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Business & Society Business & Society Ethics, Sustainability, and Stakeholder Management Eighth Edition Archie B. Carroll Ann K. Buchholtz © 2012 South-Western, a part of Cengage Learning 1
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Chapter 10 Ethical Issues in the Global Arena © 2012 South-Western, a part of Cengage Learning 2
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Learning Outcomes © 2012 South-Western, a part of Cengage Learning 1.Differentiate between the concepts of internationalization and globalization of business. 2.Summarize arguments for and against globalization. 3.Explain the ethical challenges of multinational corporations (MNCs) in the global environment. 4.Summarize the key implications of the following ethical issues: infant formula controversy, Bhopal tragedy, sweatshops and human rights abuses, and the Alien Tort Claims Act. 5.Define corruption and differentiate between bribes and grease payments. Outline the major features of the Foreign Corrupt Practices Act. 6.Discuss the growing anticorruption movement and the key players in this movement. 7.Identify and discuss strategies for improving global ethics. 3
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Chapter Outline The New, New World of Global Business MNCs and the Global Business Environment Ethical Issues in the Global Business Environment Improving Global Business Ethics Summary Key Terms 4 © 2012 South-Western, a part of Cengage Learning
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The Rise of Global Business The rise of global business is one of the most critical developments of the past half century. Characterized by a rapid growth of foreign direct investment in developing nations like China, India, and Russia. There is a growing backlash against global business. Terrorism Stock market instability Global recession 5 © 2012 South-Western, a part of Cengage Learning
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Transnational Economy Transnational economy A term for the new expanded marketplace. Trade in goods, a much smaller trade in services, the international movement of labor, and international flows of capital and information. Business must strive to be a leader in all developed markets. 6 © 2012 South-Western, a part of Cengage Learning
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Eras of Internationalization © 2012 South-Western, a part of Cengage Learning 7
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Friedman’s Eras of Globalization 8 © 2012 South-Western, a part of Cengage Learning
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Expanding Concepts of Global Business Internationalization A process by which firms increase their awareness of the influence of international activities on their future and conduct transactions with firms from other countries. Globalization/ Globalism The global economic integration of many formerly national economies into one global economy. Has spurred backlash. 9 © 2012 South-Western, a part of Cengage Learning
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Backlash Against Globalization Outsourcing/Offshoring of jobs to less- developed nations Tenth anniversary of NAFTA in 2004 10 © 2012 South-Western, a part of Cengage Learning
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Globalists and Antiglobalists 11 © 2012 South-Western, a part of Cengage Learning
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Pros and Cons of Globalization 12 © 2012 South-Western, a part of Cengage Learning IMPACTONIMPACTON GlobalistsAntiglobalists ConsumersFree trade promotes lower costs, etc. Benefits the wealth at the expense of the poor EmployeesFaster economic growth Higher wages Improved working conditions Places profits above people EnvironmentCreates resources needed to address environmental issues Exploits and destroys ecosystems More pollution Developing Nations Promotes national economic development, higher standard of living, better working conditions, cleaner environments. World financial institutions conspire to keep poor nations in debt Human RightsCreates cultures that support law and free expression. Spreads economic / political freedom to far corners Corporations pursing profits ignore human rights violations, abuse of workers, free speech, etc.
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MNCs and the Global Business Environment Multinational Corporations (MNCs) Corporations operating with offices, factories, and headquarters in more than one country. Most major U.S. corporations are MNCs. Underlying challenges of operating in the new world of business Corporate legitimacy Differing philosophies between MNCs and host countries MNC and host country challenges 13 © 2012 South-Western, a part of Cengage Learning
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Underlying Challenges in a Multinational Environment Two major challenges 1.Achieving corporate legitimacy in an unfamiliar society. 2.Differing philosophies between MNCs and host countries. 14 © 2012 South-Western, a part of Cengage Learning
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The Dilemma of the Multinational Corporation 15 © 2012 South-Western, a part of Cengage Learning Home Country Stakeholder Pressures Host Country Stakeholder Pressures Standards Practices Ethics Laws Culture Customs System of Government Socioeconomic System Standards Practices Ethics Laws Culture Customs System of Government Socioeconomic System Standards Practices Ethics Laws Culture Customs System of Government Socioeconomic System Standards Practices Ethics Laws Culture Customs System of Government Socioeconomic System The Multinational Corporation
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Other MNC-Host Country Challenges Cultural differences Business and government differences Management and control of global operations Organizational structure and design Human resource management Exploration of global markets Modify or redesign products appropriate for the intended market Be sensitive to the impacts of products Be sensitive to politically-vulnerable products 16 © 2012 South-Western, a part of Cengage Learning
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Ethical Issues in the Global Business Environment 17 © 2012 South-Western, a part of Cengage Learning
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The Infant Formula Controversy Classic illustration of ethical questions that arise when conducting business abroad. Health risks from using formula: No refrigeration Unsanitary conditions Unclean water Using diluted concentration Bottle feeding led to increases in malnourished babies. Nestlé marketed formula to mothers who did not know how to use it properly. Protestors caused Nestlé to change its marketing practices. 18 © 2012 South-Western, a part of Cengage Learning
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Plant Safety and the Bhopal Tragedy A leak of methyl isocyanate gas at a Union Carbide Plan in Bhopal, India killed over 2,000 and injured 200,000. Raised many ethical questions: Should MNCs have the same standards at home and abroad? Is it acceptable to locate a dangerous plant where the workforce is unskilled and uneducated, and where the populace is unaware of the risks? How wise are laws that require plants to be staffed entirely by local employees? What is the responsibility of corporations and governments in allowing the use of safe products that become dangerous because of local conditions? 19 © 2012 South-Western, a part of Cengage Learning
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Sweatshops, Human Rights, and Labor Abuses MNC’s use of women and children to cheaply staff factories. Many major corporations and many countries have been involved. Sweatshops Characterized by child labor, low pay, poor working conditions, worker exploitation, and health and safety violations. Increased scrutiny of sweatshop practices in recent years. 20 © 2012 South-Western, a part of Cengage Learning
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Social Accountability 8000 An effort to improve sweatshop conditions created by Social Accountability International (SAI) 1.Child Labor 2.Forced Labor 3.Health and Safety 4.Freedom of Association and Right to Collective Bargaining 5.Discrimination 6.Discipline 7.Working Hours 8.Compensation 9.Management Systems 21 © 2012 South-Western, a part of Cengage Learning
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Alien Tort Claims Act and Human Rights Violations Alien Tort Claims Act (ATCA) Allows foreign individuals to sue U.S. firms in U.S. courts for companies’ actions abroad. May become a powerful tool to increase corporate accountability abroad. 22 © 2012 South-Western, a part of Cengage Learning
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Corruption, Bribery, and Questionable Payments The most frequent and severe ethical problems in global business are Corruption Bribes Questionable payments 23 © 2012 South-Western, a part of Cengage Learning
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Corruption Attempts to influence the outcomes of decisions wherein the nature and extent of the influence are not made public. Instances of corruption Bribery of government officials Giving of questionable political contributions Misuse of company assets for political favors Kickbacks and protection money for police Free junkets for government officials Secret price-fixing agreements Insider dealing 24 © 2012 South-Western, a part of Cengage Learning
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Arguments For and Against Bribery 25 © 2012 South-Western, a part of Cengage Learning
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Bribes versus Grease Payments Grease Payments Money given to minor officials to expedite processes. Relatively small sums of money given for the purpose of getting minor officials to: Do what they are supposed to be doing Do what they are supposed to be doing faster Do what they are supposed to be doing better Bribes Relatively large amounts of money given for the purpose of influencing officials to make decisions or take actions that they otherwise might not take. Money given, often to high-ranking officials, to get them to purchase goods or services. 26 © 2012 South-Western, a part of Cengage Learning
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Initiatives Against Bribery 27 © 2012 South-Western, a part of Cengage Learning
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Improving Global Business Ethics 1.Develop worldwide codes of conduct. 2.Factor ethics into global strategy. 3.Suspend activities when faced with unbridgeable ethical gaps. 4.Develop periodic ethical impact statements that assess the underlying moral justifications for corporate actions and their results. 28 © 2012 South-Western, a part of Cengage Learning
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Balancing and Reconciling Ethics Traditions The Challenge of the Multinational Corporation 29 © 2012 South-Western, a part of Cengage Learning Home Country Ethical Standards Host Country Ethical Standards OR
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Ethical Choices in Home versus Host Country Situations 30 © 2012 South-Western, a part of Cengage Learning International Law Global Codes of Conduct BROAD MIDDLE GROUND Mix of Home and Host Country Standards CULTURAL RELATIVISM ETHICAL IMPERIALISM Cultural standards Ethical/moral standards of home country Home Country Host Country Cultural standards Ethical/moral standards of host country Application of Ethical Principles
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Ethical Choices in Home versus Host Country Situations (continued) Questions to be resolved by management Which ethical standards will be used? Which ethical standards will transcend national boundaries? Worker and product safety? Fair treatment? Health? Discrimination? Freedom? Minimum pay? Consumer rights? Environmental Protection? What constitutes moral minimums in each category? 31 © 2012 South-Western, a part of Cengage Learning
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Principles and Codes for Socially Responsible Business Practices Caux Round Table: Principles for Business CERES Principles Universal Declaration of a Global Ethic The MacBride Principles The Maquiladoras Standards of Conduct Principles for Global Corporate Responsibility 32 © 2012 South-Western, a part of Cengage Learning
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Strategies for Improving Global Business Ethics Create global codes of conduct. Integrate ethics into a global strategy. Suspend activities in host country. Create ethical impact statements and audits. 33 © 2012 South-Western, a part of Cengage Learning
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Taking Action Against Corruption Five steps to a successful anticorruption program: 1.High-level commitment by top management 2.Detailed statements of policies and operating procedures 3.Training and discussion of policies and procedures 4.Hotlines and help lines for all organizational members 5.Investigative follow-up, reporting, and Disclosure 34 © 2012 South-Western, a part of Cengage Learning
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Key Terms Alien Tort Claims Act (ATCA) Anticorruption movement Antiglobalists Bhopal tragedy Bribe Payers’ Index (BPI) Bribes Caux Roundtable Principles Corruption Corruption Perception Index (CPI) Council on Economic Priorities (CEP) Cultural relativism Ethical impact statements Ethical imperialism Fair Labor Association (FLA) Foreign Corrupt Practices Act (FCPA) GBS Codex Globalism, globalization Globalists Grease payments Hypernorms Infant formula controversy © 2012 South-Western, a part of Cengage Learning 35
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Key Terms (continued) Internationalization Less-developed countries (LDCs) Multinational corporations (MNCs) North American Free Trade Agreement (NAFTA) Offshoring Outsourcing Public Integrity Index Social Accountability International Sweatshops Transparency International UN Convention Against Corruption (UNCAC) UN Global Compact © 2012 South-Western, a part of Cengage Learning 36
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