1. Interactive Power Point
Contrast
Repetition
Alignment
Proximity
Fonts
Quiz Question #1
Quiz Question #2

2. Contrast
The idea behind contrast is to avoid elements on the same page that are merely similar.
What is the most important visual attraction on a page?
Contrast makes a reader look at the page.
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3. Repetition Repeat visual elements of the design throughout the piece.
It develops the organization and strengths the unity.
It is a stronger form of being consistent.
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4. Alignment Nothing should be placed on the page arbitrarily.
Every element should have some visual connection with another element on the page.
It’s artsy.
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5. Proximity Items relating to each other should be grouped together.
This helps organize information, reduce clutter, and gives the reader a clear structure.
“Grouping”
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6. 2 Fonts
Serif:
A type of font that has little to no thick/thin transition.
Notice how this font (Charter Black) is and example of Serif.
Sans Serif:
The word “sans” meaning “without” (in French), so sans serif typefaces are those without serifs on the end of the strokes.
Notice how this font (Franklin Gothic Book) is and example of Sans Serif.
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7. Quiz Question #1
What is the most important visual attraction on a page?
Alignment
Contrast
Proximity
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8. CORRECT! 
Now Try
Quiz Question #2
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9. Return To Quiz Question #1
Nope, try again!
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10. Return To Quiz Question #2
Nope, try again!
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11. Quiz Question #2 What is a stronger form of being consistent? Contrast
Alignment
Repetition
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12. CORRECT! 
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13. Return To Quiz Question #2
Nope, try again!
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