1. Session 2—Chapter 3 Visual Literacy Learn to See, See to Learn

5. Typefaces and fonts

6. Rule of Thumb: One serif and one sans serif font (two typefaces) per document.

7. Times New Roman Franklin Gothic Century Gothic Arial Arial Black

8. Size matters…

9. 84 point bold 72 point bold 60 point bold 48 point bold 36 point bold 24 point bold 18 point bold

10. Scripts

11. Weight

12. Tracking  Tracking = space between characters  Georgia, Verdana  Times, Helvetica Narrow, Lucida Bright  Leading=Vertical space between letters

13. Robin Williams Principles of Design  Contrast Contrast  Repetition Repetition  Alignment Alignment  Proximity Proximity

14. The Process  Start with a focal point  Group your information  Create strong alignments  Create a repetition

15. Contrast  If the elements (type, color, size, line thickness, shape and space) are not the same then make them very different.

16. Repetition  Helps develop the organization and strengthens the unity of the project and all related pieces.

17. Alignment  Nothing should be placed on a page arbitrarily.

18. Proximity  Items relating to each other should be close together.