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 12

13. Conversational Tone Differentiate between texting and writingDifferentiate between texting and writing Avoid obsolete and pompous languageAvoid obsolete and pompous language Avoid preaching and braggingAvoid preaching and bragging Be careful with intimacyBe careful with intimacy Be careful with humorBe careful with humor Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 13

14. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 14 Plain Language Read It! Understand It! Take Action!

15. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 15 Use the Right Voice ActivePassive Direct Assertive Indirect Diplomatic

16. Composing Your Message: Choosing Powerful Words Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 16

17. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 17 Choosing Words Correct Effective

18. Balancing Words Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 18 Abstraction Concreteness Concepts Qualities Characteristics Tangible Objective Visualization

19. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 19 Finding Words Clichés & Buzzwords Technical Jargon Technical Jargon Strong Words Strong Words Familiar Words Familiar Words

20. Composing Your Message: Writing Effective Sentences Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 20

21. Simple Complex Compound Compound- Complex Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 21 Sentence Types

22. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 22 Emphasize Key Ideas Use More Words Position the Words Sentence Subjects Sentence Subjects Dependent Clauses Dependent Clauses

23. Composing Your Message: Crafting Coherent Paragraphs Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 23

24. Paragraph Elements Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 24 Topic SentenceSupport SentencesTransitional Elements

25. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 25 IllustrationIllustration ClassificationClassification Cause and EffectCause and Effect Problem and SolutionProblem and Solution Compare and ContrastCompare and Contrast Paragraph Options

26. Using Technology to Compose and Shape Your Messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 26

27. Format with Technology Style sheets, style sets, templates, and themesStyle sheets, style sets, templates, and themes Boilerplate and document componentsBoilerplate and document components Auto-correction and auto-completionAuto-correction and auto-completion File merge and mail mergeFile merge and mail merge Endnotes, footnotes, indexes, and tables of contentsEndnotes, footnotes, indexes, and tables of contents Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 27

28. Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 4 - 28 Writing Business Messages