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The NRMCA National Accounts Program
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WWW. NRMCA.ORG Advocacy Codes & Standards Research & Engineering Operations & Safety Training & Education Promotion
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WWW. NRMCA.ORG NRMCA National Resource Directors
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WWW. NRMCA.ORG Role of Resource Director: Facilitate Resources Technology Transfer Seminars General Calls Specification Review Field Issues National Accounts Focus National Accounts Promotion Program
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WWW. NRMCA.ORG Our Ultimate Goal... to provide our National Accounts with the best, most up to date information on how to better utilize one of the most widely used yet misunderstood building materials.
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WWW. NRMCA.ORG Target Markets Flowable Fill Self Consolidating Concrete (SCC) Insulated Concrete Forms (ICF) Parking Lots Pervious Concrete
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WWW. NRMCA.ORG National Accounts Promotion Program Targeted to National Accounts “Large Users of Construction Materials” “Big Box Retailers” Changing Specifications Before Projects are Let for Bid Support Local Promotion When Requested
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WWW. NRMCA.ORG
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Significant Accomplishments EPA Terracon Regency Centers Wal-Mart
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WWW. NRMCA.ORG Today we are in unfamiliar territory
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WWW. NRMCA.ORG 34.1% increase
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WWW. NRMCA.ORG Looking at our history... 2003 Average In-Place Costs
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WWW. NRMCA.ORG And based on today’s trends... 2008 Average In-Place Costs
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WWW. NRMCA.ORG The Future is Promising 2013 Estimated Average In-Place Costs @ 15% increase
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WWW. NRMCA.ORG Concrete is the Preferred Paving Material Preferred initial cost Preferred life-cycle cost Preferred status as environmentally friendly LEED friendly Concrete enjoys a position never before experienced by our industry
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WWW. NRMCA.ORG “Historic Opportunity” As the superiority of concrete parking lots is increasingly matched with a first-cost concrete advantage, the biggest challenge in growing market share will be overcoming the inertia of a marketplace where asphalt has been dominant. The opportunity is large, the trends are positive - and promotion is more important than ever.
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WWW. NRMCA.ORG Concrete Delivers!
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WWW. NRMCA.ORG 20-slide PowerPoint show printed for use in one-on-one presentation Alternative to using laptop/projector for less formal presentations Help for the technologically impaired Within everyone’s comfort zone Low Tech Pitch Book
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WWW. NRMCA.ORG Parking Lot Design Assistance Program
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WWW. NRMCA.ORG Sample Design Suggestions
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WWW. NRMCA.ORG Design Comparison Life Cycle Cost Comparison Concrete and Asphalt Industry Recommendations Locally Specified Design
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WWW. NRMCA.ORG Introduction to Concrete Pavement Analyst Flipping Parking Lot Projects to Concrete 5 Steps to Successful Parking Lot Promotion Other topics on request
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WWW. NRMCA.ORG www.ConcreteParking.org Benefits Applications Resources Links Publications Pervious Concrete Concrete vs. Asphalt
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WWW. NRMCA.ORG www.ConcretePromotion.org Parking Lot Strategic Plan BUD Program Link to Parking Lot Design Assistance Program Photos Project Directory Promoter Directory
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For more information Philip Kresge pkresge@nrmca.org 610-966-7220 www.nrmca.org
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